Oleg

OLEG ZELENY
Kyiv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
LinkedIn: [Insert LinkedIn URL] (if available)

PROFESSIONAL SUMMARY
Experienced and results-driven senior executive with over 20 years of leadership in multinational corporations across diverse industries, including FMCG, manufacturing, and humanitarian sectors. Proven track record of driving growth, restructuring businesses, and leading high-performing teams. Adept at navigating complex environments, managing P&L, and implementing innovative business strategies that deliver substantial improvements in profitability, market share, and operational efficiency. Ready to leverage my experience in leadership, business transformation, and cross-functional collaboration to drive the success of a top-tier organization.

CORE COMPETENCIES
• Strategic Leadership & Vision
• Business Transformation & Turnaround
• P&L Management & Financial Oversight
• Market Expansion & Growth Strategies
• Product Development & Innovation
• Crisis Management & Restructuring
• Team Leadership & Organizational Development
• Stakeholder & Investor Relations
• Cross-Cultural Communication & International Operations
• Humanitarian Operations & Crisis Relief

PROFESSIONAL EXPERIENCE
Support Country Manager / Senior Leadership Team member, World Vision International
September 2022 – Present
• Response strategy development.
• Led the establishment and operational growth of World Vision's Ukraine mission with 6 operational offices.
• Oversaw a $184 million budget supporting 2.2 million beneficiaries across Ukraine.
• Managed cross-functional operations including procurement, logistics, IT, legal, and administration, ensuring zero audit findings.
• Spearheaded multi-country program planning and budgeting, significantly enhancing operational efficiency and financial accountability.
• Peer support / Selected and trained to provide mental health support
Business Development Manager, ETEX
October 2023 – April 2024
• Conducted market analysis for ETEX's building technologies in Ukraine, supporting the company’s re-entry strategy during the rebuild phase.
• Engaged top Ukrainian developers, promoting European modern building technologies.
• Developed a structured market re-entry plan to capitalize on growth opportunities post-crisis.
CEO, Glas Troesch Ukraine and Moldova
April 2017 – October 2021
• Successfully transformed a loss-making business into a profitable and stable growth organization.
• Led 7 production units (700 employees) with full responsibility for P&L, investments, and new product development.
• Increased production capacity utilization from 48% to 86%.
• Led restructuring efforts, driving a 50.2% increase in EBITDA during the first 2 years and a 99.1% increase over four years.
• Implemented an active sales model, restructured company processes, and introduced new product lines, improving market competitiveness.
Marketing and Sales Director, SINIAT/Lafarge Gypsum (Ukraine, Russia, Moldova)
September 2010 – April 2017
• Drove a 65% increase in sales volume across three countries, overseeing production capacity usage, marketing, and customer support operations.
• Increased company market share from 22% to 37%, launching three new product categories and enhancing product innovation from 12% to 26%.
• Navigated the challenges of the Ukrainian crisis, ensuring continuous growth and market stability.
National Snacks Business Development Manager, PepsiCo/Sandora Ukraine
May 2010 – September 2010
• Developed channel strategy and managed trade relationships for PepsiCo Snacks in Ukraine’s Modern Trade channel.
National Trade Marketing Manager, PepsiCo Foods Ukraine
April 2005 – May 2010
• Developed and executed national marketing, sales, and trade activities, achieving significant brand growth in Ukraine.
• Led successful new product launches, analyzed market trends, and coordinated R&D efforts.
Business Development Manager, Frito Lay Russia (PepsiCo Foods)
August 2002 – March 2005
• Spearheaded PepsiCo’s entry into the Ukrainian snack market, building a successful operational office and distribution network.
• Achieved market share growth from 0% to 12% within the first year of operation.
Account Director, Leo Burnett Ukraine
January 2001 – August 2002
• Developed and implemented successful national marketing campaigns for major clients including Kraft Foods, P&G, and Ferrero.

EARLIER CAREER
Various Roles at PepsiCo Ukraine & Seagram Ukraine Ltd.
1996 – 2001
• Held multiple leadership roles in sales and marketing, contributing to PepsiCo’s successful expansion into new markets and managing key accounts.
Accountant, JV “KEAN”
April 1993 – April 1994
• Managed accounting and reporting for a commercial firm, ensuring compliance with tax regulations.
Programmer & Vice President, AIESEC International (Kyiv)
1989 – 1992
• Developed leadership and management skills through involvement in the global student organization.

EDUCATION & PROFESSIONAL DEVELOPMENT
INSEAD, Leadership Development Programme
2016
ANSI PMI, PMBOK Project Management Standard
2008
University of Mons, Belgium, Management and Business Administration
1992
Kyiv State University of Food Technologies
1997
• Major: Business Administration, Economics, Finance, and Production Management
• Minor: Food Process Engineering, Accounting

LANGUAGES
• Ukrainian: Native
• Russian: Native
• English: Fluent

ADDITIONAL INFORMATION
• Extensive experience working in multinational and cross-cultural environments.
• Proven ability to lead organizations through growth, transformation, and challenging market conditions.
• Strong network with international business leaders, governmental organizations, and non-profits.

KEY ACHIEVEMENTS
• Successfully led business transformation initiatives in multiple countries and industries, improving profitability, efficiency, and market share.
• Managed multi-million-dollar budgets with a focus on financial optimization, cost control, and sustainable growth.
• Led complex operations in challenging environments, including humanitarian relief efforts supporting millions of beneficiaries.

REFERENCES
Available upon request.