Resume from October 2, 2019 PRO

Янов Денис Игоревич

Product or Digital Marketing Manager

Full-time.

Age:
30 years
City:
Kharkiv

Contact information

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Work experience

Product Marketing Manager

from 01.2016 to now (3 years 9 months)
TMetric, Харків (Software Development)

Promotion of TMetric product on a market.
Website - tmetric.com

Responsibilities:
- Seasonal PROMO campaigns development and management
- SEO analysis of company website. Internal and
external optimizations
- Competitors analysis
- Events management and organization
- Content marketing (content plan creation and management, articles writing)
- Marketing strategy development
- Community management
- Partnership marketing
- A/B testing
- Go-To-Market Strategy Development
- Product Retention Optimization
- Email Marketing (Mailchimp, SendinBlue tools)
- Blogging (working with freelance bloggers and online magazines)
- Creation and management of PPC and Banner
advertising campaigns (Adwords, Bing AdNetwork)
- Social Media Marketing and creation of advertising campaigns (Facebook, Twitter, LinkedIn, Reddit)
- Team management (copywriter, designer, seo specialist, ppc manager, linkbuilder)
- Landing pages creation and management

Achievements:
- raised the website to the TOP 10 list of websites in
Google search (time tracker keyword - 18000 monthly searches)
- raised daily visit of new users from 0 to 4000 and product registrations from 0 to 150
- organized sponsorship of 3 events where we presented TMetric with a booth
- managed and collaborated with 4 specialists (copywriter, designer, 2 linkbuilders)
- lowered Bounce Rate from 70% to 37% on a website

Product Marketing Manager

from 07.2014 to 01.2016 (1 year 6 months)
Devart, Харків (Software Development)

Promotion of Devart ODBC product line and Delphi Data Access Components product line on a market.

Websites:
- https://www.devart.com/odbc/
- https://www.devart.com/ru/dac.html

Responsibilities:
- Seasonal PROMO campaigns development and management
- Marketing Automation and Analysis tools (AHrefs, Google Analytics, SimilarWeb, Hootsuite and more)
- SEO analysis of a company website. Internal and external optimizations
- Competitors analysis
- Events management and organization
- Content marketing (content plan creation and management, articles writing)
- Partnership marketing
- A/B testing
- Go-To-Market Strategy Development
- Product Retention Optimization
- Email Marketing (Mailchimp, SendinBlue tools)
- Blogging (working with freelance bloggers and online magazines)
- Creation and management of PPC and Banner
advertising campaigns (Adwords, Bing AdNetwork)
- Social Media Marketing and creation of advertising campaigns (Facebook, Twitter, LinkedIn, Google+)

Achievements:
- raised the website to the TOP 3 list of websites in
Google search ( odbc driver, sql server odbc, mysql odbc, postgre odbc keyword - 5000+ monthly searches)
- improved the following results: monthly traffic from 0 to 12241;
monthly downloads from 0 to 3446; Conversion rate = 28%
CPA =0,1$
- Created and implemented the referral program

SOCIAL MEDIA MARKETING MANAGER

from 02.2014 to 06.2014 (4 months)
Scorto, Харків (Software Development)

Responsibilities:
- Company software products promotion (Scoring systems for banks and credit unions)
- Social media marketing (Facebook, Tweeter, LinkedIn, Google+)
- Negotiations with foreign clients
- Development and support of company blog
- Creation and improvements of marketing campaigns
- Creation of brochures, software presentations, and
various documentation
- Competitors and keywords analysis

BUSINESS DEVELOPMENT MANAGER

from 11.2012 to 02.2014 (1 year 3 months)
QArea, Харків (Software Development)

Responsibilities:
- Research of potential resources for advertisement campaigns
- Take full ownership for investigating and resolving customer and client concerns
- Support and development company pages in social
media networks (Linked In, Google+, Twitter, Facebook) Lead generation
- Social media marketing
- Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff
- Copywriting
- Software testing and QA groups management


Education

Kharkiv university of Radioelectronics

Banking systems automation, Харків
Higher, from 09.2009 to 07.2012 (2 years 10 months)


Professional and other skills

  • Computer skills
    I have proficiency in the following marketing tools: Google Analitycs, SemRush, Ahrefs, SeRanking, Mailchimp, ActiveCampaign, BuzzSumo, Mention, Hotjar, HootSuite, HeapAnalitycs, Buffer, Google Ads, Facebook Ads, Reddit Ads, Canva and many more.
  • Content Marketing (6 years of experience)
    Advanced, I currently use it.
  • Social Media Marketing (6 years of experience)
    Advanced, I currently use it.
  • Branding (6 years of experience)
    Advanced, I currently use it.
  • Email Marketing (6 years of experience)
    Advanced, I currently use it.
  • Marketing Automation and Analysis (6 years of experience)
    Advanced, I currently use it.
  • Copywriting (6 years of experience)
    Above average, I currently use it.
  • Event management (3 years of experience)
    Advanced, 1 year ago .
  • Business correspondence (6 years of experience)
    Advanced, I currently use it.

Language proficiencies

  • English — above average
  • Ukrainian — fluent
  • Russian — fluent

Additional information

My CV in PDF with more information
https://drive.google.com/file/d/1xplhQDpV07FOnuhD0KT8eqcrg99w6K07/view?usp=sharing

Additional information about my work responsibilities and achievements I described in this document https://docs.google.com/document/d/1YHbFiAwwT1u1jxeujE88rYRfcI0Oz81nbJWkFKh_P14/edit?usp=sharing

My interests:
- Backpacking, hiking and mountaineering
- Historical, Self-development and Psychology literature
- Snowboarding and skiing
- Rafting and kayaking
- Cycling and running
- Photos of nature


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