• PRO

Oleksandr

PPC specialist

Employment type:
full-time, part-time
Age:
35 years
City:
Kyiv

Contact information

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Work experience

Head of digital

from 02.2023 to now (2 years 6 months)
AGS, Київ (Автобізнес та автосервіс)

Soft skills
- Leadership
- Teamwork
- Logic
- Compromise
- Self-development
- Analysis and synthesis
- Communication skills
- Understanding of non-verbal gestures
- Innovative thinking
- Self-discipline
- Creativity
- Interaction
- Collective complementarity

Hard skills
Google / Facebook-instagram / Amazon
- Creation of advertising accounts
- Audit of advertising accounts
- Recommendations for campaign optimization
- Control and management of the digital team
- Implementation of ideas and tests
- Reporting and performance metrics analysis
- Systematic approach across digital channels
- Motivating the team to generate product growth

SEO
- Website audit
- Recommendations for website optimization
- Technical optimization
- On-page optimization
- Behavioral factors and UX
- Off-page optimization
- Local SEO
- Control and management of the digital team

Achievements in this position;
- Optimisation of the digital budget
- Increase in leads
- Logical presentation of an individual product
- Attracting a new audience
- Developed an effective line of creatives
- Identified and suspended ineffective PPCs
- Improved and developed promising RCs
- Areas with high potential were developed
- A digital system for SEO and context was developed.
- Digital tools have reached the level of complementarity.
- Launching a product from scratch abroad.

PPC specialist

from 09.2021 to now (3 years 11 months)
PG, AGS, Київ (Маркетинг, реклама, PR)

Google / Facebook-instagram / Amazon
- Audit of advertising accounts
- Account creation and campaign launch
- Campaign setup and optimization
- Reporting management
- Media planning
- Behavioral analysis in Google Analytics
- Event setup via GTM

Worked with such brands as Samsung, Skoda, Peugeot, Opel, Citroen, DS, Sandoz, Red Cross, Karcher.

Realtor

from 08.2014 to 08.2021 (7 years)
Square Meter, Харків (Нерухомість)

Sale, rent of residential and commercial real estate in Ukraine
- Search for a real estate object
- Negotiation of the contract
- Conclusion of contracts
- Search for buyers and sellers
- Support of transactions
- Consultation of the target seller and buyer
- Work with advertising resources
- Placement of ads
- Work with notary offices
- Work with land departments
- representation of the client in the Center for Administrative Services
- relations with developers
- representation of the client in the migration service
- assistance at the meeting of the board of trustees

Manager of work with trade enterprises

from 08.2011 to 11.2013 (2 years 3 months)
АО "ПриватБанк", ПриватБанк (Фінанси, банки, страхування)

- Development of the Acquiring network
- Customer base management
- Sales of the bank's products
- Search for new outlets
- Negotiations
- Maintenance and installation of terminals
- Software installation and terminal configuration
- Creation of new points of sale with entry into the bank's database

Education

HSPU NAME O.DOVZHENKA

Physics, Math, Computer science, Philosophy, Psychology, Pedagogy, Astronomy, Харків
Higher, from 2006 to 2011 (5 years)

Additional education and certificates

Автошкола, категорія А,В,С

2008

Knowledge and skills

  • Інтернет-маркетинг
  • Зовнішня оптимізація сайту
  • MS Office
  • Google Docs
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Google Sheets
  • Google Drive
  • Facebook Ads Manager
  • Facebook Business Manager
  • SEO
  • Налаштування таргетованої реклами
  • Serpstat
  • Semilarweb
  • Google Search Console
  • Google My Business
  • Site administration
  • Looker Studio
  • GA4
  • Criatio
  • User Bitrix24
  • Налаштування реклами на Amazon
  • Digital-маркетинг
  • Уміння аналізувати
  • Лідогенерація
  • Налаштування контекстної реклами
  • Amazon

Language proficiencies

  • Ukrainian — fluent
  • Russian — fluent
  • English — average

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