• PRO

Ihor

Head of PPC, CMO (Digital Marketing)

Employment type:
full-time
Age:
38 years
City:
Kyiv

Contact information

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Work experience

CEO

from 09.2020 to 09.2021 (1 year)
CAROOH, Київ (Маркетинг, реклама, PR)

- Founded and led a startup through a successful incubator program, resulting in its acquisition within a year.
- Managed the development and launch of a web-based platform for advertisers, facilitating real-time GPS tracking and campaign monitoring.
- Scaled operations to include 800 cars available for advertising campaigns in Kyiv, achieving significant market penetration.
- Oversaw all aspects of project management, from strategic planning to execution, ensuring timely delivery and high-quality outcomes.
- Coordinated cross-functional teams, aligning efforts to achieve business objectives and foster innovation.

CMO, Head of Marketing

from 05.2017 to now (8 years 3 months)
IGT.Digital, Київ (Маркетинг, реклама, PR)

https://igt.digital/

- Led a team of 10+ in successfully implementing over 300 major digital campaigns, resulting in a 35% increase in organizational outreach.
- Managed $1+ million of ad budgets, ensuring all projects were completed within financial constraints and ahead of deadlines.
- Coordinated cross-departmental projects that improved service delivery to over 100+ international clients.

Digital Marketing Strategist

from 12.2015 to now (9 years 8 months)
Upwork, Киев (Маркетинг, реклама, PR)

https://www.upwork.com/freelancers/~011c4d124b84ea6616

- 4000+ hours of managing digital marketing projects on the platform.
- Completed over 133 projects, ensuring 100% execution success.
- Awarded the TOP Rated badge, which recognizes top-rated performers with excellent reviews.

Wholesale Account Manager

from 11.2015 to 05.2016 (6 months)
Fozzy group, Київ (Роздрібна торгівля)

Accomplishments:
- Secured 38 new sales contracts, resulting in a 25% increase in sales within two months.
- Led negotiations that resulted in long-term partnerships, enhancing the company's market presence.

Liquor Sales Representative

from 11.2014 to 03.2016 (1 year 4 months)
Sav-Orbico, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Accomplishments:
- Improved product sales by 15% through strategic shelf placements and promotional campaigns.
- Provided leadership during management transitions, maintaining team performance and morale.

Branch Manager

from 08.2013 to 08.2014 (1 year)
Atma-pressa, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Accomplishments:
- Reduced branch costs by 15% through operational optimizations.
- Successfully recruited and retained a high-performing team, increasing productivity by 25%.

Education

Donetsk National Technical University

Intellectual Systems, Донецк
Higher, from 2004 to 2009 (5 years)

Additional education and certificates

CXL - Google Shopping

September 2022
Certificate

CXL - Google Ads for Ecommerce

July 2022
Certificate

CXL - Landing page optimization

July 2022
Certificate

CXL - Facebook Ads for Beginners

2023
Certificate

CXL - Facebook Ads for ecommerce

2023
Certificate

Coursera - Project Management: The Basics for Success

2020

Coursera - Software Processes and Agile Practices

2020

Knowledge and skills

  • Управління проєктами
  • Управління персоналом
  • Лідерство
  • Стратегічне планування
  • Управління бюджетами
  • Уміння працювати в режимі багатозадачності
  • Комунікабельність

Language proficiencies

  • English — fluent
  • Ukrainian — fluent
  • Russian — fluent
  • Turkish — beginner
  • German — beginner

Additional information

Versatile Digital Marketer: With a strong foundation in FMCG sales (12 years) and extensive experience in SEO, Google Ads, Analytics, Tag Manager integration, and Facebook ads (7 years), I bring a unique blend of technical skills and strategic thinking to drive results across diverse digital marketing campaigns.

Proven Track Record of Team Leadership and Business Growth: Throughout my digital marketing journey, I have excelled as a strategist and thrived as a business owner. I successfully built and managed an agency with a dedicated team of seven in-house professionals. By leveraging my entrepreneurial mindset and expertise, I fostered a collaborative environment that led to remarkable business growth.

Entrepreneurial Spirit and Innovation: In addition to my digital marketing prowess, I have showcased my entrepreneurial spirit by launching a startup in the outdoor advertisement niche. This venture allowed me to participate in the YEP incubator program, where my team secured the third position among 25 teams. This experience highlights my ability to identify untapped opportunities, take calculated risks, and drive innovative solutions. Currently, I am launching a micro-green business, further demonstrating my passion for exploring new ventures and making a positive impact :)

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