Дар'я
Business analyst, Product Manager
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Work experience
Product manager
from 06.2024 to now
(1 year 9 months)
Terumo, Дистанційно (Медицина, охорона здоров'я, аптеки)
Owned end-to-end product lifecycle for EMEA markets, from discovery and strategy to delivery and post-launch optimization
Defined and executed product roadmap aligned with EMEA customer needs, regulatory requirements, and business goals
Led cross-functional teams (engineering, design, data, marketing, sales) across multiple time zones to deliver high-impact features
Conducted continuous customer discovery across EMEA (user interviews, usability testing, data analysis) to inform product decisions
Drove product growth by improving activation, retention, and engagement metrics through hypothesis-driven experimentation and A/B testing
Partnered with regional stakeholders to localize product features, pricing, and go-to-market strategies for diverse EMEA markets
Analyzed product performance using analytics tools (funnels, cohorts, KPIs) to identify opportunities and prioritize initiatives
Customer Repesentative
from 04.2022 to now
(3 years 11 months)
Terumo, Дистанційно (Медицина, охорона здоров'я, аптеки)
Understanding of a wide range of medical devices, with a particular focus on interventional systems and cardiovascular care
Knowledge of medical device regulations, safety standards, and market trends
Experience managing cross-functional projects involving R&D, marketing, supply chain, and customer service teams
Expert ability to coordinate and optimize processes across key business functions, ensuring smooth collaboration and efficient workflows; balancing customer needs, sales objectives, supply chain logistics, and financial controls
Ability to manage multiple projects simultaneously, prioritize tasks, and consistently meet deadlines
Strong analytical skills with the ability to consider multiple perspectives and make well-informed strategic decisions that drive business success
Proven ability to collaborate effectively with diverse teams to achieve shared goals
Marketing manager
from 04.2019 to 02.2022
(2 years 11 months)
Frey Wille GmbH & Co KG, Київ (Роздрібна торгівля)
Development and continuous improvement of the company’s marketing strategy in line with business objectives
Coordination of marketing campaigns based on sales results, customer feedback, and performance analysis of specific strategies
Allocation and management of the company’s marketing budget
Preparation of reports on past marketing activities for the headquarters in Vienna
Preparation and creation of publications and marketing materials
Monitoring and reporting on the effectiveness of marketing communications
Management of the FREYWILLE online store
Organization of promotional events, press breakfasts, and client meetings
Management of newsletter campaigns
Sales reporting and record-keeping in the 1C accounting system
Education
KU Leuven
European Studies, Leuven
Higher, from 2022 to 2024 (2 years)
Taras Shevchenko National University of Kyiv
Institute of Philology, specialization: Oral and Written Translation (English and German), Київ
Higher, from 2019 to 2021 (2 years)
Master Degree
University of Bern, Switzerland
Course MBA - Master of Business Administration, Київ
Higher, from 2017 to 2019 (2 years)
Financial Institutions and Regulations, Banking Theory, Seminar: Economics and Politics of European Integration, Current Issues in Finance , Fixed Income, Risk Management, Advanced Organization I , Advanced Performance Measurement, Product and Price Management , Communications and Sales Management,
Taras Shevchenko National University of Kyiv
Faculty of Economics, specialization: International Economics, Київ
Higher, from 2013 to 2017 (4 years)
Bachelor Degree
Additional education and certificates
AI Compass Academy
2025
BI Analysis Tool
2024
Knowledge and skills
- MS Excel
- MS Word
- MS Office
- 1С
- MS PowerPoint
- EViews
- LaTeX
- SAP
- MS Power BI
- OpenAI
- Microsoft AI
- Google Analytics
- Meta ads
- Ведення CRM
- Наполегливість
- Уміння аналізувати
- Управлінські навички
- Управління проєктами (виробництво)
- Користувач 1С
- Управління проєктами (медицина)
- Canva
Language proficiencies
- English — fluent
- German — average
- Ukrainian — fluent
- Polish — average
- French — average
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