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Work experience

Head of marketing

from 07.2023 to 12.2025 (2 years 6 months)
Educational company ZNOHUB, Київ (Освіта, наука)

- Managing a team of designers, video editors, SMM managers, YouTube specialists, junior-marketers, PPC and SEO specialists
(setting tasks and tracking results)
- Planning and implementation of online and offline advertising campaigns
- Analyzing the effectiveness of marketing channels and activities, developing a strategy to improve their efficiency
- Search and placement of advertising materials on websites, telegram channels, and offline placements
- Promotion of 7 teacher accounts on Instagram and Telegram at once
- Search and cooperation with bloggers
- Setting up targeted advertising through Facebook Ads Manager, TikTok Ads, Telegram Ads
- Launching paid Google search campaigns, tracking the effectiveness of various traffic channels in Google Analytics
- Competitive Market Research
- In-depth audience research
- Maintaining marketing reports
- Organizing and conducting offline events

Result: The initial sales targets were met and exceeded on a monthly basis. More than 900 thousands of new subscribers were attracted to the teachers' corporate Instagram accounts, 300 thousands to their Telegram accounts, and more than 150 thousands to the school's YouTube channel.

Nine large-scale offline events were organized and held.

Marketing spesialist

from 06.2022 to 07.2023 (1 year 2 months)
Miss To Mrs Wedding Gifts Inc., Дистанційно (Роздрібна торгівля)

- Coordination of all contractors, such as retouchers, designers, copyrighters, UX-writers, proofreaders
- Help with the creation of marketing materials such as promotional materials, presentations, and newsletters
- Search and collaboration with bloggers
- Competitive Market Research
- Maintaining of the marketing reports
- Planning, creating and launching email campaigns using such services as Brevo (SendInBlue) and Sendpulse
- Creation and editing of photo/video materials for social media
- Preparation of creatives

Result: monthly sales targets were met and exceeded

Content manager

from 02.2021 to 02.2022 (1 year)
Student Study, Киев (Освіта, наука)

- Leading Instagram and Facebook pages;
- Сreation of text and graphic content
- Execution of a weekly content plan

Result: implementation of the recognizable style, increasing of the audience activity indicators

SMM-manager

from 01.2020 to 01.2024 (4 years)
Family Cosmetology, Киев (Медицина, охорона здоров'я, аптеки)

- Maintaining the company's social networks (Facebook and Instagram); filling with author's content
- Creation and editing of photo / video materials
- Organization of photosessions, video shootings, search and communication with contractors
- Writing scripts
- Launching of a targeted advertising
- Search and collaboration with bloggers
- Processing customer requests; communication in the Direct and in the comments
- Planning and organization of promotional activities
- Preparation of post-campaign reports and analytics
- Creating advertising layouts for online and offline advertising
Interaction with contractors for printing leaflets, banners, posters, etc.
- Planning of advertising communications; preparation of materials for the website, SMM and other communication channels

Result: organic increase in the number of subscribers from 0 to 4000 + launched an active process of lead generation, starting from the first months of operation of the medical center (an average rate of attracting leads from social networks - 270 contacts / per month (with an average cost per lead - $2.5-3))

SMM-manager

from 12.2019 to 05.2021 (1 year 6 months)
SK Beauty Zone, Киев (Краса, фітнес, спорт)

- Creation and editing of photo / video materials
- Organization of photosessions, search and communication with contractors
- Launching of a targeted advertising
- Search and collaboration with bloggers
- Processing customer requests; communication in the Direct and in the comments
- Planning and organization of promotional activities
- Preparation of post-campaign reports and analytics
- Creating advertising layouts for online and offline advertising
- Interaction with contractors for printing leaflets, banners, posters, etc.
- Maintaining the company's social networks (Facebook and Instagram); filling with author's content

Result: increase in lead generation indicators in three times (average rate of attracting leads from social networks - 150 contacts / per month (with an average cost per lead - $2.5-3))

Content-Creator

from 03.2019 to now (7 years)
Working as a Freelancer, Киев (Маркетинг, реклама, PR)

Working as a freelancer on project terms with entrepreneurs and professionals in various fields

- Creating photos/videos and their post-editing
- Organization of photo/video shootings
- Carrying out marketing consultations
- Launch of lead generation
- Competitor analysis

SMM-manager

from 02.2019 to 03.2019 (2 months)
Marsee's, Kyiv (Роздрібна торгівля)

As a Content creator/SMM manager:
- Leading an Instagram and Facebook pages; filling with author's content
- Execution of a weekly content plan
- Teamwork with a photographer, setting goals and monitoring performance
- Launching of a targeted advertising, working and cooperation with bloggers
- Handling of clients requests
- Planning and organization of promotional activities
- Preparation of post-campaign reports, analytics

Result: increase in the number of subscribers from 11,000 to 15,000 in two weeks, increase in audience activity

SMM-manager

from 07.2018 to 09.2018 (3 months)
Be My Guest Bakery, Київ (Послуги для населення та бізнесу)

As a Content creator/SMM manager:
- Leading an Instagram page; filling with author's content
- Execution of a weekly content plan
- Creating photos/videos, their post editing
- Planning and organization of promotional activities

Result: implementation of the recognizable style, increasing of the audience activity indicators

SMM-manager

from 07.2018 to 02.2019 (8 months)
Baby Love, Київ (Роздрібна торгівля)

As a Content creator/SMM manager:
• Leading an Instagram page; filling with author's content
• Execution of a weekly content plan
• Creating photos/videos, their post editing
• Launching of a targeted advertising
• Handling of clients requests
• Planning and organization of promotional activities
• Preparation of post-campaign reports, analytics

Result: increase in the number of subscribers from 0 to 3000, increase in audience activity and set up a sales channel through the store's Instagram

SMM-manager

from 06.2018 to 09.2018 (4 months)
Honey Way, Київ (Приватні особи)

As a Content creator/SMM manager:
• Leading an Instagram page; filling with author's content
• Execution of a weekly content plan
• Creating photos/videos, their post editing
• Launching of a targeted advertising, working and cooperation with bloggers
• Handling of clients requests
• Planning and organization of promotional activities
• Preparation of post-campaign reports, analytics
• Creating commercial offers to attract new partners

Result: increase in the number of subscribers from 0 to 3000, increase in audience activity and set up a sales channel through the store's Instagram

PR/SMM-manager

from 11.2017 to 08.2018 (10 months)
Student Study, Київ (Освіта, наука)

• Developing and managing online marketing campaigns
• Leading social networks: Facebook and Instagram; filling with the author's content
• Execution of a weekly content plan
• Working and cooperation with bloggers
• Creating photos/videos and their post-editing
• Working with a client base
• Site administration
• Launching Mailchimp and GMass

Result: increase in the number of subscribers from 1400 to 5500, increase in audience activity

Education

Національний університет "Києво-Могилянська академія"

Соціологія та Аналітика, Київ
Higher, from 2016 to 2020 (4 years)

Additional education and certificates

4-week Workshop on communications in social media

2018, 4 тижні

Go-Higher online course “Effective presentations”

2018, 1 тиждень

CulturePartnership online course “Digital communications”

2018, 1 тиждень

edX online course on Marketing by UBC SAUDER school of business

2018, 1 тиждень

Udemy online course “Digital Marketing Secrets - 7 Hacks for Success”

2018, 1 тиждень

4-week offline course at Boosta Academy “Lingbuilding and the main basises in SEO”

2018, 4 тижні

Online-course "Communication tools for building a reputation"

2018, 4 тижні

Educational Program MAMI

2019, 3 months

SendInBlue Academy "Email Marketing Course"

2023, 2 weeks

Projector "Strategic Marketing"

2023-2024, 6 weeks

NOM Brand Marketing

2025, 6 months

Knowledge and skills

• Digital-маркетинг
• Google Ads
• Google Analytics
• Figma
• Google Tag Manager
• Креативність
• Розробка маркетингової стратегії
• Самостійне прийняття рішень
• SMM
• Facebook Ads Manager
• SendPulse
• Mailchimp
• Управління командою
• Canva
• Meta ads
• TikTok Ads
• Hotjar
• MS Excel
• Notion
• ClickUp
• Facebook Analytics
• Просування в Instagram
• Запуск автоворонки в Instagram
• Упаковка профілю в Instagram
• Threads
• Facebook Business Manager
• Проведення рекламних кампаній у Facebook
• Facebook Pixel
• Manychat
• Google Analytics 4
• Налаштування реклами в Telegram
• Розвиток Telegram-каналів
• YouTube Ads
• YouTube Studio
• Уміння аналізувати
• Доброзичливість
• Налаштування таргетованої реклами
• Працьовитість
• Email-маркетинг
• Налаштування контекстної реклами
• Конкурентний аналіз
• Маркетинговий аналіз
• Аналіз цільової аудиторії
• Аналіз ринку
• Аналіз даних
• Аналітичне мислення
• Проведення рекламних кампаній
• Проведення стратегічних сесій
• Проведення презентацій
• Проведення співбесід

Language proficiencies

• English — above average
• German — beginner
• Ukrainian — fluent

Additional information

- Ambitious, open and confident specialist with more than 6 years of experience in online and offline marketing
- Active user of social medias, creative personality that has an obsession with self-developing, design, photography
- Fluent in Ukrainian and Russian upper-intermediate in English, beginner in German and Polish
- Competency with Microsoft suite of products (Word, Excel, PowerPoint and Publisher)
- Intermediate on working with PC-based Adobe Package
- Advanced user of Figma, Canva, Pictochart. Have an ability to create infographics, templates for banners, flyers etc.
- Active user of AI-plarforms