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Work experience

Amazon PPC Specialist / TL

from 10.2021 to now (3 years 10 months)
Profit Whales, Київ (Маркетинг, реклама, PR)

Team Lead - Aug.2024 - till now

Leadership & Team Management

Mentored and managed a team of 3 PPC specialists through 1-on-1s and performance reviews
Supervised Google Ads specialist; optimized workflows and cross-team collaboration
Digitized internal processes and created training materials to scale team knowledge

Performance & Strategy

Boosted ROAS from 3× to 10× in one month; scaled ad sales 10× in a quarter
Drove 6000× ad sales growth in 12 months for a key client
Owned quarterly business goals and PPC strategy execution
Managed advertising budgets of $1M+ monthly

Operations & Optimization

Streamlined product onboarding by launching 300+ ASINs monthly
Conducted PPC audits to identify and act on growth opportunities
Led new client onboarding and improved internal business workflows
Utilized Amazon Marketing Cloud (AMC) for advanced analytics

Cross-functional Collaboration

Partnered with IT to improve internal PPC tools and reporting dashboards
Advised brands on CRO, CTR optimization, and brand strategy beyond advertising

Responsibilities (as PPC Specialist, Oct 2021 – Jul 2024):
Developed high-ROI ad strategies through keyword research and niche analysis
Launched and optimized Sponsored Products, Brands, and Display campaigns
Managed single-account ad budgets of $400K+ while maintaining target ACOS
Delivered consistent KPI performance, surpassing 100% of monthly and quarterly goals
Worked with Amazon DSP, Vendor Central, and Advantage accounts
Initiated and tested advertising setup on TikTok Shop

Amazon PPC Specialist

from 04.2021 to 10.2021 (6 months)
Unitix, Київ (Маркетинг, реклама, PR)

Listing and advertising account audit on Amazon
Niche analysis
Keyword research
Launch and optimization of advertising campaigns
Full responsibility for the success of the PPC strategy
Advise brands on issues outside of PPC, including conversion rate optimization, click-through rate optimization, and other brand management strategies
Coordinate with the PPC Manager and Data Analyst to create an action plan aligning with brand strategies
Monitor brands’ PPC goals on a yearly, quarterly, monthly, and weekly basis

Marketing manager

from 10.2019 to 09.2021 (1 year 11 months)
BOX Catering, Київ (Готельно-ресторанний бізнес)

Planned and executed marketing campaigns across both online and offline channels
Managed website content and updates
Oversaw digital marketing initiatives and performance tracking
Coordinated communication with contractors and business partners

Education

Киевский национальный торгово-экономический университет

Торговля и маркетинг, маркетинг, Киев
Higher, from 2012 to 2018 (5 years 5 months)

Additional education and certificates

IMBacademy

2020, 4 месяца

Google Digital Workshop

2020, 40 часов

KAMA, digital strategy

Однодневный воркшоп

Сервис-дизайн

2020, 17 часов теории; 30+ часов практики

Knowledge and skills

• MS Office
• Реклама
• Налаштування реклами на Amazon
• PPC
• Уміння аналізувати
• Розробка маркетингової стратегії

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — average