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Work experience

Social Media Strategist


from 10.2022 to 08.2024 (1 year 10 months)
Data Agency | 2022–2024, Київ (Маркетинг, реклама, PR)

Increased engagement by 30% by creating compelling multimedia content and leveraging audience insights.
Designed and executed cross-platform campaigns tailored to target demographics.
Analyzed performance metrics to refine strategies and deliver measurable business outcomes.

Communication Specialist | Media Strategist | Brand Manager

from 10.2021 to now (3 years 10 months)
Outsorce, Київ (Маркетинг, реклама, PR)

ABOUT ME
Dynamic and results-oriented communication professional with over three years of experience in public relations, brand management, and media strategy. Skilled in using innovative technologies, including AI tools, to deliver data-driven solutions and execute impactful campaigns. Known for developing compelling narratives, building strong brand identities, and driving audience engagement across digital platforms.

Passionate about combining storytelling, cutting-edge technology, and cultural trends to create meaningful connections between brands and their audiences.

CORE COMPETENCIES

Public Relations & Brand Strategy: Strategic PR campaign planning, media relations, crisis communication.
Media Strategy: Audience targeting, integrated marketing plans, multi-platform advertising.
AI-Enhanced Tools: Expertise in AI-powered content creation, trend analysis, process automation, and workflow optimization.
Digital Marketing & Social Media: Content curation, influencer partnerships, social media analytics, and engagement.
Creative Storytelling: Visual and written content development, narrative crafting for brands.
Project Leadership: End-to-end campaign management, team collaboration, and cross-functional coordination.

Key Skills:

Developed and executed social media strategies across multiple platforms, including Instagram, LinkedIn, and Facebook.
Curated and created high-quality content, including photos, videos, and graphics, tailored to target audiences.
Engaged with followers, responded to inquiries, and leveraged current trends to boost engagement by 30%.
Creative Problem-Solving: Crafting engaging campaigns, interactive content, and solving customer issues.
Project Management: Planning, executing, and analyzing social media initiatives.

TECHNICAL SKILLS
Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest (basic).
AI Tools: ChatGPT, Merlin, and data visualization software.
Design Tools: Canva (basic).
Analytics Tools: Social media insights, Google Analytics, and marketing dashboards.
Office Software: Microsoft Office Suite, project management tools (Trello, Notion).

LANGUAGES
English: Fluent (C1)
Ukrainian: Fluent

Social Media Manager & Editor


from 05.2020 to now (5 years 3 months)
Freelance, Київ (ЗМІ, медіа)

Social Media Manager & Editor
Erotic Zine Hryshnytsia | 2021–2023

Developed a cohesive social media strategy that doubled audience engagement across platforms.
Curated and edited content, enhancing brand voice and thematic consistency.
Managed social media accounts across Facebook and Instagram, increasing follower interaction by 25%.
Recruited and managed a diverse creative team, fostering innovation and collaboration.
Led the PR strategy, significantly increasing brand visibility and engagement.

English translator

from 09.2017 to now (7 years 11 months)
Freelance, Вся Україна (ЗМІ, медіа)

Freelance Translator & Copywriter
2017 - 2024

Translated over 1,000 product descriptions from English to Ukrainian and Russian with a high level of accuracy.
Crafted high-converting copy for digital marketing materials, including product descriptions and meta tags.
Wrote and curated engaging social media posts for Facebook and Instagram, enhancing brand narratives.

Education

УКУ

Медиакоммуникации, Львів
Higher, from 2019 to 2021 (2 years)

На базі університетських проєктів навчилася розробляти комунікаційні стратегії для проєктів різних рівнів, окремо спеціалізуюся на розробці мерчендайзингу, від дизайну до його реалізації.

Львівський Національний Університет ім. Івана Франка

Перкладознавство, Львів
Higher, from 2015 to 2019 (4 years)

Fluent in English, Ukrainian and russian

Abacus College

Law and Social Sciences, Oxford, UK
Specialized secondary, from 2011 to 2012 (1 year)

Foundation Course

Knowledge and skills

• MS Office
• Internet User
• Canva
• Instagram
• Facebook
• MacOS
• Ability to analyze
• Контент-план
• Редагування текстів
• Multitasking
• Communication and interaction in the digital society
• Communicability
• Content management
• DaVinci Resolve
• Креативність
• Flexibility
• Критичне мислення
• Користувач Internet
• Google
• Тайм-менеджмент

Language proficiencies

• English — advanced
• Russian — fluent
• Ukrainian — fluent
• French — beginner

Additional information

Experienced and creative Communication and Social Media Manager with over three years of expertise in managing and developing high-profile social media strategies. Proven track record in driving engagement, growing brand presence, and fostering community interaction. Passionate about the intersection of modern technology, pop culture, and gaming, with fluency in English and a deep understanding of the digital landscape.