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Address: Dubai, UAE
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May 2019 – Present Regional Marketing Manager (GCC)

Cinépolis Gulf, Dubai

*Responsible for the regional Marketing Communications for Cinépolis Gulf;
*Strategize & execute the launch of Mexico origin entertainment brand in GCC;
*Develop a holistic Marketing & PR with revenue focus through brand partnerships, offline & online communications;
*Setting up the company’s digital infrastructure (booking platform) in conjunction with the Head Office;
*Developed Annual e-commerce strategy for ticket sales & in-app communication;
*Responsible for liaising with movie production studios to launch movie premieres;
*Responsible for sourcing and leveraging commercial opportunities and brand partnerships with potential strategic partners, vendors, suppliers and agencies (Coca Cola, Landmark Group, HSBC, Mastercard, bwallet etc);
*Manage event planning and execution (media, cinema launches, movie premieres, etc);
*Assisting the commercial department with in-movie advertising, conceptualization and execution;
*Manage art direction for product packaging, F&B collateral, web, theatre screens and other visual communications for the company;
*Manage and implement digital (SEO, SEM, PPC, Facebook ads, Adwords) with third-party vendors;
*Analyze and develop reports to measure marketing KPIs while leveraging customer insight data to refine brand management and best practices via Google Analytics, conversion funnels and Vista;
*Planned & executed the Annual Marketing Strategy and Budgets for each location & its F&B outlets;
*Effectively manage content updates on the website and social media channels in line with the Cinepolis brand.

July 2018 – May 2019 F&B Marketing Manager | Pre-Opening

Grand Hyatt Abu Dhabi Hotel and Residences Emirates Pearl, Abu Dhabi

*Develop the marketing strategy in line with hotels' objectives in pre-opening phase;
*Create a brand identity and launch 6 F&B outlets;
*Overall responsibility for brand management and corporate identity;
*Analyse potential strategic partner relationships;
*Marketing budget management;
*Develop content in line with the PR strategy.

July 2017 – July 2018 Cluster Senior Marketing Executive

JA Resorts & Hotels, Dubai

*Plan and develop marketing campaigns and promotional strategies;
*Manage advertising agencies, and in-house creative team;
*Manage property’s social media accounts including community management;
*Develop industry specific content for online and offline communication;
*Build a strong positive brand image through various channels;
*Set and achieve goals in overall revenue growth;
*Handle the Annual Marketing Budget;
*Implement the Annual Integrated Marketing Plan to achieve Business Development objectives

Achievements:

*Re-launched 2 F&B outlets, with an increase of 32% of total F&B revenue in the first 2 months of operation;
*Successfully participated in the execution of the brand campaign through various online and offline channels, which increased social media channel growth and engagement;
*Created and managed campaigns, which increased direct bookings through brand.com by 45%;
*Increased social media following by 20%;
*Launched JA Fitness, JA30

April 2015 – July 2017 Marketing Executive | PR |Digital | Social Media

Intercontinental Dubai Marina, Dubai

*Manage social media channels and online reservation platforms;
*Develop content in line with the PR strategy, prepare press releases & conduct media interviews;
*Prepare monthly Media Coverage Reports;
*Manage and develop all web content for the site;
*Individually handle projects and advertising campaigns;
*Conduct negotiations and relationships with suppliers, media, creative agencies and maintain several targeted client data bases;
*Handle the Annual Budget, Marketing Plan and Regular Action Plans;
*Assist in developing marketing plans for the hotel, 9 F&B outlets and SPA;
*Hosting PR & Media events

Achievements:

*Increased brand awareness and social media engagement by 47%;
*Increased social media following by 76%;
*Implemented a viral campaign which drove 20% more foot traffic;
*Managed to cover all hotel reviews within 24 hours to achieve
“Green” in the IHG Brilliant Basics;
*Developed and implemented a “Rate Card” which reduced food cost for media reviews by 26%;
*Achieved flawless accuracy in Marketing Budget Forecast;
*Maintained free media coverage by establishing good relationships with the press and bloggers.