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Work experience

Project manager, Product manager

from 04.2024 to now (5 months)
Syngenta, Basel (Сільське господарство, агробізнес)

Syngenta (total 13 years in the company) (from 2023 based in Basel)
2024 – current time
HQ Syngenta, Basel
Project coordinator in Global MaSe Excellence. Global Commercial Excellence team.
•Content development for Marketing and Sales Academies
•Academies Modules development in cooperation with capabilities managers
•Working with stakeholders
•Communication strategy
•Event organization

Brand (portfolio) manager

from 01.2013 to 04.2024 (11 years 3 months)
Syngenta, Київ (Сільське господарство, агробізнес)

Marketing manager CP Vegetables and Potato, Bio products, Value Chain management:
•Drive portfolio development and crop protection strategic segment growth plan (PDC cycle)
•Marketing strategy
•Internal and external communications
•Bio products (Biocontrol) launch in Ukraine
•5 Year plan and PPD on key a.i.’s in Ukraine (AZT, DFZ, MFX)
•Brand plans and business cases creation
•Sales plans achievement (as one of KPI’s) and MS growth
•GTM implementation and Channel management
•Robust NPI and Campaign management
•New products launch on the market
•Strategic Partners Club project creation and development (Project lead)
•Cross functional collaboration with Seed care, CPD and Regulatory, Seeds business, laboratories, and services
•Value chain management
•Customer events organization (more than 200)
•Marketing campaigns development (including marketing plans, media plans development and implementation, creative visuals, video development for every product, digital and SMM content development, cooperation with agencies)
•Creation of marketing and advertising materials (including video) in accordance with media plan for strategic brands

Vegetable seeds department Syngenta/Marketing manager:
•Marketing campaigns development and implementation for key seeds products
•Brand plans development
•5 years planning
•New product launches
•Market research
•Cooperations with distributors in order to meet Sales plans
•Customers events and promos

Marketing manager

from 12.2011 to 12.2012 (1 year)
TNT Express Ukraine, Київ (Транспорт, логістика)

Marketing planning
• Marketing strategies execution
• Budgeting
• Marketing campaigns execution
• Loyalty programs
• Advertising campaigns
• Marketing researches (competitors, customers and market updates)
• Marketing communications
• Promotion and positioning of the brand and products
• Marketing analysis (for efficient implementation of marketing and sales activities)
• Development of a marketing trainee programs for sales and customers department and internal marketing communications.
• Working with regional offices of the company and establishing of all marketing activities there
• Development and implementation of the strategy for new company and brand
• Working with CRM
• SMM

Marketing manager

from 06.2007 to 11.2011 (4 years 5 months)
"Практика", www.practika.ua, Київ (Машинобудування)

•Marketing research in Ukraine, Africa and CIS countries;
•Establishment and maintenance of the large projects from scratch, including projects at the medical markets and at the automotive markets
Marketing acquisition of foreign market from scratch, (market of medical equipment, ambulances, reanimobiles (rescue vehicles Georgia and Azerbaijan)
•Launch new products to different markets;
•Creating marketing strategies both for Ukrainian and foreign markets;
• Marketing planning
• Brand strategies
• Marketing communication;

Education

Киевский Национальный Економический Университет

Международная економика и менеджмент, Киев
Higher, from 2005 to 2010 (4 years 9 months)

2005-2009 – Kiev National Economics University. International economics and management faculty. Bachelor of international economics.

2009-2010- Kiev National Economics University. International economics and management faculty. International trade department. Master degree of international economics.
Graduate work – “Effectiveness of mediation in international trade”.

Additional education and certificates

Києво Могилянська Бізнес школа

2027

Knowledge and skills

• Розробка маркетингової стратегії
• Креативність
• Самостійне прийняття рішень
• Бренд менеджмент

Language proficiencies

• English — advanced
• Russian — fluent
• Ukrainian — fluent

Additional information

Personal statementI am a highly motivated and confident manager possessing a good record of achievements and having extensive experience of developing business cases, brand plans, marketing strategies, running and delivering marketing campaigns CP and Seeds business, closely cooperating with RnD, registration department, sales, marketing support functions to ensure fulfillment of commercial goals.
Easy going by nature and able to get along with both work colleagues and senior managers.
Dedicated to projects that helps growers, processors, retailers to deliver safe and healthy products to end users.

Personal skills
Proactive and communicative
Creative, always have lots of ideas and know how implement it
Work well under pressure
Professional attitude
Able to handle changes in a positive manner
Easily meet challenges
Strong presentation and negotiation skills
Commercially astute


Areas of expertise
Product/Portfolio management (CP, Seeds and Bio control)
Sustainability management
Value Chain management
Campaign management
Strategy development
Marketing communications
Marketing campaigns development and implementation

Competences•Ability to produce and deliver strategic marketing plans, successful product launches in different segments
•Brand development and marketing campaigns creation and implementation
•Communication strategy
•Value Chain management
•Focuses on Sustainability production
•Ability to identify new business opportunities
•Leadership skills, providing the necessary support, guidance and coaching to assist colleagues
•Cross functional team experience