Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/3056903/

Work experience

UX designer

from 12.2025 to 03.2026 (4 months)
Vbet, Київ (IT)

Worked on a new version of the VBET mobile application, focused on the B2C audience. Responsible for UI/UX design, interactive prototyping, and optimization of user flows. Designed and improved complex flows including sportsbook, casino, onboarding, KYC, payments, account management, and responsible gambling, ensuring compliance with regulatory and business requirements.

UX designer

from 11.2021 to 12.2025 (4 years 2 months)
SoftConstruct Ukraine, Київ (IT)

Worked on the design and development of B2C and B2B digital products across betting, fintech, and internal tools, including mobile applications and web platforms.
Responsibilities:
UI/UX design for web and mobile platforms
End-to-end mobile product design
Interactive prototyping and complex user flow design
Creation of wireframes, sitemaps, user flows, UI kits, and design systems
Conducting UX research, usability testing, and feedback analysis
Competitor analysis and user behavior research
Design of icons, SVG assets, and animations
Preparation of design presentations and documentation
Close collaboration with developers, product managers, and business stakeholders

UX designer

from 03.2021 to 10.2021 (8 months)
ITEX Agency, Київ (IT)

Worked on the design of a web platform for an IT company in the crypto & NFT domain: marketing websites and a decentralized NFT marketplace for minting, buying, and selling NFTs, including custom NFT illustration design.
Technical Scope:
Designed the UX architecture of the platform and key user flows: NFT minting, browsing, buying, and selling
Created wireframes and interactive prototypes (low / mid / high fidelity)
Developed UI design for the NFT marketplace, including:
NFT cards and marketplace grid
NFT detail pages (preview, metadata, owner history)
minting flow (upload, preview, confirmation)
Designed crypto landing pages (hero section, value proposition, roadmap, FAQ)
Built responsive layouts for desktop / tablet / mobile
Worked with dark UI and crypto-focused visual aesthetics
Created custom NFT illustrations (characters, attributes, variations)
Built a UI kit and reusable components to support product scalability
Prepared design for developer (components, styles, specifications)

Web Designer

from 06.2020 to 01.2021 (8 months)
REACT, Київ (Marketing, advertising, and PR)

- Designed landing pages, websites, SPAs
- Created wireframes for mobile apps
- Designed marketing materials, including imagery and animated banners with simple animation
https://affreact.com/

Web Designer

from 03.2016 to 04.2020 (4 years 2 months)
Pay Per Call, Kyiv (IT - software development, lead generation)

- Gathered specifications on business strategy, user tasks and product vision to meet requirements of site development, in cooperation with other team members.
- Created wireframes/sketches, mockups and prototypes.
- Designed and implemented multiple modern adaptive websites for different devices.
- Developed landing pages and UI for in-house applications.

https://pay-per-calls.com/

Freelancer

from 09.2015 to 02.2016 (6 months)
Multiple Employers, Kyiv (IT - software development)

- Designed images, logos, icons, illustrations, banners and infographics.
- Created graphical content for social media.
- Developed landing pages.
- Designed and re-designed websites, web pages and web elements.

https://freelancehunt.com/freelancer/alexlan.html

Computer Graphics and Design Specialist

from 02.2014 to 08.2015 (1 year 7 months)
Starmall online supermarket, Kyiv (online supermarket)

- Designed websites, landing pages, logos, polygraph visuals.
- Re-designed some elements of the company existing website.
- Developed visuals, banners for SMM publications.
- Designed and developed unique daily email newsletters.
- Photographed and retouched various objects to be used in the visuals.

http://starmall.ua/

Freelance Web Designer

from 01.2014 to 01.2014 (less than a month)
B2B Soft, Kyiv (Services Writing Student admission papers)

Freelance project at upwork
Creating Product Presentation Video Slides

http://b2bsoft.com/

Web Designer

from 02.2012 to 12.2013 (1 year 11 months)
CIT, Kyiv (IT - software development)

- Designed and created website from scratch.
- Website upgrades using WordPress.
- Landing page design and re-design.
- Created site layout (tables, blocks, order forms, contact forms) using HTML/CSS best practices.
- Designed and implemented logos, banners, inforgraphics, icons.

http://www.go200.info/
New company website
https://mobilunity.com/

Education

National Aviation University

Computer Systems and Networks, Kiev
Higher, from 2006 to 2011 (5 years)

Master of Science: Computer Systems and Networks

Additional education and certificates

Projector Institute, Designing for Complex UI (intensive)

Dec 2022

Projector Institute, Mobile apps design

Jan 2023 - Mar 2023

UXTornado, Design System Course

Sep 2025 - Oct 2025

Knowledge and skills

• Adobe Photoshop
• Adobe Illustrator
• Figma
• CSS
• HTML
• SketchUp
• Adobe Lightroom
• Axure RP
• JavaScript
• WordPress
• Prototyping
• Design
• Jira
• Vegas
• Typography
• Balsamiq
• Motion design
• UI
• CMS
• BASIC
• Pinnacle Studio
• Balsamiq Mockups
• Motion
• Coding
• UX

Language proficiencies

• Ukrainian — fluent
• English — beginner

Additional information

UX/UI Designer with 10+ years of experience designing web and mobile products with a strong focus on user needs and measurable business outcomes.
Specialized in UX research, design systems, prototyping, and improving user flows. Experienced in the full design process — from idea and discovery to release.
Strong background in close collaboration with product teams, developers, and business stakeholders. Well-versed in how design decisions impact key metrics, conversion, and user retention.
I believe great UX is a balance of usability, speed, responsible design, and measurable business results.

Skills:
User Experience (UX) Design
Product Design
Web Design
Information Architecture
UX Patterns & Structures
Interactive Prototyping
UX Research
UX Analytics
Motion & Animation Basics
Betting / iGaming UX
Onboarding, KYC & Payments
Design Decision Rationale
User Empathy
User Interface (UI) Design
Mobile App Design (iOS / Android)
Platform Guidelines (HIG, Material Design)
User Flows & User Journeys
Wireframes & Mockups
Design Systems & UI Components
Usability Testing
A/B Testing
Mobile-first & Responsive Design
Responsible Gambling UX
Conversion Optimization
Cross-functional Collaboration
Problem Identification & Solving