Contact information

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Work experience

Product owner / Project manager

from 04.2021 to now (4 years 11 months)
Mates Marketing (USA) - IT, Київ (IT)

Communication with a customer, clarification on the tasks, requirements definition
Project estimation and planning
Creation of the project plan and definition of the team composition
Formation of the backlog. Jira management
Project activities control, time tracking, status reporting
Coordination of the project team
Project Risk Management
Scrum/Kanban facilitation
Milestone review and sign-off
Successful implementation and delivery of the projects within schedule and budget
Solving problems and analysing the root causes, taking corrective and preventive measures
Release of the developed functionality and demo to the customer
Improving project life cycle through retrospectives and lessons learned Team resourcing

Achievements: Website fruitfulcode.com was complete redesigned. www.gaiia.foundation has been developed from scratch to the latest version. The design for the new site has been developed from scratch. Designed and developed by MVP startup digital agency web site.

Product manager

from 11.2012 to 03.2021 (8 years 5 months)
Slon Travel Co.LTD, Phuket (Retail)

Product management:
Performing research to determine customer needs
Product analytics
Business analytics
Competitors and market analytics
Customer development
Pricing and product life-cycle forecasting
Strategy sessions, planing (OKR)
Product vision and roadmap
Proposing and testing hypotheses. A/B testing
Formation of a backlog, setting tasks in Jira
Product development
Scrum/Kanban facilitation
New products research

Marketing & Sales management:
Development and implementation of go-to market strategy
PPС – Facebook Ads, Google Ads and Yandex
Social Media Marketing
SEO – both onsite and offsite including link management
Crowd marketing
Landing pages creation and optimization through extensive A/B testing
Remarketing through Google Ads (GDN network) and Facebook Ads
Promoting digital products through various marketplaces
Competition research
Buyer persona creation
Ensuring KPIs are within planned budgets (DAU, CAC, LTV, KPI, ROI, ROMI, CTR, CR, ARPU)

Project management:
Team coordination (designer and developer)
Formation of a backlog, setting tasks in Jira
Project activities control, time tracking, status reporting
Daily stand-ups
Receiving and checking the work done
Release of site versions
Improve project life cycle through retrospectives and lessons learned

Achievements: Steady growth of the company’s income at 35% per year for the last 6 years. The leading positions in Google on the keyword are top 1 for 156 key requests, top 2 for 38 key requests and top 3 for 47 key requests. Top 3 websites on the market.

Hade of Sales

from 10.2010 to 11.2012 (2 years 2 months)
Sayama Travel Co. LTD, Phuket (Tourism)

Sales managers control (reports, cash register) Sales growth
Creating sales funnel
Create sales scripts
KPI control
Pricing
Establishment of a sales promotion programme

Education

Zaporizhzhya Institute of Economics and Information Technology

Finance, Zaporizhzhya
Unfinished higher, from 2009 to 2010 (1 year)

Zaporizhzhya National Technical University

International Tourism, Запоріжжя
Higher, from 2004 to 2009 (5 years)

Honours degree
Honorary graduate of the university

Additional information

Key skills: Product Management, Digital Marketing, Business Analysis, Product Development, Product Marketing, Project Management, Business Development, E-commerce, Team Management, Customer Development, Sales, Team Leadership, Product Roadmap, Market Research, Data Analysis, SEO, SMM, PPC, A/B Testing, Hypothesis Testing, Strategic Planning, UI, UX, Agile, User Stories, Emotional intelligence, Use Cases, CRM, Communication

Skills Tools: Jira, Trello, Slack, Figma, Miro, Google Analytics, Google Ads, Google Business, AllPositions, Facebook Ads, Yandex Metrika, Yandex Direct, Google Drive, Serpstat, Rush- Analytics, AMO CRM, Zoho CRM, Yandex Wordstat, Jivosite, PromoPult, Mssg Me, Tilda, Mixpanel, HotJar, Facebook Ads, SemRush, Alexa, Skype, Dropbox

Languages: Ukraine - С2, Russian - С2, English - В2, Turkish - А2, Thai - А1, German - А1