Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/7022086/

Work experience

Digital Marketing Speacialist

from 04.2020 to 01.2021 (9 months)
SafeSwiss, Київ (IT)

◦ Creating Wikipedia Page.
◦ Used social media such as Facebook, Instagram, LinkedIn and Twitter to increase website traffic.
◦ Created SWOT analysis to evaluate and determine next steps in building a more profitable business.
◦ Created web materials to be used in marketing campaigns.
◦ Conducted research and development on existing and emerging products to highlight benefits and attract retention.
◦ Tracked and optimised PPC campaigns to surpass KPIs.
◦ Utilised a detailed analysis of the market to develop new marketing strategies for Encrypted Email.
◦ Shared ideas and collaborated with team members through regular face-to-face and online interaction, enhancing customer experience.
◦ Researched and identified the best media channels for marketing specific products and services.
◦ Performed market analysis to determine market opportunities, trends and company threats.

Head Of Digital Marketing

from 12.2019 to 02.2021 (1 year 2 months)
Compass Investments Limited, Київ (Financial Products)

◦ Produced compelling, high-quality content for online marketing platforms, including Facebook, Twitter, Youtube, Instagram and LinkedIn, on daily basis.
◦ Implemented social media posting schedule, considering web traffic and customer engagement metrics for optimum results.
◦ Updated social media daily on the latest company news, updates, product releases and promotions.
◦ Also, developing advertising and marketing strategies across social media platforms. Leveraged media and graphic design expertise to develop engaging marketing and promotional materials, including banner and video presentation and advertisements to generate new sales revenues and grow customer base.
Produced marketing graphics that were attractive and high-quality by applying skills in Adobe Photoshop, Adobe After Effects, Canva, etc.
◦ Used illustration and graphic software, such as Canva, Adobe InDesign and Figma to edit and create designs.
◦ Produced videos for social media, advertising and informational purposes.
◦ Analysed social media campaign data and metrics, creating accurate and timely reports on findings.
◦ Executed optimal sales strategies to achieve commercial goals for European market.
◦ Managed budgets and payments of paid advertising campaigns, meticulously monitoring ad spend for maximum results.
◦ Developed scripted ad content to enhance marketing strategies.
◦ Wrote and edited creative and technical content across various mediums.
◦ Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
◦ Wrote professional business correspondence, set up spreadsheets and created presentations
◦ Used creative copywriting to develop engaging and compelling copy for marketing material and promotions.

Internet Marketing Manager

from 04.2018 to 03.2020 (1 year 11 months)
MediaWeWork, Київ (Financial Products)

◦ Created profitable marketing campaigns for products using social media strategies and analytics.
◦ Tracked and optimised PPC campaigns to surpass KPIs. Delivered first-class social media campaigns, increasing brand awareness and enhancing company reputation. Developed attractive and engaging print and digital ads.
◦ Managed budgets and payments of paid advertising campaigns, meticulously monitoring ad spend for maximum results.
◦ Played a crucial role in creating advertising copy, graphic designs, and all promotional materials in the company.
◦ Put together reports detailing campaign performance, customer engagement and engagement trends.
Search Engine Reputation Marketing. Expanded customer base by creating positive awareness of Trading ◦ Platform through competently answering questions on different thematic websites.
◦ Researched and analysed market trends, pricing schedules and competitor offerings daily.
◦ Conducted in-depth research into various websites similar to client's to determine best, highest performing keywords.
◦ Assisted in the development, creation and monitoring of marketing campaigns, reporting results to Senior Executive Officer daily.
◦ Maintained schedules, tracked expenses and managed communication between projects' affiliates and partners.
◦ Researched and identified the best traffic channels for marketing specific products and services.
◦ Created weekly and monthly reports and presentations.
◦ Aided board of directors during executive decision-making processes by generating Affiliate Reports to support direction for corrective actions and improvements.
◦ Created and maintained spreadsheets using advanced Excel functions and calculations to develop reports and lists.
◦ Worked within large databases, content management systems and online records to research and obtain reports' required information.

Sales Manager

from 03.2016 to 12.2017 (1 year 9 months)
Business Unicum, Київ (Financial Products)

◦ Attracted clients, negotiated contracts and closed deals through sales strategies and personable demeanour.
◦ Interfaced with customers, determined needs, provided recommendations and up-sold services.
Consulted with clients to assess and meet short- and long-term financial goals.
◦ Prepared and presented investment strategies to potential investors, tailoring services to fit needs.
◦ Provided potential clients detailed reviews of market conditions and forecasts.
◦ Maintained database of customer and sales information using CRM. Kept clients updated on the latest deals within their interest by sending targeted newsletters through company's CRM system.

Sales Manager

from 09.2015 to 03.2016 (6 months)
BrownBearSolutions, Київ (Financial Products)

◦ Trained in negotiations and time management. Prospected and cold-called customers to develop new sales leads.
◦ Counselled clients on financial matters and provide recommendations investment opportunities, products, and services based on client needs and asset availability.
◦ Used CRM systems and newsletter software to send targeted emails designed to increase sales.

Education

Киевский национальный торгово-экономический университет (КНТЭУ)

Bachelor's degree in Management Of Hospitality and Restaurant Business, Київ
Higher, from 2014 to 2018 (3 years 10 months)

Additional education and certificates

INFOPULSE-UNIVER

Quality-Assurance Courses; 3 months; 2018

HTML-ACADEMY

HTML and CSS. Professional website layout; 3 months; 2018

Knowledge and skills

• MS Office
• Adobe Photoshop
• Adobe Illustrator
• Google Analytics
• Google Ads
• Canva
• Facebook Ads Manager
• SMM
• SEO
• CRM
• Graphic editors
• Facebook
• Figma
• Adobe Premiere Pro
• Copywriting
• Ability to analyze
• Adobe After Effects
• Google
• Jira
• Photography
• Adobe
• Design
• Advertising
• Graphic design
• Content management
• Final Cut
• iMovie
• Movavi
• Audacity
• Ableton Live
• Adobe Creative Suite
• Motion
• Coding
• Cutting fabric
• Motion design
• UI
• UX
• Reporting and analysis
• Market and competitive analysis
• Graphic and Media Design
• Campaign development experience
• Advanced Microsoft Office knowledge.
• Market research expertise
• Data Visualisation
• CRM Knowledge
• SEO Knowledge

Language proficiencies

• English — above average
• Russian — fluent
• Ukrainian — advanced
• French — beginner
• German — beginner

References

Petruk Viktoria Sergiivna

Petruk Viktoria Sergiivna

Coach Manager, Mind-Mills / MediaWeWork

Additional information

I am a marketing specialist with three years of hands-on experience in two specific areas: financial services and information technology. I believe I have a thorough understanding of digital marketing, graphic and motion designs, and deep experience working with social media, creating relevant marketing, attracting new partners clients as well as developing various sales funnels.

A creative company, a squad of friendly and talented players, and subsequently endless opportunities for continuous growth myself as a good specialist additionally with acquisition of new skills, the development of existing ones, and the utilisation of my strengths sides are the key considerations forward my next job.

At work, I prefer to do tasks that require both creative thinking and productivity, but also I consider myself as strongly experienced specialist in analytical tasks, such as the preparation of reports and various statistics covering projects and campaigns. I am unafraid of a large volume of work.