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Work experience

Sales Director

from 06.2022 to now (3 years 2 months)
YARYCH Confectionery, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Currently leading a sales team of 25 members (1NKAM,4 KAM,1NSM,16 RSM/TM + 3 people support functions.
•Developing and implementing motivational systems
•Developing and implementing quality distribution strategies.
•Managing projects aimed at increasing sales volumes and market share.
Key Achievements:
•Achieved year-over-year growth of 7% in 2023 and 9% in 2024, despite a declining confectionery market (-20%).
•Maintained and increased monthly sales volumes to 800-900 tons while expanding market share.
•Consistently met EBITDA targets, maintaining margins at 40%+.
•Successfully built and motivated a fully effective sales team.
•Launched additional export projects, including expansion into Moldova.

Management Team Leader

from 10.2021 to 02.2022 (4 months)
CONSULTING PROJECT (CANON medical Distributor), Київ (Медицина, охорона здоров'я, аптеки)

•Analysis and evaluation of management system and economic and financial indicators
•Evaluation of opportunities to increase turnover and profitability
•Development of strategic and action plans for one-three-five-year periods
•Launch of a new business model and implementation support
•Supervision of the management team

Major Achievements:

•Identified potential for turnover growth (+250m)
•Identified additional areas of profit growth (service militance +20 m; e-commerce +10m)
•Created a roadmap for brand development (marketing)
•Developed new organizational structure outlining new or modified roles and responsibilities of staff with detailed job descriptions (60 employees)
•Found areas to increase profitability (pricing, monitoring of target costs)

Business Transformation manager CIS countries and Ukraine

from 07.2021 to 10.2021 (3 months)
LLC "Johnson & Johnson" CIS countries & Ukraine, Киев (Оптова торгівля, дистрибуція, імпорт, експорт)

Area of responsibility: CIS countries & Ukraine strategy management (Essential care & Self-care business)

•Meeting targets for sales and coverage
•Building and individual development strategy for the three levels of countries LEAD/SUSTAIN/ SUPPORT
•Adjustment of roles and functionality of employees
•Creation of additional efficiency classifiers
•Management of local teams (more than 150 employees and 15 managers)
•Creation of a model for increasing market share and brand development
•Launch and implementation of an updated business model
•Allocation of investments and control of efficiency

Major Achievements:
•Timely launch of the updated model
•Increased economic efficiency (+ 7%)
•Targets met 100+%

National Field Force Manager

from 01.2018 to 07.2021 (3 years 6 months)
LLC «Johnson & Johnson Ukraine », Киев (Оптова торгівля, дистрибуція, імпорт, експорт)

Area of responsibility: NATIONAL SALES

Design and support of the implementation of the strategy of the sales department.
Direct and indirect management of the sales team. (RSM (4) TSS (20))
Ensuring implementation of the sales plan, growth performance and share of the territories
Fulfillment of distribution targets (N\W)
Analysis and assessment of the resource state of the field structure, generating motivation.
Realization of company's goals in projects and standards
Allocation of investments aimed at development, control and implementation.
Engagement in training programs, providing trainings and consultations.
Strengthening the cross-functional interaction within the field structure
Standardization of approaches to the evaluation of regional teams (growth map)

Route to Market Manager

from 11.2014 to 12.2017 (3 years 1 month)
LLC «Johnson & Johnson Ukraine », Киев (Оптова торгівля, дистрибуція, імпорт, експорт)

Design and launch of an alternative business model
Development and implementation of sales team activity design
Development and launch of necessary structure of the sales department
Structuring processes inside the company, diagnostics and adjustments
Ensuring and configuring cross-functional interaction
Strategic planning of sales and profitability
Increase the level of efficiency and profitability
Increase the level of specialized training of sales staff
Automation and improvement of activity tools

National Key Account Manager (INDIRECT CHAINS)

from 07.2013 to 11.2014 (1 year 4 months)
Johnson & Johnson Ukraine, Київ (Медицина, охорона здоров'я, аптеки)

Area of responsibility: National

(18 chains indirect contract)
Managing the team of KAEs (6), interaction with the field service
Implementation of sales and distribution plans
Negotiating with customers and signing contractual terms
Managing the development of product categories and assortment in chains
Budget and profitability management
Professional development and training of employees
Implementation of company standards in customer work

Senior Key Account Manager

from 12.2012 to 07.2013 (7 months)
LLC «DANONE UKRAINE», Київ (Харчова промисловість)

Key Account Manager (KAM)

from 04.2012 to 12.2012 (8 months)
Ltd. «SCA Hygiene Ukraine», Київ (Food industry)

Modern Trade Manager / Modern Trade Executive

from 09.2009 to 03.2012 (2 years 6 months)
Ltd. “Unilever Ukraine”, Київ (Хімічна промисловість, фармацевтика)

Area sales manager (ASM)

from 06.2006 to 08.2009 (3 years 2 months)
Ltd. “Unilever Ukraine”, Одеса (Food industry)

Education

L’viv Commercial Academy

MA in Commodity Research and Entrepreneurship, Львов
Higher, from 1995 to 2000 (4 years 11 months)

Additional education and certificates

University of Iowa, Iowa City, USA Tippie College of Business

2004, 10

Knowledge and skills

• MS Office
• 1C
• PC User
• Internet User
• Email
• CRM
• MS Power BI
• Confidence
• SALES EXPERT, PROJECT& STRATEGY MANAGEMENT

Language proficiencies

English — above average

Additional information

CCO,Sales Director, Commercial Director