Yurii

YURII DMYTRIIEV

Kyiv, Ukraine
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

OBJECTIVE
To obtain the Manager’s positions, like:
Sales Effectiveness Lead / Retail Performance Unit Head / Sales Unit Head / Head of Operations

Professional Experience:
6-year experience in Sales department in Retail (“Foxtrot”, “Allo”, “Citrus”)
2,5-year experience in Customer Experience management in Mobile operator “lifecell”
2,5-year experience in Exclusive channel (lifecell stores) performance management in “lifecell”
1,4-year experience in Sales development in Retail Business Unit “GSC “Naftogaz of Ukraine”
2-year experience in Sales operations in fuel international leader “Shell”

03.2023 – 04.2025
Head of Operations Support Unit, Kyiv
Shell https://www.ua.shell/

Team management: 3 directly subordinated team members, 7 territory managers and over 60 gas station managers under cross control.

Main responsibilities:
1. Managing the Operations Support Team;
2. Ensuring an effective support the Sales and Operations Department in achieving the Department's goals and targets across the entire gas stations network;
3. Monitoring the achievement of the goals of all sales channels and developing action plans to improve the results;
4. Development, organization, and provision of assistance to the management and gas station staff in all questions related to the achievement of tactical and strategic goals of the development of the stations.
5. Coordinating and control of revenue and costs in P&L, including forecasting, budgeting, and planning; supporting analytical work on all P&L items related to the operation of gas stations and cost optimization initiatives; supervising detailed forecast of fuel sales, taking into account seasonality, competitors' price offer, own price offer, changes in the fuel market within the framework of supply/demand, etc.;
6. Developing, executing and communicating all operating standards and procedures for stations in line with the Company's strategy;
7. Management of the global international incentive programs for gas station staff and implementation at the local level;
8. Ensuring of the continuous operation of the programs for assessment and improvement client experience;
9. Development and support of the education and training system for gas station staff;
10. Digitalization of business processes and tools for tracking the effectiveness of gas stations;
11. Communication between all Units of the Company, territory managers, gas stations managers and vice versa in order to effectively implement various programs and procedures, and to improve the sales results;
12. Full support, development, and implementation of other projects to improve operational efficiency and performance of the Sales and Operations Department, initiating decisions that may have a significant impact on business profitability and opportunities for further development.
13. Fuel price management, including permanent monitoring of the competitors, supply prices, margin in total and by each type of fuels, general and local price activities to achieve the Company’s targets.

Key achievements:
1. Customer Experience & Operational Excellence
• Ensured entry into the TOP-10 countries globally in key customer satisfaction metrics (CSI, NPS, and Mystery Shopper programs), ranking TOP-3 within the Eastern European cluster.
• Designed and rolled out new digital tools for operational audits to ensure consistent service and performance standards across all locations.
• Led the digital transformation and standardization of key operational processes to improve compliance, efficiency, and performance tracking.
• Implemented cross-offers at cash registers to increase average transaction value and product penetration.
2. Sales & Retail Optimization
• Successfully restarted and enhanced quarterly and annual sales incentive programs for gas station personnel, including organizing participation in international events for top performers.
• Redesigned the bonus and motivation system for site staff, directly influencing upselling behavior and increasing the share of high-margin product sales (fuel, shop items).
• Launched seasonal promotional programs aimed at driving targeted product sales, both in fuel and non-fuel retail categories.
• Deployed differentiated fuel pricing strategies based on competitive analysis and demand dynamics to optimize margin and volume.
3. Product & Training Development
• Provided comprehensive operational support for the successful launch of Shell V-Power Racing 100, a new premium fuel product.
• Established an annual cross-functional training calendar, integrating input from all departments to ensure continuous professional development for site staff.
4. Data-Driven Decision Making
• Initiated a structured approach to analyzing P&L statements and category sales at station level in close cooperation with Finance, HR, and Sales teams.
• Spearheaded the development and launch of a Power BI sales analytics dashboard from the ground up, significantly improving data-driven decision-making capabilities.

12.2021 – 03.2023
Head of Sales Development Unit, Kyiv
GSC “Naftogaz of Ukraine” https://gas.ua

The Retail Business Unit “GSC “Naftogaz of Ukraine” is one of the newest businesses of Naftogaz, which sells natural gas to households.

Key tasks: development and support of retail strategy; development, set and control performance indicators, plans, targets, standards, and processes in channel; development and analysis of motivation programs for the partners; new partners search; increase number of household customers and market share; development of new products for cross-sale; unit and team management.

Key achievements:
• Development and approval of the strategy to increase the number of customers through mobile field teams.
• Development and approval of the strategy of the opening of own service centers.
• Expansion of the number of partners to provide services to gas users: partner branches (Nova Poshta, Oschadbank, regional partners, etc.), self-service terminals (PryvatBank, OschadBank, EasyPay).
• Launch from the scratch of an online store of household appliances https://tech.gas.ua

07.2019 – 10.2021
Exclusive Channel Performance Unit Head, Kyiv
lifecell http://www.lifecell.ua

Team management: 3 directly subordinated team members and 30 sales managers / area sales managers under cross control.

Key tasks: development and support of exclusive retail strategy (over 400 lifecell stores); development, set and control performance indicators, plans, targets, budgeting, standards, and processes in exclusive channel and control fulfillment plans of regionals sales teams and exclusive stores in line with development strategy of channel; development and analysis of motivation programs for the dealers; negotiations with partners with regards of new shops openning or low performance shops closing, new partners search, sales increase; audit of exclusive retail channel; provide sales of terminals, devices, tariffs and other operator’s products in exclusive channel through close collaboration with all the units and implementation projects to increase efficiency of channels; monitoring of market pricing, fines, incentive and loyalty programs of competitors, control of their market activity and implementation necessary actions / processes to ensure the efficiency of the exclusive channel on the market.

Key achievements:
• Stores number increase by +32%
• Revenue increase by +48%
• 14 successfully launched projects
• “The Best Project 2019” award (annual 2019 target was done in 6 months)

11.2016 – 06.2019
Customer Experience Retail Area Manager, South region
lifecell http://www.lifecell.ua

Team management: 8 directly subordinated team members across the 6 South districts.

Key tasks: track and fulfillment control of CХ standards and KPI’s of Corporate and Retail service (F2F) in the region of the 6 districts: Odes'ka, Mykolaivs'ka, Khersons'ka, Zaporiz'ka, Kirovohrads'ka, Mariupol city Donets'ka district (40 lifecell stores); regular management of customer experience in Corporate and Retail service (F2F) in the area of responsibility; development and implementation the recommendations of customer service improvement; prevention, reveal and elimination causes of unsatisfactory level of corporate and retail service (F2F); maintanance the high level of knowledge and skills of corporate and retail service specialists via regular trainings and control sessions; management of relations with dealers and partners of the region; unit and team management.

Key achievements:
• 7-time the best quarter results of customer service KPI’s (Customer Satisfaction Index, Net Promouter Score, “Mystery Shopper” project etc)

09.2015 – 11.2016
Store Manager
Citrus. Gadgets and Accessories http://www.citrus.ua

Team management: 15 directly subordinated team members.

Key tasks: achievement the highest level of sales target delivery and store execution plans; administrative management of the point of sale; ensuring the availability of the product and merchandising standards; team management.

Key achievements:
• Consisntent targets delivery and overachievement
• The winner of National motivation program based on the highest commercial results
• Promoted to the highest category of Store manager after the first assessment session

06.2014 – 09.2015
Store Manager
Allo http://www.allo.ua

Team management: 10 directly subordinated team members.

Key tasks: achievement the highest level of sales target delivery and store execution plans; administrative management of the point of sale; ensuring the availability of the product and merchandising standards; team management

Key achievements:
• Several time the winner of Regional/National motivation programs based on the highest commercial results
• Promoted to the highest category of Store manager after the first assessment session
• Successfully passed the internal audits with “green” lights only

07.2011 – 05.2014
Deputy Store Manager
Foxtrot http://www.foxtrot.com.ua

- Deputy store manager (13 months): organization of business processes at the point of sale, setting goals
and control of execution, and sales analysis, search for effective tools to achieve goals, ensuring
standards of merchandising, training and development of store sales team (30 team members);
- Senior Sales Rep of IT department (10 months): setting goals and control of execution, development of
sales team (10 team members), sales analysis, development and introduction of tools to improve the level of sales.
- Sales Rep of IT department (10 months)

Key achievements:
• Nominated to the "Ambassador" of the company "Foxtrot" (the “master”-employee who has shown excellent results in a short period of time). In this role I held training sessions to share own experience and the best practices to other Sales team within the Company
• Development of Service Standards guidelines which were launched across the Company;
• Successfully graduated the project "School of Directors".

Professional Knowledge & Skills:
Trainings: Effective manager, People management, Time management, Price management, Agile management
1C, Power BI, MS Excel, Power Point, Word, Outlook, Teams – advanced

Ukrainian – native
English – upper intermeddiate
French - basic

Education:
09.2008 – 06.2013
Odesa National Telecommunications Academy named after O.S. Popov
Qualification 1: Master
Specialization 1: TV & Broadcasting
Qualification 2: Master
Specialization 2: Economics of the enterprise

Marital status:
Married

Car:
Driver license B/C

Hobby:
Sport (football, gym), music (guitar) and hiking