Contact information

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Work experience

Digital Marketing Specialist

from 04.2024 to now (1 year 4 months)
Marketing, advertising, and PR

Plan and execute international PPC strategies (Google Ads / Linkedin / Capterra, etc.)
Manage six-figure advertising budgets with efficiency.

Digital Marketing Specialist / PPC

from 05.2023 to 04.2024 (11 months)
VAN Group, Remote (Media)

Developing, executing, and refining Google Ads marketing campaigns to fulfill company objectives in European markets.

SEM specialist

from 04.2022 to 09.2022 (5 months)
GT/Software solution provider, Remote (IT)

Account management for various PPC platforms such as Google Ads, Facebook, Instagram, LinkedIn, Bing, Capterra, Outbrain, Quora Ads, and others in order to meet planned KPIs.
Working towards organic search optimization and ROI maximization.

Digital marketing specialist

from 08.2018 to 04.2022 (3 years 8 months)
Industrial Marketing, Киев (Marketing, advertising, and PR)

Main responsibilities:
- PPC campaigns creation (Google Ads, Facebook Ads).
- Google Campaigns (Search, RLSA, DSA, RDSA, GSP, GDN, Smart GDN, Dynamic Remarketing, Remarketing).
- Setting up web analytics systems (Google Analytics, Google Tag Manager).
- Website usability analysis.
Designing landing pages layout.
- Writing technical tasks for designers and copywriters.
Email Marketing.
Geotargeting:
Ukraine, Poland, USA

PPC specialist

from 06.2017 to 08.2018 (1 year 2 months)
Online Store, E-commerce, Киев (Retail)

Main responsibilities:
Google AdWords, Yandex Direct.

PPC specialist

from 10.2015 to 01.2017 (1 year 3 months)
Prodex Advertising agency, Киев (Marketing, advertising, and PR)

Setting up Google AdWords contextual advertising.
Main responsibilities:
Google AdWords,Yandex Direct, FB.

Education

State Maritime Academy

Management of organizations, Kyiv
Higher, from 2008 to 2013 (5 years)

Additional education and certificates

Advanced Search Engine Optimization Strategies

Coursera/University of California, Davis

Microsoft Advertising Certification Exam

Microsoft / Bing

Knowledge and skills

• Performance Marketing
• PPC
• SEO
• Lead generation
• Ability to analyze
• Digital marketing

Language proficiencies

English — above average

Additional information

Licenses and certificates:
- Google Ads Apps Certification
- Google Ads Display Certification.
- Google Ads Search Certification.