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Work experience

Head of digital

from 04.2025 to now (1 year)
22Bet Africa, Дистанційно (IT)

-Build and execute paid traffic strategies for Gambling and Betting;
-Manage large ad budgets with focus on FTD, ROI;
-Test new channels and scale what works (FB, Google Ads, PropellerAds, DSP, Retargeting, InApp, ASO, SEO);
-Launch bold hypotheses and fresh creatives;
-Optimize campaigns based on data — CR, ROI, LTV are my playground;
-Grow and lead a team of traffic managers (3 PPC, 6 Media-Buyers);
-Cooperate with digital agencies (international and local)
-Responsible for Google certification (Adwords, DV360)Build and execute paid traffic strategies for Gambling and Betting; Manage large ad budgets with focus on FTD, ROI;
-Test new channels and scale what works (FB, Google Ads, PropellerAds, DSP, Retargeting, InApp, ASO, SEO); Launch bold hypotheses and fresh creatives;
-Optimize campaigns based on data — CR, ROI, LTV are my playground; Grow and lead a team of traffic managers (3 PPC, 6 Media-Buyers);
-Cooperate with digital agencies (international and local) Responsible for Google certification (Adwords, DV360)

Digital Marketing Team Lead

from 03.2024 to 03.2025 (1 year)
Big Time Management Inc, Інші країни (IT)

White Label projects:
-Led and managed a diverse digital marketing team of 12 professionals across Nigeria, India, the Philippines, and Israel, covering PPC, SEO, and Web Development departments.
-Developed and launched 2 large-scale websites and 20 targeted landing pages within 6 months, driving significant business growth.
-Secured 61 referring domains with DR 45-79, built 400 quality backlinks, and increased organic traffic to 360 users per month.
-Drove exceptional PPC performance, increasing calls from leads from 6,000 to 13,000, significantly boosting overall conversions.
-Created and executed strategic and technical tasks for all departments, ensuring seamless integration and execution of digital marketing strategies.
-Established clear KPIs for the team, regularly monitored performance, and ensured alignment with overall business goals.

iGaming projects:
- Optimisation of Apps in Google Play and App Store
- Asomobile: analyze the semantic core and keywords positions
- Run UAC campaigns (traffic models: cpi and cpm)
- Farming of accounts by hand (created the farming system and checklists)
- Worked with Dolphin, Octopus
- Keitaro set up
- Worked with traffic and affiliate agencies
- Ad Networks: Propeller ads, Datspush, Trandingbid
- InApp: Unity, Vungle, Iron Source

Head of Project Management

from 03.2022 to 03.2024 (2 years)
SeoProfy Digital Agency (Miami, Florida), Cyprus (Маркетинг, реклама, PR)

Achievements:
-Reached 95-100% KPI
-Created Performance Review of PM
-Budget control $millions/year
-Avg RR 93%
-Collected 50ty Reviews in Clutch
-Mentor for the PM team

Scope of responsibilities:
• Reporting to CEO
• Manage the team of project managers (10-15 people). Take over all initial digital
marketing operations and build up a Project team to develop and implement B2B
communication and SEO strategies based on the company's guidelines and my business
initiatives.
• Manage all level of company's projects (around 20 projects in different niche and
GEOs)
• Continuously measure ROI and KPIs, conduct budget proposals
• Work alongside the SEO managers to deliver KPI
• Implement Retention strategy, customer engagement campaigns
• Collaborate closely with the sales and product growth departments to align strategies and drive lead generation KPIs by increasing sales accepted leads
• SEO and Content Strategy: Develop and execute SEO strategy using tools like Rankmath, Search Console, SEMrush, and other SEO tools. Develop a yearly content strategy aligned with product growth goals.
• Website and Marketing Tech Management: Ensure website optimization for conversion rate optimization (CRO) and SEO.
• Organization the presence of the company at IFX Cyprus Limassol (Booth set up)

Digital Marketing Director

from 10.2017 to 02.2022 (4 years 5 months)
Автоцентр на Столичном, филиал (УкрАвто, корпорация), Київ (Автобізнес та автосервіс)

• Responsible for the brand identity and internet-marketing strategy of KIA, Peugeot, Opel, Jeep
• Responsible for operation of 3 websites (put targets to the Digital agencies, develop analytics reports, plan and control budgeting)
• Responsible for digital budget $350k per year
• Cooperate with Head Offices (cars importers) and implement marketing strategy in Kiev
• Responsible for Digital marketing channels:
-Google Adwords competitive strategy development together with PPC team
-Put targets to SEO teams under personal expertise, research and vision how to generate traffic and conversion rate. Have in portfolio working experience with Netpeak team (till now)
-Write and design the brands content for Facebook/Instagram
-Work with refferal websites
• Cooperate with sales teams: control sales conversion
• Administration of: Terrasoft/BPM-online, iStat, Jivosite, Google Analytics, Google Tag Manager, Google Adwords (3 accounts), Ahrefs, Serpstat, Semrush, MailChimp
• Chose, control and put targets to Media/PR agencies
• Responsible for brand materials, visualization of car showrooms

Achievements:
1.In one year gained website traffic from 20k users to 98k users (avtocentr.com.ua); built sales funnel +264% leads conversion rate and 16-20% conversion to sales; reached TOP 3 for KIA commercial keywords: "kia sportage", "купить киа" etc and TOP 5 for Peugeot.
2. launched the websites: peugeot-kyiv.com.ua, opelukraine.com.ua
3. Help the company to keep 3 years №1 position in cars sales among dealers
4. Great practical experience and understanding of marketing, digital and sales
5. One of Jury Effie Awards 2018 (Ukraine)

Senior Project manager

from 07.2016 to 07.2017 (1 year)
The Ukraine Business Journal, Київ (IT)

Web accounting:
-write and approve technical briefs for front and back development accourding to usability and SEO
-Control and cooperate with development team (4 webmasters)
-Semantic development using: Wordstat, Semrush, Serpstat, KeyCollector
-Promocode logic development
-Userflow logic development
-Usability improvement
-QA all steps of the project
-SEO optimization: micro
-Full administration of the website
-Responsible for online sales operations

Email-marketing:
-Operation and segmentation of database 50 000 contacts
-Operate Unisender, MailChimp, Sendpuls, Getresponse 360
-developing design for newsletters, sales campaigns, events (using designer and constructors)
-push notification
-customer support by email and phone
-lead statistics of email campaigns results
-develop email-marketing strategy
-A/B testing

Internet-marketing manager

from 09.2013 to 09.2015 (2 years)
Estet Company, Київ (Маркетинг, реклама, PR)

-Brand development
-Responsible for Increase of website traffic and generate revenues from advertising using CPC model: conversion from landing pages, FB ads, banners.
-Monitoring traffic and provide analytical reports
-Make technical briefs, SiteMap, User Stories, plan for projecting of websites
-Administration of 2 websites of the company done on Joomla
-Strategic Consulting, including marketing communications -strategy development and SMM

Brand manager

from 11.2011 to 12.2012 (1 year 2 months)
Al Sayegh Brothers, Dubai (Оптова торгівля, дистрибуція, імпорт, експорт)

Brand manager (60% email campaigns)
UAE, DUBAI, Company “Al Sayegh Brothers”
Fashion division

PR Manager

from 11.2009 to 11.2011 (2 years)
Avalon, Киев (Hotel and restaurant industry)

PR Manager (50% email campaigns)
Company «Budapest Ltd.», KIEV. Group of luxury restaurants ‘AVALON’

Brand manager

from 07.2007 to 08.2009 (2 years 2 months)
Store food distribution, Киев (Food industry)

-Market and competitors analyze
-Identify the strategy for working with the supplier as part of an overall strategy of the Company
-Identify the assortment range of reporting brands
-Price positioning
-Analysis dealers’ work in the regions and the dynamics of sales by brand
-Participation in the planning of sales, in conjunction with the Sales Department for strategic Trademark period
-Planning interior samplings
-Formation of the recommendations to the supplier for the manufacturing technology, packaging and design
-Determination of expenditures (supplier and Store food) to promote the TM, modes of compensation costs by the supplier
-Alignment brand strategies with supplier (brand owner)
-Preparation of presentations for partners(network, dealers)
-Initiation of the format and design of packaging / labels / markings

Junior Marketing manager

from 05.2005 to 05.2007 (2 years)
Manzaro Global Ventures Ltd., Киев (Food industry)

Education

CIM

Marketing Communications, 2007
Higher, from 2005 to 2007 (2 years)

The National University of “Kyiv-Mohyla Academy”

Intermediate Business English, Київ
Higher, from 2002 to 2003 (1 year)

KNEU

Finance, 2005
Higher, from 2000 to 2005 (5 years)

Additional education and certificates

Работающие SEO стратегии. Сергей Кошаров.

Июнь 2018

EMPO SEO, PPC, SMM

2019

Google Analytics 4

2025

Knowledge and skills

• MS Office
• Adobe Photoshop
• Google Ads
• Ability to analyze
• SEO
• Google
• Ahrefs
• Brand management
• SEMrush
• Sales copywriting
• Mentoring
• Cross-functional Collaborations
• Google Analytics 4
• Meta ads
• Google Tag Manager
• Google AdSense
• PPC
• Адаптивність
• Налаштування контекстної реклами
• Розробка маркетингової стратегії
• Digital-маркетинг
• Уміння аналізувати
• Лідогенерація
• In-App трафік
• Native Ads

Language proficiencies

• English — fluent
• Ukrainian — fluent
• Italian — beginner
• Turkish — beginner

Additional information

iGaming, online casino experience:

- Solid experience of working on Curacao license and implementing SEO in different markets
- Working with different GEOs (CA, US, NZ, UK, DE, FR)
- Solid experience in content creation (by native copywriters) for different languages EN, JA, DE, PT, ZH, KO, FR, ES, RU, TH, TR
Optimisation of the content for SEO and ai Audit. Knowledge how and where to use/ or not to use ai. Created Instructions for Copywriters: How to work with the Technical Task
- Understanding the role of brands, providers, slots, deposits, payment methods, affiliate programs
- Team building with Outreach Experts ( placement of quality links with DR+30/50/75/95, PR - Outlookindia etc, knowledge of metrics: DR, CF, TF, UR, Referring Domains etc)
- Practical experience in SEO: Technical Audit multi geos, Niche Analyses, Competitors Audit,
- Practical experience in using of Google Index tools, resolving the problem of non-indexed pages or lost pages
- Experience with rendering problems SSR/CSR
- Practical experience in PPC: Tier 1, Tier 2, Tier 3

Excellent PC user: MS Windows, Excel, Word, PowerPoint, Joomla, Wordpress, DeltaCMS, LPgenerator, Google Analytics, Google Webmasters tools, Creatio, MailChimp, JivoSite, Asana

Effie Awards Ukraine 2018 Член Жюрі
Instagram: video Reels production

Gulfood-2006, ProdExpo-2008, Shri-Lanka tea enterprise, Olivewine 2009 Izmir, Espania Original 2008 Madrid, enterprise of olives and olive oil, Bari, Sial 2009 Paris, international business forum, Saloniki, Greece
September 2024: IFX Limassol (Booth setup)