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Work experience

Chief Сommercial Officer

from 05.2025 to 07.2025 (2 months)
NDA, Київ (IT)

Overview: Online booking platform for the beauty industry (E-commerce, B2B).
Key responsibilities and achievements:
•Developed the market entry strategy (short-term and long-term plans);
•Conducted a comprehensive SWOT analysis of the market and competitive landscape;
•Wrote the technical requirements for platform optimization;
•Created new product categories aimed at increasing monetization;
•Designed the monetization pricing model;
•Developed the project implementation road map for one year;
•Outlined the digital promotion strategy (Meta Ads, UGC, brand ambassadors, SEO), offline, and partnership channels;
•Crafted a unique selling proposition (USP);
•Defined job descriptions for the whole project team;
•Developed sales scripts and objection-handling responses;
•Co-created the brand positioning and packaging concept with the marketing team;
•Approved draft designs for email campaigns and graphic visuals;
•Launched the sales department operations.

Commercial department budget control:
•Calculated expected growth rate for each sales channel;
•Built an annual project cost model (including promotion channels and salary calculations with tax considerations);
•Estimated the break-even po.int.

Business Development Director

from 07.2022 to 12.2023 (1 year 5 months)
AM LLC, Київ (Медицина, охорона здоров'я, аптеки)

Overview The company's primary business focus is selling rehabilitation equipment. Its strategic objectives include developing rehabilitation, surgical, and diagnostic departments (B2G).
Key responsibilities and achievements:
• Establishment of business processes;
• Drafted technical specifications for the company website, task assignment, and monitoring workflow with contractors; their implementation;
• Attended Arab Health international medical exhibitions to explore new suppliers;
• Conducted Negotiations with chief doctors, heads of healthcare departments, members of parliament, and city mayors;
• Search for donors and negotiations with the international substructure of UNOPS (UNO) to attract investments;
• Coordinate business trips and training sessions for delegations of doctors working on robotic systems and full-time engineer training;
• Created profiles of full-time employees, recruited them, and facilitated their integration into the team;
• Established a new surgical department specializing in anesthesia and respiratory equipment from inception, including signing an exclusive contract with the manufacturer;
• Secured a distribution contract for ultrasound systems;
• Engaged the UNICEF foundation in collaboration with Axel Medical LLC;
• Participated in the conference in Lviv focused on the "UNBROKEN" project, which is the company's flagship project.

Head of project

from 08.2019 to 07.2022 (2 years 11 months)
Kind Interslukh Kyiv LLC, Київ (Медицина, охорона здоров'я, аптеки)

Overview: The primary focus is on Siemens diagnostic equipment (ultrasound systems, CT scanners, MRI machines) / (B2B, B2G).
Key responsibilities and achievements:
• Establishing a customer base within the medical market, segmented by region (public and private sectors);
• Conducting negotiations for projects, including the formulation of technical requirements and specification oversight throughout the order process;
• Overseeing a team of 10 members;
• Providing task assignments and overseeing the marketing and tender departments;
• Supervising equipment supply across Ukraine;
• Maintaining sales records and generating annual reports for the State Inspection of Nuclear Regulation of Ukraine;
• Participating in international medical equipment exhibitions and organizing and supervising webinars featuring Siemens ultrasound technology at the KDP NDSL "OKHMATDYT."

Head of the sales team

from 04.2013 to 05.2019 (6 years 1 month)
Provent Company, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

The company's primary focus is serving as the official dealer of the Poltava Ventilator Plant. B2B, B2C
Work experience: The company's primary focus is serving as the official dealer of the Poltava Ventilator Plant (B2B, B2C).
Key responsibilities and achievements:
• Drafting technical specifications for CRM development in 1C8 to align with the establishment of sales funnel business processes;
• Collaborated with assembly organizations;
• Initiated new category expansion projects: industrial engines, industrial pumps, thermal equipment;
• Attracted new wholesale customers for industrial engines and established corresponding business processes.

Sales Manager

from 06.2012 to 04.2013 (10 months)
Elektrosanteh, Киев (Оптова торгівля, дистрибуція, імпорт, експорт)

Education

Master’s Degree in Physics, Oleksandr Dovzhenko Hlukhiv National Pedagogical University

Physics, Глухів
Higher, from 2007 to 2012 (5 years)

Additional education and certificates

Laba. Commercial officer

2024

LABA. Description of business processes

2024

Laba. Excel for business

25/02/2024

Knowledge and skills

• Цілеспрямованість

Language proficiencies

English — average

Additional information

Summary:

Strategy: Building and implementing commercial and marketing strategies; forming the company structure according to the short-term and long-term strategy plan.
Areas of Activity: Comprehensive medical and beauty market knowledge across various specialties.
- 13+ years of experience in sales management of industrial and medical equipment (B2B, B2C – e-commerce, B2G).
Team: Staff recruitment selection. Development of job descriptions. Training and effective team management, facilitation, and support for goal achievement.
- 12+ years of leadership experience (managing teams of up to 15 people).
Clients: Skilled in creating customer bases, considering different sales channels.
Negotiations and Publicity: Communication with C-level executives. Closing of large contracts. Negotiations with deputies and regional leaders. Company representation at events, forums, and conferences.
Partnerships: Leading the development of new product lines and categories, establishing partnerships with new suppliers, and executing dealer contracts to support expansion into additional medical sectors. Successfully developed and grew wholesale trade within the B2B channel.
BPM and IT Instruments: Automating and optimizing business processes; writing business processes, creating technical specifications for implementation to СRM and website.
Clients: Ability to create customer bases, considering different sales channels.
Analytics and Report: Preparing and delivering performance reports in line with company standards across multiple departments:
- Marketing – ABC and SWOT analyses, ROMI, CPL (Customer Acquisition Cost);
- Commercial – P&L statements, accounts receivable reports;
- Sales – Conversion rates at each stage of the funnel (leads → meetings → deals), sales team KPIs.

Soft skills:
• Leadership;• Strong sense of responsibility; • Quick decision-making ability;
• Fast learning aptitude; • Critical thinking and problem-solving skills;
• Business acumen
Hard skills:
• oversight of the sales cycle; • marketing • finance • operations (logistics, production) • document management; • сan-do-skills
• Confident PC user (MS Office), Excel.
• Good knowledge of 1c8, CRM-Bitrix, IP-Binotel, tender platforms Prozzoro;
• Languages: English – intermediate B1+, Ukrainian - native.