Valeriia
Influence Marketing manager
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Work experience
Influence marketing manager
from 03.2023 to now
(3 years)
PRMR/Ready to Fight, Дистанційно (Маркетинг, реклама, PR)
Influencer & Content Manager
PRMR Agency specializes in marketing for crypto projects and startups. In 2024, the team transitioned to Ready to Fight (RTF) – an ecosystem for boxing fans, including a media platform, YouTube channel, e-commerce store, and digital services. My role expanded beyond influencer marketing to content strategy, post-production management, and affiliate program development.
Influencer Marketing & Partnerships:
- Developed and executed influencer campaigns
- Negotiated contracts and managed collaborations with bloggers and ambassadors
- Launched and managed an affiliate program for influencers in RTF Store
- Analyzed campaign effectiveness and optimized ad performance
Content Strategy & Production:
- Created YouTube show concepts (formats, segments, and interactive elements)
- Wrote scripts for interviews, analytical videos, and interactive content
- Developed TikTok content strategies to boost engagement
- Supervised post-production (editing, graphics, content structuring)
- Collaborated with UGC creators, setting tasks and overseeing content quality
Influence Marketing manager
from 02.2022 to 01.2023
(1 year)
Global Up, Дистанційно (Маркетинг, реклама, PR)
Marketing Manager
Global Up is a PR, marketing, and advertising agency specializing in Web3, blockchain, and NFT projects.
- Managed global influencer campaigns for Web3 startups
- Negotiated contracts with influencers and PR teams
- Led cold sales outreach via email & LinkedIn
- Contributed to startup concept development & white paper writing
- Conducted market research on crypto, NFT, and emerging trends
Influence marketing manager
from 02.2021 to 02.2022
(1 year)
PdParis, Запоріжжя (Роздрібна торгівля)
Influencer Marketing Manager
PD Paris is a Ukrainian perfume brand. My influencer marketing efforts helped grow their Instagram audience by 50,000+ followers.
- Built and managed partnerships with influencers (Instagram, YouTube)
- Created advertising briefs and campaign strategies
- Analyzed ad performance & engagement metrics
- Led affiliate marketing collaborations
- Wrote copy for influencer campaigns
Education
Запорізький Авіаційний Колледж
Обслуговування програмних систем та комплексів, Запоріжжя
Specialized secondary, from 2014 to 2018 (4 years)
Knowledge and skills
- Digital-маркетинг
- Креативність
- Адаптивність
- SMM
- Написання сценаріїв
- Розробка контент-стратегії
- Робота в команді
- Робота з блогерами
Language proficiencies
- English — average
- Ukrainian — fluent
Additional information
ACHIEVEMENTS
✔ 3x ROAS in e-commerce influencer marketing campaigns
✔ Developed PD Paris YouTube content (scriptwriting & on-screen participation) and RTF Youtube content (scriptwriting & organization of filming)
✔ Trained new employees in influencer marketing, improving team efficiency
✔ Built a global influencer database across lifestyle, crypto, and gaming industries
✔ Wrote scripts for brand ambassador video campaigns, working with directors
✔ Managed influencer marketing for a major sporting event
SKILLS
Influencer Marketing & Brand Partnerships
Creative Campaign Development & Concept Creation
Scriptwriting & Video Content Strategy
Post-Production & Content Supervision
Data-Driven Marketing & Performance Analysis
Negotiation & Influencer Relations
Digital Advertising & Social Media Growth
CAREER GOALS & EXPECTATIONS
Seeking a dynamic role in influencer marketing that blends creative campaign development, video production, and strategic partnerships. My ideal role involves:
✔ Conceptualizing & executing unique influencer collaborations
✔ Producing & scripting high-impact video content
✔ Engaging in creative video formats, interviews, and branded integrations
✔ Analyzing campaign performance & scaling successful projects
I thrive in fast-paced, innovative environments that push the boundaries of influencer marketing and content creation.
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