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Work experience

Керівник івент департаменту

from 07.2025 to 12.2025 (6 months)
Шелест Різорт, ТОВ, Київ (Готельно-ресторанний бізнес)

* Developing a strategy of the event development of the Shelest complex. Developing a motivation system for MICE, Event, and Wedding agencies. Developing event products and package offers
* Interacting with marketing to promote the complex's event services. Participation in the development of a marketing strategy for the event direction (social networks, LinkedIn). Creation of new event products and seasonal offers. Market and competitor analysis, introduction of new event formats. Holding events for B2B and B2C clients (Shelest MICE Open Day 2025, Table of Unity, Taste of Kyiv
) * Implementation of Key CRM. Complete transition of the event department to Key CRM. Development of scripts and lead funnels, implementation of a quick response system. Training banquet managers in CRM and subsequent monitoring of correct operation.
* Formation of the department structure and team management (event managers, coordinators, contractors). Selection and adaptation of the team, implementation of KPIs, service standards, and internal regulations. Organization and holding of events (weddings, corporate, private, open-air) for 20–400 guests. Monitoring service and customer experience. Event sales and working with VIP clients.
* Cross-functional interaction (F&B, marketing, technical services, financial and legal departments).
* Forming a pool of trusted contractors and strategic partners.

Керівник відділу продажу

from 08.2023 to 06.2025 (1 year 11 months)
Sky Loft Hotel Kyiv by Rixwell International, Київ (Готельно-ресторанний бізнес)

* Building a sales team from zero: recruiting staff, creating training and onboarding programs, setting department targets, and making sure they're achieved. Developing sales plans and KPIs
* Developing a strategy for promoting the services of Sky Loft Hotel Kyiv and adapting the strategy to the realities of the hotel services market in Kyiv and Ukraine. Forming the hotel's pricing policy
* Active participation in the development of a marketing strategy, development of seasonal promotions and offers, participation in the development of conference menus and coffee break menus
* Conducting negotiations, developing and maintaining relationships with key hotel clients (embassies, NGOs, chambers of commerce and associations, TA, MICE agencies, key corporate clients)
* Market analysis, regular monitoring of competitors and trends, adaptation of the sales department's activities to the market situation.
* Increase in the share of corporate clients. Significant reduction in the share of sales through OTAs (January-June 2023 - Corporates - 10%, Individuals - 65%, OTAs - 25% 2023 - Corporates - 13%, Individuals - 55%, OTA - 32% 2024 - Corporates - 25%, Individuals - 52%, OTA - 23% January 2025 - Corporates - 26%, Individuals - 61%, OTA - 13% )
* Decrease in booking.com's share of bookings. Increase in sales through the homepage (2023 - Homepage - 8%, booking.com - 82%, Expedia -8% 2024 - Homepage - 17%, booking.com - 70%, Expedia -11% January 2025 - Homepage - 26%, booking.com - 43%, Expedia - 30% )
* ADR increase (August 2023 - €70.23, September-December 2023 - €77.74, 2024 - €84.63, January-April 2025 - €92.37)
* Increase in room revenue (August 2023 - €184,000, September-December 2023 - €221,685/month, 2024 - €2,638,747, January-April 2025 - €766,202)
* Conference (Q3 2023 - €55,000, Q4 2023 - €123,000, Q1 2024 - €80,000, Q2 2024 - €100,000, Q3 2024 - €98,000, Q4 2024 - €124,000)
* Successful experience in participating in tenders of international organizations (IDLO, Mercy Corps, Dansk Church Aid, Momentum Wheels for Humanity Ukraine). Discussion of terms and conditions, preparation of tender documentation in accordance with the customer's terms and conditions, participation in the discussion and preparation of contracts, customer support after winning tenders

Head of sales

from 08.2022 to 05.2023 (10 months)
TOB Зібрано, Київ (Будівництво, архітектура, дизайн інтер'єру)

Management of the company's sales department (Manufacturing of wood panel-frame houses):

Negotiation of cooperation with large charitable foundations, representative offices of foreign organizations, government agencies, heads of local authorities in Ukraine
Work with the existing customer base, search for new customers
Negotiating terms of cooperation, approving specifications and contracts
Participation in the preparation of proposals for participation in tenders and competitions
Analyzing the construction market in Germany and other European countries and participating in the formation of the company's business development strategy
Participation in the expansion of the company's product range
Signing of the contract for the construction of 23 houses for refugees in Zakarpattia region by order of Caritas Czech Republic
Participation in forums and exhibitions

Sales & Key Account Manager

from 08.2021 to 01.2022 (6 months)
IPC2U Group, Hannover (Оптова торгівля, дистрибуція, імпорт, експорт)

Participation in new company's Department development (Electric car charging stations)
Search for new customers, holding presentations, negotiation
Development of new sales channels for company's Products
Supporting IPC2U Group's channels on the largest German marketplaces (Conrad Electronic, Re-In Retail International GmbH, BAUR Versand, Voelkner)
Sales and customers support;

Head of Sales Department

from 09.2018 to 05.2019 (9 months)
Ulan GmbH (Germany) (FMCG), Київ (Food industry)

Management of the company's sales department (10 people):
- Setting targets for sales managers, monitoring the work of managers at all stages of cooperation with the Client
- Setting a monthly sales plan, analyzing the results and working on the implementation of plans by the department
- Analysis of the development of each client individually, development of a sales development strategy based on this analysis

Aalysis of the situation on the market of Eastern European food products in Germany and other European countries

Participation in development of the company's business strategy:
- Work with existing customer base
- Customer receivables control
- Development of the company's sales strategy for each country in Europe

Negotiating with the key customers, coordination of promotions, monitoring their implementation

Management of the company's trade agents:
- scheduling of agents' visits,
- development and management of product promotion events for key customers,
- monitoring the implementation of trade agents' targets for sales and visits

Managing Director

from 04.2016 to 09.2018 (2 years 6 months)
Limodo TSH LLC, Київ (Медицина, охорона здоров'я, аптеки)

* Analysis of medical tourism market in Ukraine;
* Development based on the analysis of services for customer support during treatment in Germany (purchase of tickets, hotel reservations, transfer organization, customer support in German clinics during treatment)
* Conducting negotiations on cooperation with heads of clinics in Germany
* Conducting negotiations with leading ukrainian clinics for patients treatment in Germany
* Participation in the development and administration of the company's website
* Participation in the search, adaptation and development of staff

Head of Sales Department

from 05.2013 to 12.2013 (8 months)
Pillar LLC, Kiev, Ukraine (Енергетика)

Personal achievements
* Monthly turnover was not less than 500 thousand USD
* Signing investment agreements with 2 companies
* Awareness of the company among potential customers;

Sales Manager, Head of Sales Department

from 09.2009 to 03.2012 (2 years 7 months)
ТОВ, St. Petersburg, Russia (Консалтинг, бухгалтерія, аудит)

Responsibilities :
•Analysis of the market of certification, competitors and market of potential clients
•Search for new customers, holding presentations, negotiation and coordination of pricing policy, signing of the contracts, customers support;
•Search and implementation of effective ways of sales of new certification products
•Participation in specialized exhibitions and events in order to find new customers and promote the company

From March 2011 - Head of Sales Department
•Search and selection of new employees to the company;
•Training of new employees through certification and sales, motivation of staff of sales department,
•Development of the Sales Department’s tasks and objectives and control over the tasks fulfillment, control over debtor’s liabilities
•Negotiations with Key customers

Achievements:
•Personal selling at 35 000 $ net profit per month
•Sales Department Management (15 people)
•Increase in sales of the Department for 40% in period from April 2011 till September 2011

Sales Manager, Head of Department

from 03.2007 to 02.2008 (1 year)
KARTSISTEMS LLC, Київ (Фінанси, банки, страхування)

Responsibilities :
•Developing a strategy for Ukrainian market, presentation of the company;
•Analysis of the market of banking equipment, competitors and market potential customers;
•Conducting the negotiations with the top managers of the TOP-40 Ukrainian banks
•Promotion of new products for the market of Ukraine and the formation of potential clients interest to these products;
•Negotiating with foreign partners and conclude contracts with them. Monitoring the performance of obligations by both parties;
•Participation in specialized exhibitions and events in order to find new customers and to promote the company.

Personal Achievements
•Conclusion of cooperation agreements with the two largest Ukrainian producers;
•Recognition of the company among potential clients;

Key customers Manager

from 05.2006 to 11.2006 (7 months)
Recruitment agency ACTION GROUP, Київ (Пошук персоналу, HR)

Active client search (B2B): Cold calls, attending specialized conferences and events, networking.
Selling recruitment services, Executive Search
Negotiating with owners and top managers of potential client companies: Meetings with HR directors, CEOs, and business owners. Company presentation (identifying needs and generating demand among clients), selling recruitment services specifically from Action Group;
Concluding contracts: Negotiating on commercial terms (agency commission, candidate replacement guarantee periods).
Supporting the client from the start of cooperation to the candidates' entry into employment;
Forming a client base with an emphasis on foreign companies
In 2006, revenue from vacancies accounted for 22% of turnover.

Key customers Manager, international Exhibition activity manager

from 12.2005 to 04.2006 (5 months)
"Eksposvit" Branch of the Expocentre of Ukraine, Киев (Маркетинг, реклама, PR)

Responsibilities :
•Organization of Ukrainian exposition hall at the international exhibition "Green Week Berlin 2006";
•Organization of an advertising campaign;
•Search for customers and participating companies for the trip to Germany;
•Analysis of the product range of participants to identify the strengths and weaknesses of the positions;
•Preparation of documents for obtaining visas, purchase air and railway tickets, sending of product specimens to Germany;
•Participation in "Green Week Berlin 2006" exhibition;
•Support of the exhibition participants during business meetings and negotiations with foreign partners.

Personal Achievements:
•Development of the program and selection criteria of participants of delegation of Ukraine at the international exhibition "Green Week Berlin 2006".
•Work as the translator of the Minister of an agrarian policy of Ukraine and official delegation of Ukraine during the International exhibition "Green Week Berlin 2006".

Reason for leaving the company
Conflict within the "Expocenter of Ukraine", which was followed by the closure of the branch "Eksposvit"

Key customers Manager, Managing Director

from 10.2002 to 11.2005 (3 years 2 months)
"Gregor Wlodarczyk Dienstleistungen", Dortmund, Germany (Public and business services)

Responsibilities :
•Planning, organization and control of commercial activity of the company;
•Negotiations with suppliers about prices, discounts, deadlines and other conditions;
•Search for new clients
•Development of strategies and new directions in company activity,
•Planning of an advertising campaign of the firm.
•Analysis of the dynamics of development, market trends, changes in the scope and potential of the market,
•Organization of the work of the company departments:
•Setting tasks and objectives to the staff and control over the tasks fulfillment
•Search and training of the staff, development of staff payment and motivation systems.

Personal Achievements:
•Reorganization of the company structure, increase of the number of employees in 4 times;
•Increase of the company income in 200% in 2 years
•Increase of the company clients
•Improvement of work with suppliers.

Education

Dortmund University

English and Economy, Dortmund, Germany
Unfinished higher, from 2002 to 2005 (3 years)

Not graduated

Gorlivka Pedagogical Institute of Foreign Languages

Faculty of English Language and Literature, Gorlivka, Ukraine
Higher, from 1996 to 2001 (5 years)

Teacher of English and German Languages and Literature

Additional education and certificates

Recruiting Agency ACTION GROUP. Training “Professional Saler's Skills”

2006

Knowledge and skills

• MS Excel
• MS Office
• Internet User
• Користувач Internet
• MS Outlook
• Outlook Express
• Adobe Acrobat Reader
• Express

Language proficiencies

• Ukrainian — fluent
• English — advanced
• German — advanced

Additional information

Interests & Activities
Sport, reading, music, traveling.