Contact information

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Work experience

Senior Brand Manager

from 09.2018 to now (6 years 11 months)
L'Oreal Ukraine, Poland, Baltics, Київ (Роздрібна торгівля)

Senior Brand Manager - L'Oreal Paris - MakeUp
2025 - till nowadays - FMCG market
Poland & Baltics Market

Senior Brand Manager - L'Oreal Paris - Skin Care
2022 -2024 - FMCG market

Senior Brand Manager - Garnier - Hair Coloration
2020 -2022 - FMCG market

Brand Manager - Matrix, Biolage - Hair Care & Coloration
2018 -2020 - B2B (beauty salons) + B2C market (final consumer)

Please find a short overview of some projects I have developed and implemented: https://www.canva.com/design/DAGqDIuTrqc/wlpcHpxwab8Cx4REEdqP7A/edit?utm_content=DAGqDIuTrqc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

• Responsible for annual growth strategy development and its further implementation - aligned to international brand targets, local market specifics and brand objectives.
• Driving brands growth within the complicated market situation (Covid, war)
• Managing product portfolio: consistent portfolio analysis, driving launches (searching & providing maximization of incremental growth).
• Launched 50+ new products, 10+ new ranges, drived 2 brand restages. P&L management, sales forecasting, GM improvement.
• Price positioning, promo proposals & policy development. Promo plans control.
•Commercial excellence procurement via searching ways for distribution growth.
• Developing materials & projects for brand outline in sales points (instore visibility & excellence).
• Deep market analysis, in particular - target audience, competitors, trends. • Matching brand goals with market features. Providing marketing initiatives on basis of analysis.
• Co-management of huge off-line & on-line events (up to 500 attenders).
• Leading the advertising campaigns & special projects development: setting relevant campaign targets, driving the 360-degree approach, ensuring that the key brand attributes and messages are accurately reflected in all communications.
• Driving innovative approach.
• Media plans validation & control.
• Developing TVC from scratch.
• Forming and delivering brand image and growing loyalty. Developing loyalty programs.
• Managing & cooperation with multiple agencies (digital, creative, media, event and sponsorships, BTL).
• Cooperation with regional & global teams. Close cooperation with all the related stakeholders, strong partnership with other departments.

Media Planner, Account Manager

from 07.2016 to 07.2018 (2 years)
Initiative (ADV Group), Київ (Маркетинг, реклама, PR)

Worked in cooperation with huge international FMCG client.

• The annual media strategy development (incl. TV, digital, press, OOH, special projects).
• Leading of planning and implementation of advertising campaigns.
• Monitoring of target rates achievement, coordination & cooperation with other departments in order to improve the results.
• Media research conduction, monitoring and evaluation of media trends and competitors’ activities.
• Media plans creation (TV deep focus).
• Special projects and growth proposals development.Leading the reporting by brands (all the Unilever brands) + managing global reporting systems.
• Direct cooperation with the client (including the international team).

Marketing Specialist

from 08.2015 to 03.2016 (7 months)
Areon Consulting, Київ (IT)

• Researching, selection and further working with contractors
• Communication with customers
• Huge conferences organization
• Mock-up creation
• Working with databases
• Content writing, copywriting, press releases writing, documents translation.

Education

National Technical University of Ukraine «Kyiv Polytechnic Institute»

Department of Management and Marketing, specialty «marketing»., Kiev
Higher, from 2010 to 2016 (5 years 6 months)

Additional education and certificates

Behavioural Economics in Action (the course of study offered by University of Toronto)

2016

User Course "Galileo" by "TNS" company

2016

«European Design School», the «Graphic Design» course

2015

Facebook & Instagram targeting (Projector Institute, practical course)

2022 year
Certificate

Knowledge and skills

• Brand strategy
• Marketing strategy
• Growth Strategy
• Revenue & Profit Growth
• PnL management
• Launch of new brands
• New ranges launch
• New products launch
• Media strategy
• Marketing-mix (360° approach)
• Pricing strategy
• Competitors analysis
• Market research and analysis
• Market forecasting
• Consumer insights
• Socially-responsible marketing
• Special projects investigation
• Advertising campaigns
• Projects leading (incl. cross-cat)
• Loyalty programs development
• E-com excellence
• Trade marketing
• In-store excellence
• Events planning & realisation
• Digital strategy
• PR campaign development
• Social Media Marketing
• Advocacy campaigns
• Sales forecasting
• People development
• Stakeholders management
• Presentation skills

Language proficiencies

• Ukrainian — fluent
• English — advanced
• Polish — beginner

Additional information

ABOUT ME
Experienced marketing manager with a proven track record of working with high-priority brands and successfully launching new ranges and products. Passionate about my work, I excel at developing and implementing innovative projects and initiatives based on thorough analysis and researches. Known for my strategic vision, creativity, and ability to drive results and contribute to brand growth. Supporting social-responsible & ethical marketing approaches.

PROFESSIONAL DISTINGUISHING STRENGTHS
Transforming trends and consumer insights into meaningful relevant proposals (incl. large-scale/cross-category/imagery significant/charity activations).
Contributing results via founding creative, unique and do valuable for consumers local projects inline with brands positioning and goals – both strategical & tactical ones, even within the tough/unique market situation.
Continuously providing innovative, «out of the box» solutions.

PERSONAL CHARACTERISTICS
• Creative
• Responsible
• Purposeful
• Easy-going
• Learning on the fly
• Inlove with marketing and people