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Work experience

Internet Marketer

from 11.2014 to now (11 years 3 months)
Freelance, Киев (Marketing, advertising, and PR)

• Communication with existing clients.
• Preparation of commercial proposals for new clients.
• Analysis of competitors, features of a particular business, seasonality, target audience.
• Creating a marketing strategy to promote the project, depending on the niche of the
business and advertising sources.
• Development of graphic banners using the Canva tool, responsive banners using Google
Ads and smart banners in Yandex Direct.
• Setting up and maintaining advertising campaigns in Google Ads (search campaigns,
display network, shopping campaigns, dynamic search ads, remarketing (search, display, dynamic)), Yandex Direct (search campaigns, retargeting, YAN) and Bing Ads: control of effectiveness and involvement, conducting various experiments, optimization, etc.
• Setting up and manage advertising campaigns in social networks VKontakte, Facebook, Instagram.
• Advertising mobile applications in Google Ads and Apple Search App.
• Set up and maintain video ads on YouTube using Google Ads tools.
• Analysis of the effectiveness of advertising using Google Analytics, Yandex Metrics and
other analytics services (Serpstat, etc.).
• Set up a Google Merchant Center.
• Setting up an account, goals in Google Tag Manager. Connection via GTM of third-party
servers (pixel FB, Yandex Metrika, etc.).
• Implementation of e-mail newsletters using the SendPulse service.
• Writing technical specifications for the programmer to install the necessary codes on the
site, create feeds.
• Writing personalized reports for existing customers with an analysis of the dynamics of changes.
• Recommendations for optimizing landing pages in order to increase the effectiveness of advertising campaigns.

Contextual advertising specialist

from 01.2014 to 11.2014 (11 months)
Sourdough "VIVO", Киев (Продукты питания)

• Analysis of competitors, business features, seasonality, target audience.
• Creating a promotion strategy in search and display networks.
• Development of graphic banners using the Google Adwords editor.
• Setting up and manage advertising campaigns in Google Adwords and Yandex Direct:
monitoring indicators, various experiments, constant optimization.
• Analysis of the performance of advertising using Google Analytics and Yandex Metrics.
• Writing a report on the work done for the client.

Contextual advertising specialist

from 03.2012 to 12.2013 (1 year 10 months)
LLC “Prado digital marketing laboratory”, Киев (Marketing, advertising, and PR)

• Preparation of commercial proposals for new customers.
• Analysis of competitors, features of a particular business, seasonality, target audience.
• Writing technical specifications for designers (drawing banners) and programmers
(setting codes).
• Setting up and manage advertising campaigns in Google Adwords and Yandex Direct:
create a strategy, performance monitoring , various experiments, constant optimization;
on social networks VKontakte and Facebook too.
• Analysis of the performance of advertising using Google Analytics and Yandex Metrics.
• Writing a report on the work done for each client.

Education

National Technical University of Ukraine "KPI"

IASA, Social Informatics, Киев
Higher, from 2007 to 2014 (7 years)

Master

Knowledge and skills

• Уміння працювати в режимі багатозадачності
• Уміння аналізувати
• Google Ads
• Google Analytics
• Digital-маркетинг
• Facebook Ads Manager
• Неконфліктність
• Налаштування контекстної реклами
• Google Tag Manager
• Комунікабельність
• Лідогенерація
• Розробка маркетингової стратегії
• Доброзичливість

Language proficiencies

• English — average
• Ukrainian — fluent

Additional information

• Experienced user: MS Office, Google Ads, Google Ads Editor, Yandex Direct, Yandex Metric, Google Analytics, Google Merchant Center, Google Tag Manager, Canva, Direct Commander, Key Collector.
• Leading customers from CIS countries, Europe and the USA.
• Work with large amounts of data in various business areas.
• Ability to work with small and large advertising budgets (from $50 / month to $10,000).

Courses, trainings, certificates:
• Certified Google Adwords Specialist.
• Certified Analytics Specialist.
• Attending Google conferences.

Personal qualities:
Hardworking, attentive, stress-resistant, sociable, quickly perceive new information. Carefully and responsibly to work.