Contact information

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Work experience

Marketing Manager/ Narrative Designer

from 04.2020 to 05.2021 (1 year 2 months)
WeAR Studio, Киев (AR/ VR Development)

As Marketing Manager:

Developed and implemented Brand Strategy:

Conducted research and analysis of the company's competitors.
Researched and created customer portraits
Created Brand idea, tone of voice, core values of the company
Developed content marketing strategy and content plan
Prepared, presented and developed Brand Strategy for the company's SEO and marketing team.
Controlled and conducted strategy implementation, specifically content strategy part.

Held Creative content management and production for all products, services and Social media content:

Surveilled website development, consulted on design and content
Conducted ideations: inside the company and outside with clients
Developed and presented creative concepts for clients
Content marketing: websites layout and copyright, scenarios for video WeAR Studio content, blog, cases, social media marketing Video production


As Narrative Designer:

UNICEF Mine Awareness VR

Designed a story architecture for immersive experience about the dangers of mines on Eastern Ukraine
Conducted interviews with leading UNICEF unexploded ordnance specialists and psychiatrists
Researched other countries experience with battling minefield problems
Wrote a script for an experience: tutorials, dialogues voiceovers, Ui elements.
Designed engagement mechanics for kids and their parents on avoiding mine dangers

Mojokaii AR

Created a lore for Mojokaii Universe: basic supernatural rules and background for the characters
Wrote AR effects scripts
Held communication between artists and the client to deliver the most accurate content asked
Oversaw the production and postproduction stages
Presented and defended concepts and effects before the client

Label/ Artist PR Manager

from 04.2018 to 05.2019 (1 year 2 months)
Masterskaya, Киев (Music publishing)

Label PR:

Analized local and foreign independent labels’ PR strategies, identity and values; developed tone-of-voice and communication standards between labels’ team, cultural media and artists.

Held communication with biggest cultural and music media, worked alongside in launching articles about the insides of Masterskaya with Vogue and Don’t take Fake

Wrote and showcased label and artists presentations for collaborations with brands

Analysed current and potential audience for better targeting campaigns and media coverage, managed social media accounts (Facebook, Instagram, Vkontakte)

Designed, wrote, launched and supported labels’ first Telegram bot, Svodila bot, for sound producers who’s looking for singers-songwriters and vice versa.

Artists PR:

Adjusted communication channels and rules between the label and artists; created promo-campaign strategy blueprint and implemented it in the workflow of the label.

Lead promo campaign of more than 40 albums, mini-albums and singles, including 2018th most appreciated YUKO album DURA?; managed music releases on all steps from demos selection to promo campaign reports.

Wrote supporting press releases, posts for social media, held communication with opinion leaders for promo support, organized closed listenings for them and cultural journalists.

Held communication with distributing platforms, biggest music and cultural media in and outside Ukraine, as well as radio, printed magazines and TV.

Researched new artists for label online and offline, held interviews with them and presented them to Artist & Repertoire Manager

Supported artists on-site on festivals, concert and showcases

Designed and created electronic press-kits for major labels artists such as YUKO, Constantine, Jonathan Livingston, СОЮЗ

Writer/ Editor

from 02.2018 to 03.2018 (2 months)
Radio Aristocrats, Киев (Audio streaming)

Freelance creative editor and writer for the radio season launch. Helped in creative development of the new season, designed phrasing and wrote liners, managed creative sessions for other freelance writers.

Wrote reviews for Ukrainian music albums, filtered and encyclopedized more than 100 albums, managed short list for (A) Prize Award 2018

PR Manager

from 06.2017 to 02.2018 (9 months)
Sensorama lab, Киев (AR/ VR Development)

Developed PR strategy for Virtual Reality products and services; wrote press-releases and articles, selling and cold letters; managed SMM, held communication with clients and journalists.
Held showroom presentations for foreign guests and potential clients.

PR Manager

from 05.2016 to 12.2016 (8 months)
Niice, Киев (Education and science)

Wrote press-releases and articles, interviewed students, helped in event management and SMM, consulted creative projects.

Account Executive

from 05.2016 to 12.2016 (8 months)
Newsfront PR Agency, Киев (Marketing, advertising, and PR)

Supported press offices of Microsoft Ukraine and Ericsson Ukraine. Wrote press-releases, invitational letters, advertorial columns for popular social and IT media. Translated SMM content plan for Facebook and Twitter.

SMM manager

from 02.2016 to 04.2016 (3 months)
Olerom Consulting, Киев (Consulting and trainings)

Prepared and managed content plan for the first Nick Vuijcic’ visit to Kyiv– posts for Facebook and vkontakte pages about Olerom and Nick Vujicic, accredited journalists for press-conference, managed CEO’s page.
Wrote newsletters and texts for the landing page.

Education

National University of Kyiv-Mohyla Academy

Sociology, Киев
Unfinished higher, from 2011 to 2016 (5 years)

Language proficiencies

English — fluent

Additional information

Creative editor and writer, PR strategist and ideologist, artist manager. Worked with Microsoft Ukraine, Ericsson Ukraine, Nick Vujcic, Ivan Dorn, independent music label Masterskaya, VR laboratory Sensorama, radio Aristocrats and many more.