Olha

Olha Boitsova
PR&MARKETING MANAGER

About Tools
With 6 years in communications Jira,
& PR plus a year in marketing Trello,
communications, I’ve delivered HubSpot,
results in media relations,
Mailchimp, Benchmark Email,
content strategy, B2B
SurferSEO,
promotion, and go-to-market
planning. I’ve worked with
Ahrefs, SEMrush, Serpstat,
diverse businesses including Similarweb,
IT, retail, CGI, nonprofits, LinkedIn Helper
and renewable energy, gaining
a broad perspective on how to
adapt messaging to different
audiences.

Experience Managing PR for the Meet Magento Ukraine
2025 event
Produced and implemented content
PR&COMMUNICA strategies for a company specializing in
TION MANAGER/
Contacts
Magento-related matters, showcased on

PERSPECTIVE perspectiveteam.com/blog
Produced articles and social media content
MOBILE:[open contact info](look above in the "contact info" section) October 2017 - to communicate industry expertise
[open contact info](look above in the "contact info" section) effectively.
July 2019,
Applied SEO tools conducted keyword
T:OLICHKA_BOITSOVA Fabruary 2022-July
research, and optimized content for
LinkedIn 2024, May -
improved online visibility.
December 2025 |
Improved media relations and pitched
articles to specialised websites
Prepared the company for participation in
specialised events
Developed content for marketing printed
materials

Education MARKETING Developed and executed a comprehensive go-
to-market strategy for a startup,
COMMUNICATION including market research, positioning
Kyiv National Taras Schevchenko
MANAGER | launch structure, and content development
University /2012-2016/Bachelor’s Degree
PLAYFUSIONLABS of the company website
in Political Science October 2024-June Designed and managed email marketing
campaigns
Lemon School /2025/ Certified Digital 2025
Coordinated the startup’s participation in
Marketing Specialist industry events, conferences
Managed the company’s reputation through
review platforms such as GoodFirms and
Clutch
Created and optimized company profiles on
B2B service marketplaces and platforms
 Olha Boitsova
PR&MARKETING MANAGER

Experience

CONTENT Developed content for marketing printed
materials
MANAGER | Establishing internal team communication
RENGY to gather information for content strategy
DEVELOPMENT Development and implementation of a
October 2017-July strategy for social networks
2019

PR MANAGER | Development and implementation of a PR
OSD GROUP strategy tailored to the client’s goals,
positioning, and target audiences
SEPTEMBER 2017- Operation of the company’s press office,
2016 including day-to-day communications,
coordination of messaging, and preparation
of analytical and performance reports
Planning, organization, and execution of
press events and brand image events,
ensuring strong media coverage and
alignment with brand values
Creation of PR materials (press releases,
articles, statements, speeches) and
ongoing communication with media outlets
to build and maintain positive

Contacts
relationships with journalists and editors

Designing and executing comprehensive PR
MOBILE:[open contact info](look above in the "contact info" section)
PR strategies based on business objectives,
[open contact info](look above in the "contact info" section)
MANAGER/PRCOM brand positioning, and audience insights
October 2014- Managing the company’s press function,
overseeing external communications and
September 2016
producing regular performance and media
reports
Coordinating and delivering media and
reputation-focused events, from concept
development to on-site execution and post-
event coverage
Developing high-quality PR content (press

Skills releases, editorial materials, official
statements) and maintaining strong, long-
term relationships with media
Strategic Communication & Planning representatives
Stakeholder Management
Content Strategy & Storytelling
Digital Marketing & SMM
SEO & Web Communication
Writing scripts and developing formats for
TV an original authored program
JOURNALIST/UTR Hosting and managing an original program,
CHANEL including content planning and on-air
delivery
Working on news stories, from topic
selection and research to scriptwriting
and editorial coordination