Христина
Digital Marketer, PPC Specialist, Media Buyer
Contact information
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Work experience
Digital Marketer | Media Buyer | SMM| Google, Facebook Ads
from 07.2022 to now
(3 years 7 months)
Zebra Pack, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)
SMM | Ads Manager ( Linkedin, Facebook)
from 01.2022 to 08.2022
(8 months)
Fourmeta LTD, Remote (IT)
- Develop and launch different types of Linkedin and Facebook ad campaigns
- Develop and implement a monthly content plan;
- Investigate and propose new ideas and formats for content plan and ad campaign optimization;
- Customize content for different channels;
- Keep track of a budget for social media efforts;
- Improve SMM strategy by using analytics tools (ad managers, Google Analytics) to track, analyze, and provide reports;
- Conduct competitive research and investigate current digital trends in order to design a social media marketing strategy;
- raise the amount of social media followers;
- Optimize Ads campaigns;
- Create monthly reports;
Facebook, Pinterest, Tik Tok Ads manager
from 04.2021 to 09.2021
(6 months)
Worldecomexchange, Remote (Retail)
Content creator
from 01.2021 to now
(5 years)
Freelancer, Івано-Франківськ (Маркетинг, реклама, PR)
Take a look [
SMM manager
from 09.2020 to now
(5 years 5 months)
Hotel and restaurant “Nebos”, Івано-Франківськ (Готельно-ресторанний бізнес)
http://www.nebos.if.ua/
• Develop, implement and manage social media strategy
• Define most important social media KPIs
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Manage and oversee social media content
• Measure the success of every social media campaign
• Provide constructive feedback
Targeting campaigns Results https://docs.google.com/spreadsheets/d/1gGIvz32A1q5Z4Ix0uBSXR2qUZS1zKQY1EK9SuREafro/edit?usp=sharing
Facebook Ads Manager
from 09.2020 to now
(5 years 5 months)
Freelancer, Івано-Франківськ (Marketing, advertising, and PR)
My cases check here https://docs.google.com/presentation/d/1EoOkMiXZPNfNe6YmFWUSkkcBLHTRopF6-y7mEqCEGyg/edit?usp=sharing
Responsibilities:
• Writing Copy for Facebook Ads
• Creating some graphics for Facebook Ads
• Generating leads and sales using Facebook Ads
Craft landing pages and lead generation forms for content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Testing variations of ads to determine best performing
• Continuous monitoring of results and improving of ads
• Reporting of results of Facebook Campaigns
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Project Manager | SMM manager
from 07.2018 to 01.2020
(1 year 7 months)
Modeling Secrets, Івано-Франківськ (Маркетинг, реклама, PR)
https://modeling-secrets.com
Responsibilities:
• Organized scouting courses for new scouts and after coordinated their workflow.
• Coordinated design and content for website of Modeling Secrets
• Made connections with new partners in other countries like Russia, Belarus, France, Italy.
• Managed content in Instagram @modeling_secrets
Targeting campaigns Results https://docs.google.com/spreadsheets/d/1y3rKlx8xSvb82mxVUz2dfYDn2C72-X30mZ1SKbOJgVw/edit?usp=sharing
Project manager / SMM
from 12.2015 to 03.2020
(4 years 4 months)
WMM Models, Івано-Франківськ (Маркетинг, реклама, PR)
https://www.wmm-models.com
Responsibilities:
• Solved all organizational, financial issues of WMM Models in Ivano-Frankivsk and Odessa.
• Recruited new employees, recruited models.
• Directed and trained team to reach 200 new models a year
• Generated ideas how to grow and improve our company workflow
• Organized model scouting and model management process.
• Organized shootings for our models all over the Europe
• Produced professional shootings in Ukraine and Europe.
• Organized model castings in Ukraine and Europe for WMM casting director.
• Worked with documents for applying working visa to countries in Europe and Asia.
• Negotiated with clients and partners from Europe and Asia.
• Managed content plan for WMM Instagram profile
Education
National University "Odessa Law Academy"
Civil and commercial justice, Одеса
Higher, from 2009 to 2014 (5 years)
Master of Laws
Additional education and certificates
Course https://krasa.agency/ « Targeting ads»
09.2020
Course https://krasa.agency " Promotion Instagram and Telegram"
10.2020
https://analytics.google.com/analytics/academy/certificate/QuiMNjokQQKGAytWU0g_Tg
10.2022
https://skillshop.credential.net/e43776a3-fed1-4fbc-ad32-6d36dddbb744
10.2022
Google Ads Optimised Course - Define Digital Academy
09.2022
Google Shopping Course - KeyCommerce Digital Marketing Agency
11.2022
https://www.udemy.com/certificate/UC-c11141c8-3b14-4f56-879e-29d29788e2f2/
08.2022
Курс "Таргет Next Level. Таргет + чатботы" від ADSWIND Performance marketing agency
01.2022
Knowledge and skills
- MS Excel
- MS Word
- MS Office
- PC User
- Internet User
- Adobe Photoshop
- WordPress
- SMM
- Canva
- Work with fax
- Work with the scanner
- Adobe Lightroom
- Skype
- Crello
- Photography
- SUPA
- Confidence
- InShot
Language proficiencies
- Ukrainian — fluent
- English — advanced
Additional information
• Structure and self-organization
• Focus on results.
• Competent oral and written language
• Sociability, stress resistance, accuracy.
• Hobbies - travel, sports, literature, photography