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Work experience

Team Lead of Media buyer

from 11.2023 to 06.2024 (8 months)
1% Agency, Дистанційно (Маркетинг, реклама, PR)

management of 25-50 projects
- search, testing and scaling of working connections and new sources;
- performance analysis to increase ROI and profit;-
- control of the implementation of the CRI;
- management of a team of 5-10 workers + PM+ assistants (adaptation) to increase its effectiveness;
- writing strategies, media plans, unit economics reporting, etc
- training for the team, master classes, design of the knowledge base

Head of Media Byuer

from 06.2022 to now (3 years 10 months)
GC, Дистанційно (Маркетинг, реклама, PR)

Facebook Search, Team Lead
- Work experience of 2 years or more with Facebook Search
- Experience of managing a team of 5 people;
- Ability to work with budgets from $20.000/day;
- Up-to-date knowledge of account settings and payment services;
- Skills of working with various analytical systems and trackers (Keitaro, Binom);
- Working skills with Notion/Trello.
- Setting team goals and tasks for team members;
- Team coordination to achieve advertising goals;
- Control over the implementation and compliance with the goals of the team and CRI;
- Tracking the latest trends in media and advertising to improve efficiency;
- Launch, control, optimization and scaling of advertising campaigns;
- Analysis of the effectiveness of advertising campaigns based on key metrics;
- Development of advertising creatives;
- Generation of funnels;
- Search and implementation of new approaches;
- Work with creatives;
- Organization and coordination of team work;
- Forming reports on the work of the department.

Media Byuer

from 02.2020 to 06.2022 (2 years 5 months)
Becomerz, Харьков (Роздрібна торгівля)

I work on the Shopify platform, I use many applications for work efficiency
Manage budget allocation and bidding parameters to achieve the most effective results;
Maintaining daily reports.
I test new ideas based on the information obtained during campaign management.;
Work with large volumes of campaigns, large budgets, managing several projects in different countries, complex targeting strategy, and driving results.
Creating and managing paid search campaigns FB ads
Responsible for AOV, Net Profit, content on the site

Education

НТУ «ХПИ»

ИТ, Харьков
Higher, from 2014 to 2019 (5 years)

Additional education and certificates

Ukrainan IT Shcool

2019, 3 месяца

Targetorium, Media Buyer Pro

2020, 3 месяца

eCommerce Scaling Secrets

Present

Knowledge and skills

• Управління командою Facebook Ads / TikTok Ads CPA
• CPL
• RevSha
• Facebook Ads Manager
• TikTok Ads
• CPA
• Аналітика KPI (CR
• EPC
• ROI)
• Voluum
• Keitaro
• RedTrack E-commerce
• Sweepstakes SOP
• E-commerce
• Оптимізація процесів
• Управління командою
• Уміння аналізувати
• Планування продажу
• Управлінські навички
• Стратегічне планування
• Впровадження системи KPI
• Побудова відділу продажу
• Ведення переговорів
• MS Excel
• Управління персоналом

Language proficiencies

• Ukrainian — fluent
• English — average

Additional information

Team Lead з 5-річним досвідом у performance. Керувала командою з 10–15 медіабаєрів, повний цикл роботи з трафіком у вертикалях iGaming, Gambling, Sweepstakes, e-commerce, Search. Працювала з гео Tier-1/2/3: US, CA, EU, LATAM, Asia.
Запуск і масштабування кампаній у Facebook Ads, TikTok Ads, робота з anti-detect браузерами (AdsPower, GoLogin), проксі, трекерами (Keitaro, Binom, ClickFlare, самописні) PowerBI
Навчала новачків із нуля, створювала внутрішні гайди та структуру KPI для команди.
до $500 000/міс при стабільному OAS 70 %+.підвищила конверсію з реєстрації у депозит на 25 %.