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Work experience

Junior digital marketer

from 04.2025 to 04.2025 (less than a month)
Entlify, Дистанційно (Маркетинг, реклама, PR)

My responsibilities included:
- SEO optimization;

- Website analytics (Google Analytics, Google Search Console, Ahrefs, SEMrush);

- Writing technical articles;

- Influencer marketing;

- Marketing strategy development;

- Website management;

- Preparing monthly reports.

Digital marketer

from 09.2024 to now (11 months)
The Golden Stork Hotel, Den Haag (Маркетинг, реклама, PR)

My responsibilities:

1.Marketing strategy creation:

Developed a comprehensive marketing strategy, including a step-by-step plan with clear goals, methods for achieving them, and tracking both ongoing and final results.

2.Email Marketing

- Set up email marketing campaigns from scratch, including automated workflows, newsletters, and promotional campaigns.
- Developed and implemented email automation systems to improve customer engagement and retention.
- Designed and executed targeted campaigns aligned with business goals, ensuring consistent brand messaging.
- Analyzed performance metrics (open rates, CTR, conversion rates) to optimize campaign effectiveness.

Work with: Mailchimp, Brevo, Zapier

3. Influencer marketing

- Setting up an influencer marketing process;
- Influence marketing strategy creation;
- Scripts writing;
- Communication with bloggers.
- KPIs tracking


4. Website management.
-Redesign and reconstruction of the site.
-Creating new blocks and implementing them through Cloudbeds.
-Seo optimization.


5. Sales department assistance:
- Writing scripts for communicating with guests.
- Distribution of scripts and subsequent communication with guests.

6. Content marketing.

Social media marketing manager

from 01.2024 to now (1 year 7 months)
Sun Enterprises, Amsterdam (Роздрібна торгівля)

Seo-copywriter

from 03.2022 to 12.2022 (9 months)
Remote Employes, Харків (Маркетинг, реклама, PR)

As a SEO copywriter, my responsibilities include:

Headings and Keywords: Crafting SEO-optimized headings and integrating keywords effectively for better search engine ranking.

Writing Articles: Producing engaging, relevant content for websites, aligning with SEO best practices.

WordPress Management: Publishing and editing content, optimizing meta tags, and improving readability via WordPress.

Marketing manager

from 10.2021 to 02.2022 (4 months)
SELFINVEST, Харьков (Маркетинг, реклама, PR)

Maintaining marketing processes:

Maintaining social networks: Instagram, Telegram, Facebook, TikTok.

Content creation: Posts/scripts writing, creating and editing video/graphic content for website and social media.

Conducting offline/online advertising events.

Website management

Blogger manager

from 09.2020 to 10.2021 (1 year 1 month)
Network of online stores, Харків (Маркетинг, реклама, PR)

Complete setup of the advertising purchasing process from bloggers.

Includes:
Search and analysis of the necessary blogs.

Communication with bloggers/blogger representatives.

Writing scripts for advertising.

Monitoring the implementation of advertising integration.

Reporting on the number of orders (results) of the collaboration

Copywriter

from 06.2019 to 04.2020 (10 months)
Freelance, Дистанційно (Media)

Responsibilities included: writing articles, posts, describing products and websites. Worked in Ukrainian, English, Russian

Education

Каразина

Информационный маркетинг, Харьков
Higher, from 2020 to 2024 (4 years)

Additional education and certificates

Інтернет-маркетинг

2 місяці

Курс з відеомонтажу

1 місяць

Knowledge and skills

• Проведення ЛФК
• Ведення медичної документації
• Кінезіотерапія
• Адаптивність
• Кінезіотейпування
• Дієтологія
• Дисциплінованість
• Лікувальний масаж

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Russian — fluent