Contact information

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Work experience

Graphic Designer - freelancer

from 09.2021 to now (3 years 11 months)
Designer freelancer, Київ (Дизайн)

FMCG packaging design (redesign), Logo and corporate identity, branding, presentation design, booklets and other printed materials.

I cooperate with companies: confectionery factory T Prestige, marketing agency “Обрані”, volunteer platform “Поверни своє”, fund “Рій”.

Graphic Designer

from 03.2019 to 08.2021 (2 years 5 months)
INVESTMENT COMPANY MVM, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

MVM is a manufacturer of door and furniture hardware and home improvement products. Company website: https://mvm.ua/

My responsibilities are the full range of graphic design tasks in the marketing department and participation in general organizational tasks.

• Development of packaging (from design layout to visual design), logo and identity for new brands and for non-core businesses of the company (FMCG, hotel).
• Content for web resources: photos of goods for product cards for marketplaces, company website, catalog, banners in social networks and on the company website (from storyboarding to retouching).
• Catalogs and POS materials, approval and control of printing at printing houses.
• Work with a photographer. Participation in teamwork to create videos and company websites.
• Materials for events, merchandise, gifts.

I quited due to lack of growth opportunities, 80% of my work is the same routine tasks. I gained useful experience of solving marketing problems based on strategic planning.

Art Director

from 06.2011 to 02.2019 (7 years 8 months)
BITA Advertaising, Київ (Маркетинг, реклама, PR)

Ideas and their realization. That is, an art director and a designer-executor in one person.

• Development of packaging, logo and corporate identity, creation of brand books, POS materials, outdoor advertising, layout of catalogs, booklets, calendars, photo retouching, prepress preparation.
• Negotiations with clients, preliminary estimation of the time for order fulfillment to calculate the cost, work with photo studios and contractors, control of the print launch, control of the work performed.
• Work with video production at the level of creating storyboards in conjunction with a copywriter, peak shots, selecting backs or fragments to replace, preparing frame scenes in Photoshop, everything that can be drawn and prepared for further transfer to a video processing specialist (at the moment I already have basic tools for creating animation).

Clients of the agency: Toyota, chain stores Коло, bank Січ, COOP-Ukraine, Auchan, Viknaland, MVM.
After the closure of the agency I went to work for a client company of the agency.
I gained experience in different directions with different clients.

Pre-press designer (leading specialist)

from 04.2006 to 06.2011 (5 years 2 months)
ООО "ДПА", Донецьк (Видавництво, поліграфія)

Responsibilities: Pre-press preparation for flexo printing of customer provided layouts, development of design layouts (packaging, labels, bags), layout drawing based on product sample, preparation of accompanying documentation. I gained mega-useful technical experience and understanding of all printing processes. This further helps to avoid creating designs unsuitable for printing.

I quited this job to gain further creative experience in the future.

Graphic Designer

from 06.2004 to 03.2006 (1 year 9 months)
Экспресс Удачи, Донецьк (Видавництво, поліграфія)

Responsibilities: Development and preparation for printing greeting cards, calendars, stickers.

I quited this job because there was an unhealthy work atmosphere.

Education

ДонНУ

Department of Mathematics, Applied Mathematics. Specialization - databases, Донецьк
Higher, from 1998 to 2003 (5 years)

Additional education and certificates

Shendrikov Education (Figma Study Course)

2021, 3 months

Copywriting and Writing School "Риба" (Seminars on copywriting, storytelling, content marketing and targeting.)

2019, 3 months

Pro Business Center, Мarketing PRO (Marketing and Advertising Course)

2019, 3 months

Marketing Avtomation School. Marketing automation course - study of automation platforms and integration among themselves.

2023, 2 months

Knowledge and skills

• Графічний дизайн
• Поліграфічний дизайн
• Дизайн упаковки
• Дизайн презентацій
• Лого та айдентика

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — average
• Italian — average

Additional information

Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe InDesign
Figma, Wix
PowerPoint, Google slides, Word, Exel, Google Sheets
After Effects (intermediate level, enough to create animated banners and short videos)
Animate (basic acquaintance), Blender (basic acquaintance)


Practical skills:
Banners, landing pages, animation using Adobe After Effects, freehand sketches, creation of vector artwork, professional knowledge of prepress, development of packaging, logo and corporate identity, compilation of brand books, POS materials, outdoor advertising, layout of catalogs, booklets, calendars, staging photo plots, photo retouching and photo collage at a high level.


Organizational skills:
Supervising junior designers, drafting and reviewing test items. Correction of briefs. Setting tasks for the photographer and supervising the process of photographing. Negotiations with customers, timing for the implementation of tasks. Control over the work performed by contractors. Color proofing approval, сontrol of the print run and approval of the first print run.

I had experience in teaching graphic editors (as a part-time job): Photoshop, Illustrator, Corel Draw.

I am currently working as a freelancer and also as a volunteer designer.

Some works are presented on behance:
https://www.behance.net/taskinmatac654

portfolio on Shutterstock:
https://www.shutterstock.com/g/Tetiana+Tytorenko?rid=310560174