Ірина
Фотограф, журналіст (SMM, реклама), 50 000 UAH
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Work experience
Спеціаліст з маркетингу
from 07.2024 to now
(1 year 8 months)
MIM FERTILITY, Дистанційно (IT)
Main Responsibilities:
Content Creation and Management
Writing and publishing articles for the company blog
Creating content for brochures at trade shows
Developing and editing marketing materials
Preparing one-pagers and pitch decks
Brand Communication & Messaging
Ensuring consistency of brand voice across all content
Crafting compelling messaging for different target audiences
Creating engaging and informative email campaigns
Social Media & Digital Marketing
Managing and optimizing content for LinkedIn, TikTok, and other relevant platforms
Developing content strategies tailored to IVF clinics, OB/GYNs, and embryologists
Analyzing engagement and adjusting content strategy accordingly
Graphic & Visual Content Support
Creating and overseeing visuals for social media, website, and marketing materials
Working on graphic elements for trade show booths and presentations
Ensuring branding elements align with MimFertility’s design language
Project & Task Management
Overseeing the execution of content-related projects
Collaborating with designers, developers, and other team members
Managing deadlines and workflow for marketing initiatives
Market Research & Trend Analysis
Keeping up with industry trends in AI, fertility, and medical technology
Researching competitors and refining content strategies accordingly
Identifying opportunities to optimize content for better reach and engagement
Event & Conference Support
Preparing marketing materials for exhibitions like ASRM and events in Japan
Supporting branding efforts for booths, workshops, and networking events
Hard Skills:
Content writing & editing
SEO & keyword optimization
Graphic design (Adobe Illustrator, Canva)
Social media management
Email marketing
Research & data analysis
Project management
AI & technology knowledge (related to fertility and medical fields)
Soft Skills:
Strategic thinking
Creativity & storytelling
Communication & collaboration
Adaptability & problem-solving
Time management
Attention to detail
Audience understanding & engagement strategies
Content manager
from 05.2024 to 07.2024
(3 months)
EvoPlay, Львів (IT)
Responsibilities:
Coordinated a global network of content creators (copywriters, graphic designers, animators) for marketing, gaming, and social media assets
Developed and executed content strategies in both Polish and English for diverse international markets
Managed editorial calendars, task delegation, and creative briefs across multiple time zones
Oversaw quality control, brand consistency, and timely delivery of all content
Collaborated cross-functionally with product, marketing, and creative teams to align messaging and visuals
Actively contributed as a creator – writing texts, editing graphics, and supporting animation direction when needed
Key Achievements:
Built and led a high-performing remote content team from scratch
Delivered complex multilingual content campaigns under tight deadlines
Played a key role in strengthening the brand’s presence across multiple regions through engaging, localized content
Логіст
from 01.2024 to 03.2024
(3 months)
Tworld, Копенгаґен (Транспорт, логістика)
Вчитель
from 09.2022 to 08.2023
(1 year)
TEB edukcja, Gniezno (Освіта, наука)
- виховна робота з учнями віком від 13 років
- підготовка учнів до державних екзаменів з професійних предметів
- ведення класу (класний керівник )
Фотограф
from 12.2018 to 08.2023
(4 years 9 months)
Altom + Piękno w domu, Gniezno (Маркетинг, реклама, PR)
Фотограф
from 05.2018 to 11.2018
(7 months)
Coccodrillo, Kościan (Маркетинг, реклама, PR)
Фотограф - журналіст
from 05.2014 to 08.2014
(4 months)
RIA Львів, Львов (ЗМІ, медіа)
Фотограф і журналіст на умовах фрілансу
Education
IKE UAM
Komunikacja Europejska, Medioznawstwo, Gniezno
Higher, from 2016 to 2018 (2 years)
Друга вища освіта (магістратура) в Університеті ім. Адама Міцкевича, відділ в м. Гнєзно.
УАД
Медіакомунікацій, Львів
Higher, from 2012 to 2018 (6 years)
У 2016 році здобула освіту бакалавра ( видавнича справа та редагування )
У червні 2018 року здобула рівень магістра (медіакомунікації та журналістика)
Additional education and certificates
PSYCHOLOGIE KRYZYSOWA
2025
SKELAR Marketing Factory Intensive
2025
Certificate
Warsaw Marketing Bootcamp 2.0
2025
Certificate
Knowledge and skills
- Adobe Photoshop
- Adobe Lightroom
- MS Office
- Adobe Illustrator
- Фотографія
- Adobe InDesign
- Adobe Camera Raw
- Обробка фото
- Adobe
- Неконфліктність
- Художній смак
- Каталожна зйомка
- Предметна фотозйомка
- Ретушування
- Творчий підхід
- Корекція кольору
- Викладання
- Підготовка дітей до школи
Language proficiencies
- Ukrainian — fluent
- Polish — fluent
- English — average
- Danish — average
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