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Work experience

Head of education LDB division

from 12.2024 to 05.2025 (5 months)
L'Oréal Україна, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Organization of the training process for pharmacists in accordance with business priorities.
Creation of a training strategy for 3 brands - Vichy, La Roche-Posay, CeraVe with an O+O ecosystem.
Management and coordination of the Mystery Shopper project.
Controlling the level of recommendations of the company's brands, analyzing and processing research results, supplementing the training strategy based on the results.
Organization of training webinars, lectures, and large branded offline events for pharmacists.
Development and integration of training materials based on medical expertise.
Management, development and motivation of the team, integration and cooperation with other functions.
Project budgeting, participation in tender procurement.
Control over the work of contractors.

Head of Regional Marketing

from 05.2023 to 12.2024 (1 year 7 months)
Bmed, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Development and implementation of a marketing strategy aimed at lead generation and improving competitiveness across four brands:

iS Clinical, Circadia, Colorescience, Hydrafacial.

Planning and execution of marketing activities to attract new partners (digital channels, outdoor advertising, content marketing, special events, exhibitions).

Budgeting and allocation of marketing resources, ensuring cost-effectiveness and goal alignment.

Analytics of key performance indicators (KPIs) to measure marketing effectiveness.

Market analysis: studying competitive environment, market trends, competitor activities, and consumer behavior to identify new business opportunities.

Launch of new products, including the development of promotional strategies and market entry plans.

Coordination of targeted and contextual advertising processes, including interactions with contractors and implementation of email marketing campaigns.

Generation and testing of marketing hypotheses related to website optimization and promotional tactics.

Collaboration with the sales department to develop special offers and promotions.

Implementation of PR strategies to increase brand awareness and strengthen brand reputation.

Partnerships with influencers and bloggers, with a focus on analyzing the effectiveness of advertising integrations.

Preparation of presentations, commercial proposals, price lists, and other POS-materials to support sales and marketing activities.

Content creation: writing articles in collaboration with copywriters and developing a comprehensive content plan.

Team management: overseeing SMM specialists, TikTok experts, PR managers, digital managers, and designers.

Organization of marketing events and educational activities to engage clients and partners effectively.

Chief Marketing Officer

from 01.2021 to 01.2023 (2 years)
IKURA, Киев (Готельно-ресторанний бізнес)

Development of a marketing strategy and its implementation;
Management of a marketing team, distribution and control of tasks for specialists in SMM, SEO, advertising and design;
Development and launch of new areas of activity;
Preparation and launch of promotional activities and promotions in all brunches;
Analytics, sales control, adaptation of the strategy for increasing turnover;
Rebranding (positioning change, development of a new logo, corporate identity, packaging, brandbook);
Search for contractors for the development of a mobile application, control of development processes;
Generation of creative solutions, organization of photoshooting and video content, radio commercials;
Business scaling, business process optimization; Identification of "weak points" and their elimination; Generation of creative solutions.

Creative producer

from 08.2019 to 09.2020 (1 year 1 month)
KRISTI FILMS, Киев (movie production)

Organisation of the production process of films at the stages of pre-production, production, post-production;
Development of ideas and concepts for projects and creative strategies;
Submission and support of applications for international film festivals and competitive selections;
Creative group management, team selection and adaptation;
Setting and distribution of tasks for the creation of materials;
Preparation, updating and observance of project plans;
Integrated implementation of information partnerships.

Head of marketing and promotion department

from 12.2017 to 04.2019 (1 year 4 months)
ALASKA, Киев (Hotel and restaurant industry)

Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
Marketing activities with ROI focus.
Hired and trained the team of professionals ( smm manager, advertisement manager, designer).
Directed development of interactive,direct marketing, media, creative, online and PR strategies.
Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
Design branding, positioning and pricing strategies.
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Overseeing and developing marketing campaigns.
Managing campaigns on social media.
Trade show and live event marketing and management.
Support day-to-day operations including marketing campaigns and promotions.
Analyse and evaluate the effectiveness of sales, methods, costs, and results.
Promote positive relations with guests, partners, vendors, and distributors.
Artist booking management.

Head of marketing

from 01.2016 to 11.2017 (1 year 10 months)
Star Media, Киев (movie production company)

Marketing department management (5 subordinates);
Development of a marketing strategy, preparation of a budget and marketing plan, distribution of promotion channels;
Writing and successful implementation of strategies (ART, Digital, PR); Development and implementation of creative concepts in the implementation of communication strategies;
Management of advertising materials production (video, OOH, indoor, digital);
Planning and organization of events with the participation of various groups of stakeholders (media, representatives of government authorities and European organizations, bloggers);
Information space monitoring, development of anti-crisis response algorithms;
Planning and implementation of online projects and campaigns using digital marketing tools;
Monitoring and analysis of the effectiveness of advertising and communication campaigns, preparation of analytical reports.

Sales and marketing manager

from 06.2015 to 12.2015 (6 months)
MMP Project, Киев (Telecommunications and networking)

Organizing trade fairs, conferences, away days, product launches;
Participating in the organization and conducting of activities;
Liaising with clients at a high level;
Overseeing procurement of catering, audiovisual, security & rental needs;
Facilitating promotion of the company's brands and its individual projects in social media;
Writing articles, press releases, posting information in online resources and printed media;
Ordering printed materials and souvenirs, control of its presence;
Holding tenders for suppliers, working with contractors, monitoring payments.
Developing action plans and monitoring their implementation;
Launching advertising campaigns, controlling the results;
Monitoring competitors' activity, preparing reports and making marketing plan adjustments;
Preparing briefs for contractors: event agencies, programmers, designers etc.;
Developing layouts with designer;
Conducting a comprehensive re-branding of the company: mission, vision, logo, etc.;
Participating in the development of a marketing plan (monthly, quarterly, annual).

Associated producer

from 11.2011 to 01.2015 (3 years 2 months)
Star Media, Киев (Movie production company)

Developing and preparing working budgets;
Preparing daily and monthly reports of the assessment of the departments;
Coordinating and collaborating with department heads in achieving goals and objectives;
Interacting with employees relating to their problems at work and their assessment;
Preparing financial accounting statements;
Working with internal and external partner teams to define and align on clear requirements and deliverables;
Monitoring expenses; supervising charge of all bookkeeping aspects;
Implementing productivity tools for the studio such as document, task and bug management;
Working with internal and external partner teams to define and align on clear requirements and deliverables;
Maintains relationships with technical staff, production support staff and audio engineers;
Ability to maintain working relationships with public relations and the other sources of media;
Copywriting.

Education

The University of banking of the National Bank of Ukraine

Accounting and audit in the bank, Киев
Higher, from 2004 to 2009 (4 years 10 months)

Additional education and certificates

European Business Competence* Licence by Business Objectives and Management Ratios, Accounting, Costing and Pricing, Law

2015

European Business Competence* Licence by Marketing, Business Planning, level B

2017

School of business competence "ProfiT": the management of advertising and public

2014

DAN.IT Fullstack digital marketing

2021

Language proficiencies

English — advanced

Additional information

I have more than 10 years of marketing experience in different fields: marketing research, FMCG, brand consulting, startups and movie production, etc. Expert in both conventional and "unconventional" marketing, from classic OOH campaigns to performance marketing & growth hacking. Created brands, brand strategies, and marketing campaigns for global FMCG companies, and startups. Worked as a self-sufficient consultant and in teams. I am experienced at both building and managing departments of up to 10 employees.I am strong in creating strategies, global business vision and finding best tactical out-of-the-box solutions and creative leaps; planning and analyzing; understanding customers and anticipating competitors. Vision & Planning, Research, and Analytics, marketing strategy, product strategy, brand strategy, brand building, communication strategy, digital strategy, digital marketing, email marketing, content marketing, SMM, SEO, Storytelling & Story making, digital transformation, budgeting, project management, product management, team management, Product research, Growth Hacking.Main responsibilities: - Development and implementation of a marketing strategy - Design, planning and execution of effective marketing campaigns - Development and providing the oversight of marketing budgets - Identification, support and implementation of the key marketing technology initiatives - Setting short and long-term goals, metrics and tasks for internal marketing teams, communicating and working with other departments to accomplish the aims - Close cooperation with Product Owners for products' development and improvement - Implementation of the marketing analytics system - Analysis of key figures of the sales funnels and their optimizing - Making considered decisions based on data and reports - The market and competitors’ analysis in order to identify growth opportunities, problem areas, demand, potential customers' behavior - Search and testing of new marketing channels - Search, hiring, implementation to the project and control of outsourcing specialists to achieve marketing goals.