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Work experience

CHIEF MARKETING OFFICER (CMO)

from 05.2024 to now (1 year 3 months)
SVJ Beauty Equipment, Дніпро (Хімічна промисловість, фармацевтика)

1) Development and implementation of the company's b2b marketing strategy sell in and sell out for all channelstraffic to attract new customers (b2b and b2c).
2) Planning, allocation and control of expenses to ensure efficient use of resources.
3) Working with outsourced teams - briefing and implementing company strategies, monitoring the implementation oftasks and indicators
4) Building end-to-end analytics logic from scratch for a b2b company and implementing it with contractors in PowerBI.
5) Monitoring market trends, competitors, and changes in consumer behavior to identify newopportunities.
6) Working with 42 markets and launching the company's products there, building a launch strategy in accordance with theto the specifics of each country. Successful experience in entering new markets, scaling channelsbringing new customers, working with customer return and pricing.
7) Development and holding of events in Ukraine and abroad, participation in international exhibitions toto attract new b2b clients and strengthen the brand.
8) Working with Ukrainian and foreign influencers, developing a strategy for working with them in accordance with the specifics of working with each country
9) Involvement of all digital channels - development of SEO, PPC, Social Media, Email strategies and their activeimplementation of them.
10) Collecting requests to improve the company's core product and product hypotheses.
11) Management and development of the marketing company (18 specialists). Team training, team building, team formationand search for specialists.
12) Creation, motivation and development of marketing teams.
13) Development of promotions and other mechanisms of interaction with b2b partners for retention and increase of LTV
14) Development of cjm on the website and identification of business growth points
15) Maintaining all reports with key indicators that can be used to clearly track the effectiveness ofof each marketing channelTranslated with

Director digital marketer

from 06.2022 to 01.2024 (1 year 7 months)
Gerchik Trading Ecosystem, Київ (IT)

- Marketing team management
- Scrum system work
- Attracting new people to the base for activities / Traffic and lead generation management.
- Work and control over the tasks of outsourced teams
- Planning and managing advertising budgets
- Control of the generation of applications, pricing of applications and
increasing their validity
- Building the logic of generating end-to-end analytics, setting technical
specifications, testing
- Formation of a digital promotion strategy for Edtech products/SaaS
products
- Launch of the product on the markets of America and Europe
- Formation of sales funnels for activities in the context of each product and channel.
- Formation and maintenance of marketing unit-economy. Determining the marginal cost of a lead and the marginal cost of a client (sale) based on the margin and cost of the product. Work towards reducing the marginal cost of a lead/client
- Maintaining all reports with key indicators, by which you can clearly track the effectiveness of each marketing channel
- SEO optimization and promotion through search engines - control over the tasks of the outsourcing team
- Accomplishment of any tactical marketing tasks
- Building an SMM strategy as part of an overall marketing strategy
- Building an PR strategy as part of an overall marketing strategy
- Development and implementation of marketing sales funnels
- Interaction with IT department
- Creation of analytics for each released landing in the context of each
product - Google analytics, Api Conversation, macro and micro conversions, their correct development

Digital online marketologist

from 12.2021 to 05.2022 (5 months)
Top Trading Line/ Wise trading Group, (FMCG), Vilnius (Food industry)

- Experience in creating a marketing strategy and visualizing it in MindMap;
- E-commerce marketing;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets.
- Advertising budget planning;
- A/B testing of advertising campaigns;
- B2b lead generations;
- Facebook ADS;
- LinkedIN ADS;
- GTM;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- End-to-end analytics

DIGITAL MARKETING MANAGER

from 11.2020 to 02.2022 (1 year 3 months)
Interlogistic LLC, Kharkiv, Харків (Wholesale, distribution, imports, and exports)

- Experience in creating a marketing strategy and visualizing it in MindMap;
- B2B/B2C marketing;
- Lead Generation all sources;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets. Advertising budget planning;
- A/B testing of advertising campaigns;
- B2B/B2C lead generations;
- Facebook ADS;
- Positioning of goods/services in the VBBP market;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Development of a quiz;
- Statement of technical specifications for the design department;
- End-to-end analytics

MARKETING TEAM LEAD

from 11.2020 to 11.2021 (1 year)
Digital Agency Kofelatte Studio, Харків (Marketing, advertising, and PR)

- Management of the marketing department;
- Experience in creating a marketing strategy and visualizing it in MindMap;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Building a promotion strategy for Facebook/Instagram/Google/LinkedIn;
- B2B/B2C marketing;
- Lead generations;
- Working with Pixel Facebook, working with standard events, working with specially configured conversions;
- CPC/ROI/ROAS/LTV/CPL/CPA
- Brand portfolio analysis,
- SWOT\TOWS;
- Analysis of target audience;
- Segmentation of the target audience;
- Analysis of competitors;
- Creation of VRIN\VRIO models;
- Positioning of goods/services in the VBBP market;
- Effective Facebook/Instagram/LinkedIn targeting;
- Development of a quiz;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design departme

ONLINE MARKETOLOGIST

from 11.2019 to 09.2020 (10 months)
MEDINI, Харьков (Wholesale, distribution, imports, and exports)

- Automation of business processes;
- Management of the SMM department;
- E-commerce marketing;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Lead generation;
- Competitor analysis;
- Target audience analysis;

SENIOR ADS Facebook/ PM

from 02.2018 to 10.2019 (1 year 8 months)
Kharkiv Plant Polymerkontainer (HZPK), Харьков (Wholesale, distribution, imports, and exports)

- Marketing strategy development;
- Brand portfolio analysis,
- SWOT\TOWS;
- Positioning of goods/services in the VBBP market;
- Competitor analysis;
- Target audience analysis;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- B2B lead generations;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Drawing up monthly reports in the dashboard;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design department;
- Development and launch of a corporate website, collaboration with developers and site testing;
- Producing and organizing photo/video shoots

Education

Харьковский Университет Питания и Торговли

Экономический факультет, международная экономика, Харків
Higher, from 2005 to 2010 (4 years 9 months)

Additional education and certificates

Школа SMM Дамира Халилова

2019-2020

LABA курс: Стратегический маркетинг

январь 2021 - апрель 2021

IMBA курс: Director Digital Online Marketolog

ноя 2021-фев 2022

Facilitation Time

2 місяці
Certificate

Knowledge and skills

• Работа с ADS Manager Facebook
• Реклама в LinkedIN
• Работа с Google Analytics
• Работа с Bitrix 24
• Работа с Mind Maps
• DataStudio
• B2B Marketologist
• Marketing Strategy Development
• Full-stack marketologist
• A/B testing
• Управління командою
• Користувач ChatGPT
• Стресостійкість
• Retention marketing
• Розробка маркетингової стратегії
• Омніканальна стратегія

Language proficiencies

• English — average
• Ukrainian — fluent
• Russian — fluent

Additional information

Soft skills:
Communicative
Problem-solving
Strategic thinking
Focus on results
Teamwork skills
Leadership
Good time-management