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Work experience

Deputy Director for Sales of Gas and Electricity/digital marketing

from 10.2020 to now (4 years 10 months)
ТОВ «Енерджі Трейд Груп» (ETG.UA), Київ (Енергетика)

1. Organization and launch of natural gas sales (B2C)
Development and implementation of business processes for the B2C direction
Organization and management of sales processes
Implementation of service solutions for customers
Setting up operational activities
Organization of the contact center (service, sales, accounts receivable)
Control of accounts receivable and its management mechanisms

2. Marketing and customer acquisition (B2C)
Market analysis, budgeting and development of customer acquisition activities
Implementation of marketing activities and campaigns
Collaboration with marketing agencies to develop and implement strategies
Project promotion through Google, Facebook, YouTube, offline channels
Launch and optimization of advertising through Google Ads, Facebook Ads (B2C/B2B)
Interaction with national television channels (1+1) for promotion

3. Partner and agency network
Development and implementation of the agency and partner network project
Budgeting, development of a motivational system and performance monitoring
Attracting partners (Nova Poshta, Ukrposhta, banks, payment services, mobile operators, etc.)
Development of the partner network, support of sales through partners
Implementation of promotions and incentive programs for partners
Analyzing partner performance and adjusting the strategy

4. Implementation of IT solutions and digital transformation
Needs analysis and development of technical specifications for IT services
Project management of CRM, mobile application, website, personal account implementation
Synchronization of IT services within the framework of partnership programs
Implementation of the Dynamics CRM system for B2C (logic, business processes, technical specifications, testing)
Automation of business processes and implementation of artificial intelligence in marketing

5. Contact center and service support
Organization of a contact center for customer service
Implementation of key performance indicators (KPIs)
Control of processing of requests, sales, receivables

6. Procurement of natural gas and B2B products
Negotiating and signing contracts for the purchase of natural gas
Development of sales and marketing models for new B2B products

HR and Organizational Development Director (project work)

from 06.2017 to 10.2020 (3 years 4 months)
UBG Corporation, PJSC Bank Credit Dnepr, LLC Montpasier, Logistics, IT, Сall Center, Київ (Послуги для населення та бізнесу)

Development and implementation of mission, strategic vision, company values
Description and optimization of business processes, their automation
Formation of the organizational structure of the company
Organization of a system for the selection and adaptation of personnel, including TOP managers
Consulting and coaching TOP on staff issues, organizational structure
Budgeting in the company in all areas of activity and monitoring the implementation of the company's budget
Workflow structuring
Development of KPIs for all categories of employees and a motivation system for the sales department
Organization and holding strategic sessions
Methodology and training for employees

Head of Personnel Training Department

from 02.2015 to 05.2017 (2 years 3 months)
National Bank of Ukraine, Київ (Government organizations)

Developing internal and external training projects
Streamlining staff training and development process
Making, controlling and coordinating of the NBU's external training budget
Selecting, training and developing trainers' team
Developing e-learning system due to the NBU's needs
Managing Training Center of the NBU
Organizing conferences with Ukrainian and foreign banks

Head of Personnel Training and Development Department

from 09.2006 to 10.2014 (8 years 1 month)
Easy Credit LLC, PJSC Russian Standard Bank, PJSC VAB Bank, PJSC Bank Nadra, Київ (Finance, banking, and insurance)

Analysis, design and implementation of a training system for Bank employees in all areas
Preparation, control, correction and coordination of the external training budget for Bank employees
Implementation of the E-learning WebTutor system
Selection, training and development of staff of department trainers
Development and implementation of the KPI system and coaching staff motivation
Coordination and control of all types of training for bank employees
Implementing Service Standards
Planning, organization and coordination of the unit with the number of employees from 5 to 50 people
Conducting trainings, sessions, coaching managers

Education

Banking University

Faculty of Economics, Київ
Higher, from 2015 to 2018 (2 years 8 months)

Dnepropetrovsk National Mining University

Mine construction, Дніпро
Higher, from 1994 to 1999 (4 years 8 months)

Additional education and certificates

Negotiation school, module program (4 modules), European Business Association, trainer - N. Baykalova,

2017

HR Management at the Central Bank (internship, Republic of Belarus)

2016

Situational management,

2016

Professional course in HR management, module program

2016

Art of conducting business training

2015

IPS The art of communication, training

2015

IPS The art of presentation and public speaking, training

2015

Improvisation and acting during public speaking (modular program, Black Square studio)

2016

Facilitation and strategic planning (modular program)

2016

Internal training of the National Bank of Ukraine,

2017

"Systematic approach to business training" - certification program, modular course

2010

“Training of transformational trainers” (8 days) - certification program, International Erickson University, Ukraine

2011

KMBS, Strategic Marketing course, O. Maltseva

2024

Knowledge and skills

• 1С
• CRM
• Управление персоналом
• Управління персоналом
• Подбор персонала
• Бюджетирование
• Обучение персонала
• Навчання персоналу
• Personnel management
• Управление командой
• Коучинг
• Оценка персонала
• Conducting trainings
• Оцінка персоналу
• Coaching
• Проведение стратегических сессий
• Фасилитация
• Методология обучение
• Построение системы обучения с "0"
• Внедрение дистанционного обучения (e-learning)
• Personel assessment
• Conducting strategic sessions
• Facilitation
• Team building
• Staff recruitment and adaptation
• Corporate culture and employer brand
• Управлінські навички
• MS Excel
• Ведення CRM
• Управління ІТ-проєктами
• Trello
• Уміння аналізувати
• Чесність

Language proficiencies

English — above average

Additional information

Project and Business Process Management
Audit, modeling, optimization, and automation of business processes
Full-cycle project management from concept to implementation
Launching projects from scratch (strategy development, business planning, resource allocation)
Implementation of innovations and digital solutions in business processes
Crisis management and change management
Risk management and decision-making under uncertainty

Financial Management
Budget development and execution
Financial planning and control
Profitability analysis of projects and business units
Cost optimization and efficiency improvement

Digital Technologies & IT Solutions
Implementation and optimization of CRM systems
Integration of artificial intelligence into business processes
Development of technical requirements and IT project managementImplementation of digital marketing (Google/Meta Ads)
Synchronization of IT services with partner systems
Deployment of mobile applications, websites, and customer portals

Sales Management
Organization of sales departments (retail, e-commerce)
Launch and management of contact centers in various formats
Development of agency and partner networks
Design of motivation programs and promotional campaigns for partners
Sales channel performance analysis

Marketing
Development and execution of marketing strategies
Management of digital and trade marketing
Market and competitive analysis
Creation of loyalty programs and customer retention strategies

Human Resource Management
Establishing an HR department from scratch
Development of job profiles and job descriptions
Recruitment, onboarding, and personnel development
Employee performance evaluation
Implementation of corporate culture and values
Organization of internal communications

Communication Skills
Negotiations at various levels
Public speaking and presentations
Conducting training programs and strategic sessions
Engagement with key partners and stakeholders
Facilitation of working groups for top management

Leadership Qualities
Managing teams from 5 to 50+ employees
Strategic thinking and vision
Ability to work in a multitasking environment
Results-driven approach