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Lidiya

PR-менеджер

Employment:
Full-time.
Age:
40 years
City:
Kyiv

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Work experience

Chief editor of the style and fashion department

from 12.2017 to now (6 years 9 months)
Focus, focus.ua, Київ (ЗМІ, медіа)

Management of the department, selection of content for the column, scheduling of publications, writing articles, interviews, columns, planning, monitoring the work of journalists. Attending industry and thematic events. Writing articles for the printed version of the publication.

Monitoring, attending events and commercial events, selecting and posting photo materials, approving editorial plans.

Editor, journalist

from 01.2015 to 11.2017 (2 years 10 months)
Lux Digital Media ("Savor", Jetsetter.ua), Kiev (ЗМІ, медіа)

Writing news materials, articles, reviews, photo reports. Creating a publication plan.
Development, approval of strategy, creative, control of the launch of an online advertising campaign for the project.
Attending events, parties and so on.

Brand-manager

from 05.2012 to 12.2014 (2 years 7 months)
СM Style, Kiev (Роздрібна торгівля)

Work with fashion brands^ Reiss (Great Britain), Max & Co. (Italy, Max Mara Fashion Group). Clothing, footwear, accessories (premium segment). Negotiating with partners, orders (business trips, online), control of sales by product groups, organization of seasonal, off-season sales, control of window dressing, pricing, coordination of visuals with head offices. Formation of budgets for purchases, based on the status of the implementation of clothing brands, training for staff.
The experience of bringing new brands to ukrainian market.

Chief Marketing, PR manager

from 06.2009 to 06.2013 (4 years)
City Moda, Kiev (Роздрібна торгівля)

Marketing manager of fashion brands in the chain of fashion stores, (brands Marc Cain, Max & Co, Marina Rinaldi, Marella (Max Mara Fashion Group), Marc Aurel, Brax, Rene Lezard, Reiss, Bogner.
Main responsibilities:
Formation of the marketing budget, annual, quarterly planning, monitoring of competitors, communication with the press. Organization of events: thematic fashion-parties: official discoveries, cocktails, fashion shows in stores, nightclubs in Kiev and regional cities, organization of press cocktails, (placement of press materials, comments, advertising), organization of tenders for contractors : Outdoor advertising, radio, the Internet. Business trips in Ukraine and abroad.

Education

Kyiv University of Culture and Management

Management, Kiev
Higher, from 1999 to 2004 (4 years 8 months)

Knowledge and skills

  • Адаптивність
  • Управлінські навички

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