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Work experience

Head of Digital Sales & Marketing Communications

from 11.2019 to now (6 years 3 months)
Райффайзен Банк, Київ (Фінанси, банки, страхування)

- Ownership of the Marketing team's backlog
- Digital sales through all distant channels
- Media and brand strategy
- Forecasting and budgeting processes
- Managing the process to ensure execution of launch plan within cross-functional teams
- Tracking and managing brand business performance including net sales, volume, share and profit.
- Tracking and reporting marketing KPIs via Post-campaign reports to Board members
- Coordination of international cross-functional teams
- Analysing and reporting market and competitors trend to identify core business threats/opportunities.
- Evaluate ideas and suggestions and investigate market opportunities for new online channels.

Senior Brand Marketing Manager

from 01.2017 to 10.2019 (2 years 10 months)
Sense Bank, Київ (Фінанси, банки, страхування)

- Developing brand strategy through products and its implementation.
- Translating strategy into implementation tactics and allocate responsibilities to cross functional team members and contractors.
- Developing action-plans based on analytics P&L ownership.
- Perform forecasting and budgeting.
- Managing the process to ensure execution of launch plan within cross-functional teams.
- Tracking and managing brand business performance including net sales, volume, share and profit.
- Tracking and reporting marketing KPI with a view to strengthening marketing planning.
- Analysing and reporting market and competitors trend to identify core business threats/opportunities.
- Evaluate ideas and suggestions and investigate market opportunities for new online channels.

Head of Digital Marketing

from 05.2016 to 01.2017 (9 months)
Carbook, Київ (Автобізнес та автосервіс)

- developing and implementing marketing strategy;
- product development (features, business goals, competitive analysis) project management (front-end & back-end development);
- business planning; analytics (MindJet, Mixpanel, Google Analytics, Yandex Метрика, Optimizely, Inspectlet);
- monthly and weekly reports evaluating effectiveness of social media, email campaigns, sms campaigns, landing pages, internal website;
- developing content for all activities;
- coordinating designers, copywriters and tech specialists.

Head of Digital Marketing

from 09.2015 to 07.2016 (11 months)
Pay2You, Київ (Фінанси, банки, страхування)

- product development (features, business goals, competitive analysis) project management (front-end & back-end development)
- business planning; analytics (MindJet, Mixpanel, Google Analytics, Optimizely, Inspectlet)
- monthly and weekly reports evaluating effectiveness of social media, email campaigns, sms campaigns, landing pages, internal website;
- developing content for all activities;
- coordinating designers, copywriters and tech specialists
- developing and implementing marketing strategy;

Marketing manager

from 09.2014 to 04.2015 (8 months)
Portmone.com, Київ (Фінанси, банки, страхування)

- creating strategy of PR and marketing activities (online & offline)
- commercial offers development with its further implementation for customer segments
- customer decision journey analysis (by McKinsey)
- implementation of communication strategy
- content creqtion
- e-mail marketing
- community building via SMM

Public relations manager

from 10.2013 to 07.2014 (10 months)
Chooos, Київ (Роздрібна торгівля)

- communications strategy development
- online promotion (SMM)
- copyrighting
- UX writing
- events for mass media

Content Creator

from 03.2012 to 10.2013 (1 year 8 months)
ZZ Wolf, Київ (IT)

- UX writing
- SEO writing
- Content-management
- Web-analytics (Google Analytics)
- participation in the process of mobile application delivery
- Monitoring national and world trends in mobile application development
- Planning mobile applications promo campaigns

Web Editor

from 06.2011 to 02.2012 (9 months)
Газета День, Київ (ЗМІ, медіа)

- Articles writing
- content-management
- working with authors and theirs expectations facilitation
- offline events organization
- translating articles into 3 languages
- making photo and video reports

Education

КНУ імені Тараса Шевченка

Філософський, Київ
Higher, from 2006 to 2011 (5 years)

Knowledge and skills

• Trello
• Miro
• Jira
• Brand identity design
• Brand management
• Meta ads
• Google Ads
• Google Analytics 4
• Google Analytics
• Adobe
• Управління командою
• Антикризове управління
• Фінансова грамотність
• Amplitude

Language proficiencies

• English — advanced
• Ukrainian — fluent
• German — beginner