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Work experience

Digital Manager

from 12.2023 to now (1 year 8 months)
NDA Company - Middle East and Asia market, Дистанційно (Освіта, наука)

Digital Marketing Manager

from 01.2022 to 08.2023 (1 year 7 months)
Software Company – US and Canadian market, Дистанційно (IT)

*On-page/off-page SEO strategy in US & Canadian markets with a successful track record:
a) Case 1: impressions +580%, main keywords received rankings on the 1st Google page
b) Case 2: clicks +200%, impressions +240%
- conducted the SEO audit, technical optimization, and A/B tests
- improvement of link building strategy and website structure
- conducted keywords analysis and deep competitors strategy research
- website re-design
- Google Analytics goals settings and monitoring
*Implementation of marketing strategy:
- market analysis, evaluation, and monitoring of competitors
- identified value proposition and key messages to differentiate from competitors
- formation of a pricing strategy
- rebranding campaign through all communication channels
- content plan for all SMM channels (FB, IG, TW, LI, YT, TT)
- monitoring, analyzing, review the effectiveness of advert campaigns (Google Ads, YT Ads)
- marketing branding materials preparation (videos, brochures, billboards, exhibition
materials, etc.)
- email marketing

Digital Marketing Manager

from 05.2021 to 01.2022 (8 months)
Audit & Assurance Company (In-house consulting), Київ (Консалтинг, бухгалтерія, аудит)

*Development and execution of on-page & off-page SEO strategy:
- conducted keywords analysis and deep competitors strategy research
- optimization of content plan
- improvement of link building strategy and website structure
- conducted the SEO audit, technical optimization, A/B tests
- experience with middle and big size web sites from diverse industries
- experience with projects for Western markets

*Preparation of regular reports:
- SEO KPIs analysis: rankings, traffic, clicks, conversions etc.
- monitoring of advert campaigns effectiveness from different channels (programmatic ads,social, referral, email etc.)

Business Intelligence Manager

from 03.2016 to 08.2020 (4 years 5 months)
UKRSIBBANK BNP PARIBAS Group, Киев (Finance, banking, and insurance)

*Online communication channels:
- online banking: conducted customer research to identify opportunities for improvements
- mobile application testing during Startup Accelerator program: provided actionable insights
for its optimization
- adverts campaign performance analysis in different media channels incl. social media
- key market trends, changing customer preferences monitoring
*Offline communication channels:
- merchandising standards in branches: analysis of advertising materials placing in branches
zones, gave recommendations for increase of their effectiveness based on research results
*Customer behavior:
- developed customer portraits and customer journey maps based on their needs
- analysis of different customer segments and industries
*Competitor’s benchmark:
- financial balances analysis
- comparison of products/services/prices propositions and made recommendations to optimize performance

Market Research Manager

from 08.2014 to 10.2015 (1 year 2 months)
Sanofi - Aventis, Киев (Медицина, охорона здоров'я, аптеки)

*Strategy development for OTC, Rx, Gx brands: provided recommendations and followed up their implementation for effective:
- New brands launch
- New TV adverts creation
- Communication messages/materials/channels usage
- Identification of brand potential in other category segments/sales channels
- Segmentation among doctors/patients
- Sales Force improvement vs Competitors
*Marketing Excellence:
- organized the training with external foreign agency on global Sanofi Marketing Guidelines for strategic and tactical Marketing planning
- consulted on Strategy Brand Customer Planning process
- organized the Market Research training
- developed the Special Program to encourage innovations and motivate best performers
- developed the new format of Rx Cycle meetings in order to find improvement areas for brand sales growth in regions together with Sales Force
- organized the Close Loop Marketing (CLM) launch in business units (training with external foreign agency, negotiations with suppliers)
*Budget management:
- planned, controlled rational allocation of market research budget between the projects in different business units, conducted negotiations with agencies.

Marketing Research Manager

from 10.2010 to 08.2013 (2 years 10 months)
METRO Cash & Carry Ukraine, Киев (Retail)

*Strategy Planning of Metro C&C Ukraine for different customer groups (HoReCa, Traders, Offices, Private Customers):
- analyzed market development vs. Metro C&C, main competitor’s moves, trends, customer needs, most promising market segments for mid-, long-term
*Brand Positioning, Pricing Image Tracking:
- made analysis of Metro C&C performance vs. competitors split by different customer groups, product categories;
- proposed the actions and followed up the implementation with the Board of Directors in order to build up a positive image among customers
*Category Management Project:
- provided recommendations for optimization on the category/different customer groups levels based on the market analysis (GfK, Nielsen etc.) vs. internal sales data, customer insights to build efficient assortment and pricing policy
*New projects launches:
- tested and proposed optimization measures for new loyalty program, new advertising campaign, convenience store franchise ’’Chedryi Koshyk/Щедрий кошик’’, program ’’Metro for offices’’ etc.
*Effectiveness of existing activities:
- proposed areas of improvements based on customer feedback, analysis of internal sales data (new layout of biweekly Metro Post leaflet, weekend promotions advert channel usage, digital channels (sms, emails, webpage layout), outdoor (billboards, TV), declining customers etc.)
*Annual market research budget:
- planned, managed the implementation, conducted negotiations with the agencies, tenders

Education

Ivan Franko National University

Finance, Lviv
Higher, from 2000 to 2005 (4 years 9 months)

Additional education and certificates

Admixer Academy, Programmatic Buying Practical Course

2020

Computer Academy STEP, Internet Marketing, Diploma Degree

2017

Language proficiencies

• German — fluent
• English — fluent