Resume from November 30, 2020 PRO

Valyukh Alexander

Creative director

Full-time, part-time, remote.

39 years
Ready to move to:

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Work experience

Creative Director

from 05.2020 to now (7 months)
Contract work, Kyiv (advertising, marketing)

Clients: Microsoft Europe, Borjomi, River Mall

Creative Director

from 10.2017 to 04.2020 (2 years 6 months)
Mex Advertising a part of HAVAS, Київ (Advertising, Marketing)

• Multiplying the advertising agency business & client portfolio via delivering creative communication products and advertising campaigns
• Winning the title of the Best Creative Agency of Marketing Services in Ukraine 2018
• Representing the agency at the top level during client negotiations, presentations and communication strategy sessions

• Developing brand communication strategies & creative advertising platforms; launching multimedia, digital, experiential advertising campaigns; creating brand identity and brand design campaigns
• Leading & organizing the whole work cycle of the creative department (briefings, idea generation, idea selection, idea production) & raising creative product standards of the agency work
• Managing, coaching & inspiring creative teams (art-directors, copywriters, designers)
• Conducting brainstorm sessions with client marketing teams
• Providing creative & strategic vision for brands & products
• Raising brand awareness and sales by delivering breakthrough & innovative advertising campaigns
• Giving masterclasses on the best creative practices

Clients: Vodafone, Reckitt Benckiser, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb

Digital Creative Director | Creative Copywriter

from 05.2015 to 09.2017 (2 years 4 months)
Freelance | Lapiz De Bits Bogotá, Colombia; Cheil Ukraine, Havas Worldwide Digital Ukraine, AdBakers Digital Ukraine, Aimbulance, Київ (Advertising, Digital)

• Infusing creative excellence into brand communication
• Getting 5 publications in Lürzer's Archive

• Creating and launching content & digital advertising campaigns
• Organizing work of creative groups
• Developing advertising communication campaigns in various media: digital, print, experiential, social
• Conducting brainstorms, generating ideas, writing scripts, stories, headlines, supervising production process

Clients: Samsung, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes

Creative Group Head

from 08.2014 to 04.2015 (8 months)
HAVAS WORLDWIDE Ukraine, Київ (Advertising)

• Leading creative teams, conducting presentations to clients
• Developing & launching advertising campaigns: multichannel, print, video, digital
• Generating brand communication ideas, writing video scripts, slogans, copies, conducting creative supervision of production process
• Pitching for new business

Clients: Mondelez, Jacobs, Arkada Bank

Creative Group Head

from 08.2011 to 07.2014 (2 years 11 months)
Young & Rubicam, Киев (Advertising)

• Helping Danone brands enlarge market share and raise image awareness via delivering creative communication products and advertising campaigns

• Developing creative strategies & brand communication platforms, developing & launching advertising campaigns
• Inspiring, organizing & leading work of creative teams
• Directing team activities to raise the agency’s standards of creative excellence and profitability
• Leading brand teams, conducting presentations to clients, supervising production process
• Contacting clients on the top level to ensure wholesome brand development

Clients: DANONE, EBA, new business pitches

Senior Creative Copywriter

from 06.2007 to 07.2011 (4 years 1 month)
PROVID/BBDO, Київ (Advertising)

• Won Eastern and Central Europe awards on creativity and effectivity in advertising communication
• Helped the agency to rise from the 16th to the 3rd place in the 2008/2009 Ukrainian creativity ratings
• Made the most effective integrated campaign of the year for Pepsi, winning Grand-Prix of Effie Awards Ukraine
• Made the most creative online video & print of the year, according to Kyiv International Advertising Festival

• Leading art-directors and designers on projects
• Creating integrated, TV, radio, press, outdoor advertising communication campaigns
• Generating Ideas, writing slogans, headlines, body copies, scripts, supervising sound design and dubbing
• Pitching for new business

Clients: Mars Ukraine, Pepsi Ukraine, Nemiroff, Bayer HealthCare, Tetra Pak, Société Générale Group, Slavutich Carlsberg Group, Masterfarm, Astelit, Effie Awards Ukraine, Revo Energy, EGO

Creative Copywriter

from 09.2006 to 05.2007 (8 months)
Think! McCann Erickson, Київ (Advertising)

• Generating concepts for advertising campaigns
• Writing slogans, headlines, body copies, scripts
• Developing concepts for BTL campaigns

Clients: Nescafe, Lantmannen Axa, Lifecell


Zaporizhzhya National University, Ukraine

Department of Foreign Languages, Master of Philology, summa cum laude graduate. Translation; teaching of English, German, and theory and practice of translation, Zaporizhzhya
Higher, from 06.2000 to 06.2005 (5 years)

Additional education

  • Viral Marketing and How to Craft Contagious Content, The Wharton School, Сoursera (2017)
  • Storytelling in Advertising by D&AD, (2016)
  • Total Work in Advertising by BBDO University (2008)
  • Selling Advertising Ideas, by MAChINE, ALLSORTS habit creation (2007)

Language proficiencies

  • English — fluent
  • German — average
  • Ukrainian — fluent
  • Russian — fluent

Additional information

Experienced in creating internationally recognized advertising campaigns and developing creative communication strategies that move brands forward.

Passionate about finding impactful creative solutions that drive business and build meaningful relations between brands and people in any kind of media: video, digital, social, experiential, design, apps & products

- Help to create & develop brands
- Help agencies & brands to perform better
- Create & develop impactful marketing communication throughout various media touchpoints
- Organize the whole work cycle of creative department to develop breakthrough advertising campaigns
- Define creative & strategic vision for brand communication

Mondelez, DANONE, EBA, Mars, Pepsi, Bayer HealthCare, Tetra Pak, Société Générale Group, Carlsberg Group, SAMSUNG, Astelit life:), Nemiroff, Obolon, Masterfarm, Effie Awards Ukraine, EGO, Revo Energy, Nescafe, Nestlé, Lantmannen Axa, WWF, Vodafone, Sanofi, Samsung, Farmak, Volia, Ocean Plaza, Alma TV, Pumb

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