Contact information

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Work experience

Marketing & SMM manager

from 02.2025 to now (1 year 2 months)
Nails Studio - Alena.Nails.Cork, Дистанційно (Краса, фітнес, спорт)

Irish Market (freelance)
•Created and managed content for Instagram and Facebook, including video and static creatives.
•Designed branded visuals, posters, and print materials.
•Implemented the Booksy booking system to optimize client experience.
•Conducted competitor analysis and structured social profiles for a cohesive brand presence.

Marketing & Communications Specialist

from 04.2024 to 04.2025 (1 year)
Gold Rush Casino - CQ Leisure, Дистанційно (Маркетинг, реклама, PR)

•Developed and executed integrated marketing and communication strategies across multiple brands.
•Created complete brand books (visual identity, tone of voice, guidelines) and ensured consistent brand communication.
•Increased engagement 2× through data-driven content planning and performance analysis.
•Managed social media (Instagram, Facebook, LinkedIn): content creation, copywriting, visual assets, and reporting.
•Oversaw website content, blogs, and basic SEO in collaboration with web agencies.
•Handled Google Maps profiles and customer review management.
•Led physical branding projects, including signage and interior visual materials.
•Integrated AI tools to optimize content production and market research.

Digital Marketing Manager

from 12.2023 to 06.2024 (7 months)
FaceAR.io, Дистанційно (IT)

| Focus on English & German-speaking market
•Developed and implemented the company’s content and social media strategy, tailored for English- and German-speaking audiences.
•Created PR materials and blog content for the website, Quora, and Medium, strengthening the brand’s voice and visibility.
•Managed social media channels (LinkedIn, Facebook) and adapted brand presentations for client-facing use.
•Oversaw Google Ads campaigns via an external agency and managed marketing budget allocation.
•Coordinated website updates, SEO improvements, and conducted competitor research to inform strategy.

PR Manager & Communications

from 06.2022 to 09.2023 (1 year 4 months)
Together-Razem Centre Organization, Ireland, hybrid, Дистанційно (Медицина, охорона здоров'я, аптеки)

•Led the development of virlandii.ie, a national information platform for Ukrainians in Ireland, focusing on content strategy, SEO, and digital engagement.
•Managed media relations: PR articles, collaborations with Irish publishers, radio interviews, and public events.
•Recruited and coordinated a 10-member marketing team (content, SEO, SMM), ensuring consistent multilingual output.
•Created and optimized website and social media content (FB, Instagram, Telegram); managed WordPress and SEO updates.
•Conducted media and market research to support strategic decisions and platform growth.

Digital Marketing Strategist

from 12.2021 to 06.2022 (7 months)
AdTarget, IT company, Lithuania, remote, Київ (IT)

Job Description: Developing marketing strategy for West Europe&USA market
Main duties:
•Research and Analysis of the current competitor's market situation (websites, social media, products, proposals)
•Content and text creation, translation and adaptation information for future website
•Creation of online marketing individual proposals for clients with features and products
•Content strategy creation for social media pages

Marketing Communications Manager

from 06.2020 to 08.2021 (1 year 3 months)
Bosch Ukraine, Automotive Aftermarket department (Ukraine), Київ (Автобізнес та автосервіс)

Achivements:
•Increased customer engagement by 1.5× through targeted campaigns, optimized content delivery, and localized messaging.
•Organized Bosch’s first national online event during the COVID-19 pandemic, which gathered over 100 official partners — a record-breaking result for the region.
•As part of the marketing team, contributed to a 10% increase in division sales during the COVID-19 period through coordinated digital campaigns, client engagement, and partner support.
Key responsibilities:
•Led the implementation of integrated B2B marketing and communications strategy, aligned with Bosch global guidelines.
•Managed PR and media activities: created and distributed press releases, coordinated influencer collaborations, and built relationships with trade media.
•Oversaw all digital and content communication, including websites, social media (FB, YouTube), email, and event promotion materials.
•Coordinated Google Ads, Facebook/Instagram campaigns, and banner ads via external agencies.
•Supervised content production and localization for Bosch websites, including news updates, new sections, and technical articles via CMS.
•Monitored Google Analytics to evaluate website performance and user behavior, adjusting content accordingly.
•Planned and executed both online and offline events, partner meetings, and dealer presentations across the region.

Digital Marketing & Communications Specialist / Project Manager

from 03.2016 to 03.2020 (4 years)
Agama Communications, RAM 360, DSTRCT Agency (Ukraine), Київ (Маркетинг, реклама, PR)

•Developed and executed digital and communication strategies for B2B and B2C clients across FMCG, automotive, retail, and insurance sectors
•Conducted market, competitor, and consumer research to inform positioning, content strategy, and campaign planning.
•Led end-to-end project management for SMM, influencer marketing, websites, email campaigns, loyalty programs, and paid media (Facebook, Google).
•Defined creative briefs, key messages, and tactical splits across digital channels (SMM, PR, media, email, influencers).
•Coordinated cross-functional teams (designers, copywriters, SMM managers, analysts, developers) and external partners.
•Managed budgets, KPI forecasting, media planning, and performance tracking.
•Analyzed campaign results and prepared reports and presentations for clients and internal teams.

Education

Cork ETB College, Cork, Ireland

Київ
Secondary, from 2023 to 2023 (less than 1 year)

Digital Marketing Communications
Cork, Ireland

IMB Academy, Kyiv, Ukraine

Київ
Secondary, from 2019 to 2019 (less than 1 year)

Digital Marketing &
Online Communications

НТУУ «КПИ» им. И. Сикорского

Факультет менеджмента и маркетинга, Киев
Higher, from 2010 to 2015 (5 years)

Additional education and certificates

No additional education or certificates.

Knowledge and skills

• MS Office
• Пользователь ПК
• MS Outlook
• Битрикс24
• Digital-маркетинг
• Marketing in the beauty industry
• Development of a marketing strategy
• WordPress
• Пунктуальність
• Креативність
• Доброзичливість
• Розробка маркетингової стратегії
• Комунікабельність
• Уміння аналізувати
• Ведення CRM
• Canva
• MS Excel
• Адаптивність
• Самостійне прийняття рішень
• Неконфліктність

Language proficiencies

• English — advanced
• German — beginner
• Ukrainian — fluent

Additional information

Soft skills
•Communications
•Creativity
•Decision-making
•Critical Thinking
•Open-mindedness
•Responsible
•Teamwork oriented
•Ability to work productively in short timing environment
•Advanced negotiation skills
•Company & Product presentation skills