Resume from December 11, 2019 PRO

Ovcharenko Andrii

Head of marketing, 55 000 UAH

Full-time, part-time, remote.

Age:
33 years
City:
Kyiv

Contact information

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Work experience

Head of Marketing

from 09.2018 to 06.2019 (9 months)
Hubber, Киев (Ecommerce B2B platform)

√Team leading by SCRUM (Sprint Planning/Review/Retrospective meetings, Daily): PPC manager, PR-manager, e-mail manager, designer, developer.
√Market/competitor’s/company analysis and client researches (personas, customer dev).
√Created new complex marketing strategy (including PR/Content/Partnership/Product strategies).
√Existing advertising companies optimized and launched new (Google, Facebook).
√Organized participation (CEO as speakers) in industry events, education, articles (mostly free).
√Optimized user-experience on all websites (CRO on LP and platform website).
√Also launched co-branding Ad companies, effective referral program, user report loop, ...
√Strong support for HR-Recruiters, Sales departments (analytics, materials, optimized scripts) and optimized sales funnel on all stages: awareness, acquisition, activation, retention, revenue.

Results: +73% MAU, x6 leads for the same CAC, +46% CR, retention and NPS significant growth.

Head of marketing (Digital)

from 10.2016 to 01.2018 (1 year 3 months)
CSGOSU, Киев (Gaming, startup)

√ Market/competitor's/company analysis and client researches (personas, customer dev).
√ Creating and optimizing digital marketing strategy (including different monetization models).
√ Building Brand models and strategy (Gold circle, wheel of brand, photo appearance of brand).
√ Created high CR Landing Page and web-site (including wireframe UX/UI, visual brand model).
√ Team leading: web developer, designer, smm-manager, PR-manager, community manager.
√ Launching advertising companies in Facebook, Google, branding co-partners, e-mails, ... .
√ Working with sales funnel on all stages: awareness, acquisition, activation, retention, revenue.

Results:
0,14$ CPC, 18% CR, 0.84$ CAC, clients satisfaction rate - 8,7 (out of 10).

Digital strategist

from 06.2016 to 09.2016 (3 months)
Kadam Agency, Киев (Digital agency)

√ Creating digital marketing strategies for company clients (market & competitor’s analysis, SWOT analysis, segmentation, personas, positioning, creating UVP, media channels, message, ...).
√ Meetings with clients, presentation digital marketing strategies for clients companies.
√ Team leading: designer, copywriter, web-developer, PPC-manager, AdWords-manager, others.
√ Optimizing advertising companies, Landing Pages with Google Analytics and A/B testing.

Results:
85% satisfied clients. Created 10+ Landing Pages with high conversion rate (till 30%).
Launched 30+ advertising companies in AdWords, GDN, Facebook, Kadam and others Ads Net.

Digital marketer

from 01.2016 to 06.2016 (5 months)
Dresskot Events, Киев (Events for B2B)

√ Creation site on CMS Word Press (selection, installing and editing template).
√ Creating logo, corporate identity, presentation of a company in cooperation with the designer.
√ Setting up Google analytics, Yandex Metrics, Google Tag Manager codes.
√ Keyword research and semantic core collection.
√ Running advertising companies in Facebook AdsManager, Google AdWords.
√ Selling company services (different events: team-buildings, corporate events, ...).

Results:
10+ clients and 80+ prospects.

Digital marketer

from 04.2014 to 11.2015 (1 year 7 months)
Freelance in different companies, Киев (Digital advertising)

√ Identification prospect needs.
√ Website auditing (SEO: keyword research, traffic analytics, backlinks analysis).
√ Creating for them digital marketing strategies (TA and market analysis, SWOT analysis, segmentation, targeting, positioning, choosing media channels, creating UTP, ...).
√ Creating Landing Pages, setups marketing services codes in it.
√ Running advertising companies in Google AdWords, Facebook AdsManager, Kadam AdsNet.
√ Optimizing advertising companies, Landing Pages, Ad materials. Google Analytics, A/B testing.
√ Conceptualizes and develops appropriate marketing solutions to increase overall sales.

Marketing Coordinator

from 12.2012 to 02.2014 (1 year 2 months)
Barkas, Киев (Restaurants)

√ Clients researching.
√ Affiliate Marketing (mainly with Hotels).
√ SMM: managing blog of the company.
√ Developing Value propositions (for lunches, promotions, ...).
√ Launching Facebook Ad campaigns.


Education

Vasyl Karazin Kharkiv National University

Philosophy, Харьков
Higher, from 09.2005 to 07.2012 (6 years 10 months)

Patentno-kompyuternyy Kharkiv College

Philosophy, Харьков
Specialized secondary, from 09.2001 to 07.2005 (3 years 10 months)


Additional education

  • Kyiv Mohyla Business School [kmbs] - Executive Development program for Marketing and Brand managers. (2018, 7 months)
  • Kyiv Academy of Media Arts [KAMA] - Digital Marketing & Marketing Strategy. (2017, 10 months)
  • Projector - Product marketing Advanced. (2016, 4 months)

Additional information

Strategic, results-oriented marketing leader with a strong business sense, a passion for problem solving, project management, and data-driven marketing.

SKILLS
√ Systems approach: market/client/competitors analytics, Branding/product/communication strategy, creative/CRO/Automation optimizations.
√ Newest digital-marketing frameworks and tools: Lean startup, Lean Canvas, Jobs to be done, CDJ, CXJ, VPC, Growth-hacking, ... .
√ Management positions (project teams up to 5 people).


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