Юлія

YULIYA ANDRIUSHCHENKO
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Experienced CMO with solid skills, high effectiveness and ROMI in B2B/B2C business – marketing, sales
and marketing agency owner.
Top-manager with sufficient experience in Growth Hacking, Project / Account Management (USA e-
commerce), Strategic Marketing and Product Management, Sales, Marketing Services in leading
companies with constant success of market share growing.
Leading cross-cultural people teams.
Building teams and departments from “0” to achieve needed results
Direct training practice in business schools. Professional columnist in well-known mass media
Completed studies in the schools of the USA and Germany. Experience of living in the USA and working
with USA companies

EXPERIENCE AND ACHIEVEMENTS
JUNE 2022 – MARCH 2024
PROJECT MANAGER TEAM LEAD
EVESTAR E-COMMERCE MARKETING AGENCY (USA based) https://evestar.com/
- Project tasks coordination and management (Monday, Jira, Google Docs)
- Tasks and deadlines settings, tracking across multiple in-house teams: media-team, email
marketing team, design team, web dev team, strategists team.
- Keeping track of deadlines, tasks fulfilments, changes across the tasks and timelines,
monitoring and communicating the progress
- One-point contact and communication for the clients in different geographies across the
world: USA (mainly), UK, UAE, Canada, Italy, Portugal, Germany. Problem-solving and trouble
shooting
- Ensuring all the tasks are in line with the goals set and approved by the clients

MAY 2021
CEO AND OWNER
KAMENEVA MARKETING AGENCY
Full marketing services agency from targeting, social media management up to growth hacking,
marketing strategies development and marketing department outstaff 24/7 providing. 80% of
customers are from EU and North America, other 20% represent agrarian business in Ukraine
Recent projects:
- E-commerce projects in the USA: email strategy and tech stack, sms and tech stack, brand
development strategy, revenue growth strategies
- Elearning services launch and promo, new customers acquiring and market share gaining in
the USA and EU-countries
- Launching, customers acquiring in agrarian consultations business in Baltics and the USA
- Launching research market services in the USA
http://kameneva.agency/
SEPTEMBER 2020 – APRIL 2021
KEY ACCOUNT LEADER
CORTEVA AGRISCIENCE
Responsibility for growing business (seeds+crop protection) with 40 customers – top Argo holdings
in Ukraine. Managing a team of 26 team-players. Customer relationship building, negotiation
conducting and keep growing vs previous year/season. Fulfilling Sales KPIs (Sales plan in
seeds+crop protection) and growing Market share in Agroholdings

JULY 2018 – SEPTEMBER 2020
HEAD OF MARKETING
LNZ GROUP OF COMPANIES
Marketing department built from zero. Agronomical solutions department built from zero. 4 direct
reports. All marketing Ps responsibility for own products (seeds+CP), promotional activities for
distribution business. Leading transformation changes inside the company in commercial function
(marketing+sales+agronomical solutions).
Key achievements:
- Crop protection successful brand launch – DEFENDA. Proven brand awareness and lead
conversion KPIs
- Seeds brand successful launch – UNIVERSEED. Proven brand awareness and lead conversion
KPIs
- CRM database built >> seeds+CP strategy (own products) developed
- Communication strategy outlined
- Sales Effectiveness plan defined as a result sales growth (DEFENDA CP 10 times in 3 years,
UNIVERSEED 2 times in 3 years)
- Agronomical solutions strategy defined. Region presence and demand creation KPIs defined

MARCH 2018 – JUNE 2018
SEEDS LEAD
SYNGENTA UKRAINE
All marketing Ps responsibility for sunflower, corn, barley, rapeseed – with sunflower and corn
business focus. Building and improving seeds business processes. Campaigns development and
execution leading in order to fulfil company’s business goals. Close collaboration and joint
cooperation cross-functionally inside commercial team (Sales+Marketing+Agronomy). All being
done to ensure 1% market share growth in corn each year for the next 5 years; retain 38% market
share in sunflower and make sustainable growth further. Helping sales team in demand creation
outline, account management process creation and adoption

SEPTEMBER 2017 – MARCH 2018
CAMPAIGN LEAD ARABLE CROPS
SYNGENTA UKRAINE
All marketing Ps responsibility for arable crops – sunflower, corn, barley, rapeseed – and crop
protection technology for oilseed crops, cereals, corn and sugar beet, leading a team of 12 people.
Campaigns development and execution leading in order to fulfil company’s business goals. Close
collaboration and joint cooperation cross-functionally inside commercial team
(Sales+Marketing+Agronomy)

MAY 2016 – SEPTEMBER 2017
REGIONAL MARKETING LEAD EAST EUROPE

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MONSANTO UKRAINE
All marketing Ps responsibility for both crops – Corn and WOSR, leading a team of 7 people in
Eastern Europe Division
Key achievements:
- Increase of market share in corn for 6%, in WOSR – for 2% in 2016-2017
- Shift from product to solution while managing sales and demand creation: launch of digital,
agronomical and technological tools – point of differentiation on the market
- Coordination of Sales Effectiveness team creation and localization
- Change of events from entertainment to technological innovations and education
- Successful transformation of central and local marketing organization
- Successful management of the international team
- Optimization of resources

JULY 2013 – MAY 2016
MARKETING MANAGER CORN
MONSANTO UKRAINE
Product, price, place, promotion elaboration and development
Budget Management
Strategy implementation according to business goals
Development, implementation and tracking of marketing plan
Key financials and business delivering and tracking
Key achievements:
- Market share growth for 10% for 3 years in total
- Perfect collaboration with sales team and cooperation on company goals and result
orientation
- Driving Sales and demand creation on the ground constantly

MAY 2008 – JULY 2013
PRODUCT MANAGER CONSUMER PRODUCTS
BOSCH&SIEMENS HOME APPLIANCES
Market Research
Preparation of new products launch on the market
Making recommendations on promotion, distribution, design and pricing after evaluating the data
Support of marketing activities
Regular Store-checks (store audit)
Key achievements:
- Idea and launch of Cubixx food processor and 10% penetration in launch year
- 3% growth of market share in professional coffee-machines segment

MAY 2007 – MAY 2008
SALES ANALYST
PROCTER&GAMBLE
Reporting and forecasting (daily, weekly, monthly, quarterly, yearly)
Key user of the Internal Shipment Reporting System
Client/distributor database management
Key-user of the internal reporting systems

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 JUNE 2006 – MAY 2007
MARKETING SERVICE INTERN
PHILIP MORRIS UKRAINE

EDUCATION
NOVEMBER 2013
MINI-MBA CERTIFICATE, CENTRAL EUROPEAN UNIVERSITY, BUDAPEST, HUNGARY

2006-2008
MASTER’S DEGREE IN INTERNATIONAL BUSINESS WITH HONORS, INSTITUTE OF
INTERNATIONAL RELATIONS, KYIV NATIONAL T.SHEVTCHENKO UNIVERSITY

2002-2006
BACHELOR’S DEGREE IN INTERNATIONAL BUSINESS WITH HONORS, INSTITUTE
OF INTERNATIONAL RELATIONS, KYIV NATIONAL T.SHEVTCHENKO UNIVERSITY

2002-2008
MASTER’S DEGREE IN ENGLISH/GERMAN LANGUAGES TRANSLATION, INSTITUTE
OF INTERNATIONAL RELATIONS, KYIV NATIONAL T.SHEVTCHENKO UNIVERSITY

2000-2001
FSA/FLEX SCHOLARSHIP WINNER, LEONARDTOWN HIGH SCHOOL, MARYLAND,
USA

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