Oleksandra

Digital marketing specialist, 60 000 UAH

Considering positions:
Digital marketing specialist, Продукт-менеджер, Креативник, SMM specialist, Проджект-менеджер, Менеджер з розвитку
Employment type:
full-time
Age:
24 years
City of residence:
Sumy
Ready to work:
Remote, Sumy

Contact information

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Work experience

Social Media Marketing Manager

from 06.2023 to 10.2023 (5 months)
ITDevStaff, Дистанційно (IT)

Engagement Growth: Scaled the company’s online presence by implementing a new content pillar strategy, leading to a 30% boost in organic engagement within 4 months.
Data-Driven Optimization: Analyzed social media metrics to refine posting schedules and content formats, significantly improving the Lead-to-Follower ratio.
Brand Authority: Positioned the brand as a thought leader in the IT sector through high-quality visual storytelling and technical copywriting.

Performance Marketing Lead & Content Strategist | Freelance

from 09.2021 to 12.2021 (4 months)
Postoplan, Дистанційно (IT)

Competitor Intelligence: Conducted deep-dive competitor analysis, identifying market gaps and pricing strategies that informed the company’s Q3 positioning.
Strategic Sourcing: Evaluated and audited digital marketing providers on Upwork/LinkedIn, building a high-performing team of specialists for specific campaign needs.
Benchmarking: Standardized KPIs for external advertising specialists, ensuring transparency and ROI tracking for outgoing marketing budgets.

HR & Marketolog

from 09.2019 to now (6 years 8 months)
Freelance projects, Суми (IT)

Strategy & Funnels: Developed end-to-end marketing funnels using Meta Ads and SendPulse, resulting in a consistent increase in lead generation for B2B and B2C clients.
SEO & Growth: Managed SEO-driven content production in English and German. Increased organic traffic by 40% for niche blogs and landing pages through advanced keyword clustering and SERP analysis (Ahrefs/Serpstat).
Visual Performance: Leveraged design skills (Figma/Adobe Suite) to create high-converting ad creatives, reducing average CPC by 25% through A/B testing.
Localization: Led content localization projects for European markets, ensuring brand voice consistency across multilingual platforms.

Education

1-а гімназія

Поглиблене вивчення англійської мови, Суми
Specialized secondary, from 2009 to 2020 (11 years)

Knowledge and skills

  • Здатність до навчання
  • Ahrefs
  • Serpstat
  • Google Analytics
  • Уміння аналізувати
  • Google Search Console
  • Розробка контент-плану
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Article writing
  • Written translation
  • Content management
  • Digital Art
  • 2D-графіка
  • Creation of illustrations
  • Поліграфічний дизайн
  • Багатозадачність
  • Креативність
  • Розробка логотипів
  • 2D graphics
  • Book illustration
  • Game design
  • 3D-графіка
  • Graphic design
  • Vector graphics
  • Adobe Lightroom
  • UI-дизайн
  • UX-дизайн
  • Графічний дизайн
  • Розробка дизайну логотипів
  • Створення ілюстрацій
  • Малювання

Language proficiencies

  • Ukrainian — fluent
  • English — above average
  • German — above average

Additional information

Примеры анализа конкурентов:
1)https://docs.google.com/presentation/d/1yOOG5CFjvUHDSv0scw76728G6oys_-yaCmf49KVD21A/edit?usp=sharing
2)https://docs.google.com/presentation/d/1-VyI3ftyIUpQRbNsJj54jVR3xZezenhLjAkzx85IRKk/edit?usp=sharing
3)https://docs.google.com/document/d/1vafQds4PvKPfT_GkJ3zsu8UBLfWQoRYwikqTZY411_o/edit?usp=sharing

Пример поиска персонала:
https://docs.google.com/document/d/1X6ey2326wF5gFFMLgMU5hUTgtCXn7tNzw48lDnfJREY/edit?usp=sharing

Мои услуги включают комплексную упаковку для вашего бизнеса.
✅ Чат-боты и автоматические воронки
➡️ Анализ и сегментация ЦА
➡️ Анализ конкурентов
➡️ Создание чат-ботов
➡️ Аудит действующей упаковки, состав стратегии продвижения.
➡️ Упаковка смыслов, презентаций, чек-листов, помогу с продажной упаковкой вашего Бренда.

✅ Настройка таргетированной рекламы в FB и Instagram
➡️ Составление стратегии продвижения вашего продукта и компании.

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