Contact information

The job seeker has entered a phone number and email.

You can get this candidate's contact information from https://www.work.ua/resumes/4924970

Work experience

Data Analyst and Product Manager

from 12.2019 to 09.2020 (9 months)
Altema, Київ (IT)

Project Description and Responsibilities: swiss startup has been developing a script for acquisition, cleaning, merging and investigating web and marketing data of a world-known car manufacturer. Data sources, I have been working with: Google analytics, Double Click, Youtube, Facebook, TV and press, statistical datasets.

Tools and technologies used: Google Analytics, Double Click Manager, Facebook Ads, Google Ads, Google API, Python (Pandas + NUMPY), MongoDB + Postgres, Mathematical Statistics, Microsoft Excel (Power Query), Google Spreadsheets, Google Data Studio, Tableau Software.

At the strategic level I was responsible for
• Validation, verification and implementation a proof of concept.
• Management of a dev team: data analyst, machine learning specialist, backend developer.
• Business analysis: requirements, scope of work, testing and validation.
• Building analytical models and dashboards to be implemented in the product (regressive analysis, exponential smoothing forecast, scoring and correlations)

At the tactic level I was responsible for:
• building scripts to clean and merge data
• building scripts to measure level of data granularity and precision of data mapping
• representing data, using BI tools

Achievements:

1. Data flow has been designed, developed, tested and validated from scratch.
2. Development team has been arranged.

SEO analyst [part-time job]

from 07.2019 to now (4 years 9 months)
Viseven, Київ (Pharma)

Achievements: 360 marketing leads have been generated through organic traffic (Google, Bing)

Web analyst

from 07.2019 to now (4 years 9 months)
Ciklum | ThomasCookMoney, Київ (Finance, banking, and insurance)

Achievements:
1.Funnel tracking for PWAs has been built (using GTM, GA, Javascript, dataLayer, Enhanced Ecommerce)
2.Reporting system has been maintained, according to commercial and marketing needs (Google DataStudio, custom segments, blended data)
3.dataLayer documentation and analytics specifications for user interfaces has been created (custom events \ jira \ confluence \ figma )
4.DataLake concept has been created in collaboration with developers and data engineers (AWS, GA, dataLayer, Google BigQuery)

Web Analyst

from 08.2018 to 07.2019 (11 months)
Viseven | Biogen, Київ (Healthcare)

Biogen is an American multinational biotechnology company based in Cambridge, Massachusetts. Viseven is a full-cycle digital solutions provider, specializing in life sciences multichannel content excellence.

Achievements:
• Tracking and web data accuracy system for the network of ~90 websites (GTM, GA, Python, Google APIs, Observepoint).
• Web analytics for web service (PWA) has been implemented (GTM, GA, DataStudio)

SEO Analyst [part-time job]

from 03.2018 to 09.2018 (6 months)
GradReady.com.au | db2.io | profilmonline.com, Київ (Education | IT OutStaffing | Software)

Achievements:
Relevant keywords have triggered the featured snippet. Google AU.

Marketing Strategist \ SEO Analyst \ PM

from 01.2017 to 10.2018 (1 year 9 months)
Upwork.com, Киев (Telecommunications and networking)

Achievements: TOP-Rated Upwork Freelancer
• ~30 completed projects
• ~50 in-depth technical SEO audits
• Top ranking (Singapore, courier service platform)
• Top ranking for branded keyword (US, news)
• 500% organic traffic boost (UK, luxury accessories)
• 250% organic traffic boost (US, inventory management software)
• 2,2x increase Adwords CTR (AU, wordpress websites)
and many more...

Web & SEO analyst

from 04.2008 to 06.2016 (8 years 2 months)
Other Projects, Киев (Telecommunications and networking)

Westside Wholesale Inc. [Home Improvement]
VZGroup Ltd. [Realty]
Slavyanskaya Klinika Ltd [Health]

HEAD of IT

from 05.2002 to 10.2006 (4 years 5 months)
“Dragon Capital” Investment Bank, Киев (Investments)

Education

MYKOLAIV V.O.SUKHOMLYNSKYI NATIONAL UNIVERSITY (Mykolaiv)

Psychology, Николаев (Николаевская обл.)
Higher, from 2011 to 2013 (1 year 8 months)

National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"

Computer Science, Киев
Higher, from 2005 to 2007 (1 year 8 months)

Petro Mohyla Black Sea National University (Mykolayiv)

Computer Science, Николаев (Николаевская обл.)
Higher, from 1999 to 2003 (3 years 8 months)

Additional education and certificates

Predictive Analytics for SEO | ivanov-seo.ru

2018, 1 month

Google Analytics

2018, 1 month

Google Adwords

2018

Bing Ads

2018

Data Analysis with Python

2018

Development of applications, using React (Udemy)

2019

Tableau 10, from A to Z Udemy, 2019

2019

Adobe Analytics LinkedIn, 2019

2019

GTM Intermediate course AnalyticsMania.com

2019

Analytics within Google Big Query

2019

Business Analysis, 2020, l-a-b-a.com Alex Belin, Certified

2020

Tableau Advanced Course Udemy

2020

Deep in Tech SEO, https://deepseo.com.ua/

2020

Knowledge and skills

Language proficiencies

• English — above average
• Spanish — beginner
• Ukrainian — fluent
• French — beginner

Additional information

Skills & professional interests

Web & Data Analytics (advanced):
Google Analytics, GTM, dataLayer
Google Data Studio, Tableau
Core Reporting API, ObservePoint API
Web & Data Analysis with Python: Pandas, Numpy, Beautiful Soup, HTTP.client, oauth2client
Experienced MS Excel and Google Spreadsheets user - scoring models, math statistics, demand forecasting.
Hubspot
Adobe Analytics
Analytics warehouse within Google Big Query + SQL
Google Firebase

SEO (advanced):
Technical SEO Audits, Google Page Speed API • Keyword Research \ SEO Strategies \ Site Structures • Link building strategies: PBNs, outreach, etc.

Paid Search (middle):
PPC tuning, Adwords, Bing, Facebook, Conversion Tracking, CTR Improvement, A/B testing, Ad group creation for niche markets (by category), ad title optimization for better quality score.

Other skills:
Web development: JavaScript [jQuery], React.js (basic level), Python Django (basic level)

System & Network Administrator Skills: DNS, IP addressing, Windows Servers, Linux.

Social media: Social media strategies, LinkedIn Data Scraping.

System thinking: Strategic thinking, consideration of all channels for successful digital campaigns - PPC, social media, behavioral factors, content marketing, sales, product, brand awareness.

Organization Skills:
Client management: sales, negotitation, expectation management, reporting.

Team education: SoW, training, assessment, motivation, management.

Event management: organization and management of seminars, educational courses, conferences. Personal Presentation Skills, Writing Skills, PowerPoint Slides, Public Speaking.

My Tools & Frameworks:
Google Analytics & Tag Manager, DataLayer, BugQuery, Google Data Studio, Google Webmaster Console, Core Reporting API, Google Page Speed API, JavaScript, MS Excel, Jupyter Notebook, Chrome Developer Tools, Key Collector, MOZ, ScrapeBox, Ahrefs, Semrush, Google Adwords, Facebook Adv.