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Resume from July 1, 2025
PRO

Nikita

Head of PR and Communication

Employment type:: full-time
Age:: 33 years
City:: Kyiv

Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/4799104/

Work experience

Head of PR

from 07.2024 to now (1 year 1 month)
pomitni, Київ (Шоу-бізнес, мистецтво, культура)

1. Led communication strategy development for the label and CEO.
2. Supervised corporate website creation.
3. Managed all PR processes for the label and CEO.
4. Established PR department for artists.
5. Participated in strategic and partnership initiatives.

Achievements:Developed a communication strategy securing the company's leadership position. Launched website from scratch for domestic and international markets. Repositioned Iryna Horova's image from "Potap's ex-wife" to "music industry producer and driver." Increased CEO's brand awareness by 77% in Google queries.

bit.ly/42AKKir
https://bit.ly/42OmdHV
https://www.pomitni.com

Self-Employed

from 07.2022 to now (3 years 1 month)
Self-Employed, Київ (Маркетинг, реклама, PR)

Projects:
FoxmindEd - IT courses, Ukraine (education). Services: Marketing audit, competitors analysis, brand strategy.

WE ARE UKRAINIANS - gratitude concert from Ukrainians to the American people, Washington D.C., US.
Services: Market research, brand strategy, database, art direction, graphic design.
Results: 1000 tickets were sold out in 3 weeks, the venue was attended by American congressmen, celebrities, and millionaires, CAC - $14.4. Over ₴1,000,000 was raised for the restoration of social infrastructure for orphaned children, rehabilitation of military personnel, and demining systems.

ELLE, Cosmopolitan (DOMIO Publishing) - media, Ukraine.
Services: Key-visual, Executive Producer, Photo & Video Production. Projects:
ELLE x Zolotyi Vik with volunteers, women in service, activists, and rescuers - spec project. https://bit.ly/4duRh2K, https://bit.ly/3wIFTj8
ELLE x PANDORA with ROXOLANA, Dariia Bila, Lentochka - spec project. https://pandora.elle.ua
ELLE x Guess with singer Zlata Ognevich and Olympic medalist Anna Rizatdinova - spec project. https://guess.project.elle.ua
Cosmopolitan x Armani Exchange & Pandora with DOROFEEVA - Cover. https://bit.ly/3WAQWFF

YOUSUPOVA - design studio, Ukraine, NYC, Miami, US.
Services: Market Research, Brand Strategy, Slogan.

Renderzen - 3D visualization studio, Texas, US.
Services: Performance Marketing, Motion Design
Result: Decrease in CPL from an average of $13 to just $2.4 within one week and increased leads by 59% per month overall.

Marketing Specialist Video Production

from 09.2021 to 07.2022 (10 months)
GlobalLogic (A Hitachi Group Company), Київ (IT)

1. Managed the full-cycle of in-house video production — from idea and script to production and distribution (Ukrainian and Europeans offices).
2. Inspired the video production team of 4 members.
3. Took part in the marketing strategy creation.
4. Managed the content and SEO for corporative YouTube channel.
5. Managed the full-cycle production of corporative branded materials, branded souvenirs and stationary, marketing giveaways, exhibition stands etc.

Achievements: Changed the approach for video creation, implemented 3D motion. Exceeded up to 300% the video production plan in April 2022. Increased the organic number of followers on YouTube by 428 in terms of March–April 22. Minimized video production costs by up to 80%. Success produced the gift sets: Welcome to Hitachi Kit — 7300 items, Newcomers welcome pack for 3500 items. https://www.youtube.com/@GlobalLogicUkraine

Chief Marketing Officer

from 07.2020 to 09.2021 (1 year 2 months)
Dom & Interior — media group, Київ (ЗМІ, медіа)

2019 - 2020 Chief Marketing Officer / Editor-in-Chief
PROMAN — magazine / online media
Led the brand transformation from offline to online.
Created and implemented the marketing strategy. Increasing the level of brand awareness.
Directed the editor's team (5 people). Created the new editor's policy.
Owned full-funnel of online and offline marketing activities (SEM, SEO, SMM, traffic aggregators, partnership with national media, ATL, BTL, influence marketing, e-mail, brand ambassadors).
Expended the new commercial products lines, found the investments, grew the partnership and community management.
Achievements: established the new editorial policy with a focus on the SDG and achieved membership in the UN Global Compact. Founded the Business Speaker Awards as were the winners the top businessmen and bloggers of Ukraine. Accordingly got the 1 mln. visitors on the voting web page. Increase web traffic by more than 200 K per month.

Chief Marketing Officer / Editor-in-Chief

from 04.2019 to 07.2020 (1 year 3 months)
PROMAN (magazine / online media), Київ (Media)

1. Led the brand transformation from offline to online.
2. Created and implemented the marketing strategy. Increasing the level of brand awareness.
3. Directed the editors team (5 people). Created the new editors policy.
4. Owned full-funnel of online and offline marketing activities (SEM, SEO, SMM, traffic aggregators, partnership with national media, ATL, BTL, influence marketing, e-mail, brand ambassadors).
5. Expended the new commercial products lines, found the investments, grew the partnership and community management.

Achievements: established the new editorial policy with a focus on the Sustainable Development Goals and achieved membership in the UN Global Compact.
Successfully founded the Business Speaker Awards as were the winners the top businessmans and bloggers of Ukraine. Accordingly got the 1 mln. visitors on the voting web page.
Improved the quality of online traffic without losing the planned indicators (more than 200 K per month),
Increased the awareness and authority of the publication among the target audience.
Portfolio: https://youtu.be/c5jPuFxSLbI

Account manager

from 02.2017 to 02.2019 (2 years)
ITCG, Київ (Маркетинг, реклама, PR)

Achievements: successful launch the "Moving forward together" communication campaigns of the European Union in Ukraine and "Development of civic literacy among the population" campaigns of USAID. Brought a client Subaru UA to the company.

Marketing manager

from 09.2012 to 11.2016 (4 years 2 months)
Quest Event, Киев (Маркетинг, реклама, PR)

Achievements: the marketing strategy was successfully implemented, which allowed the agency to occupy its own place in the market as a leader in organizing team buildings (Ukrainian Event Awards 2014) and confidently hold for more than three years in the TOP-5 event agencies in terms of creativity according to Events Trends. Under my leadership, the agency was successfully rebranded, and the new agency NICE was launched.

Sales manager

from 01.2010 to 02.2011 (1 year 1 month)
Dobson Analytic, Киев (Консалтинг, бухгалтерія, аудит)

Education

НАВС

Правоведение, Киев
Higher, from 2012 to 2017 (4 years 6 months)

Additional education and certificates

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AntiSchool - English (B1-B2)