Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/8240957/

Work experience

Media buyer

from 08.2023 to 08.2025 (2 years)
BTrend - Construction company, Луцьк (Будівництво, архітектура, дизайн інтер'єру)

- Trained a junior media buyer and an analyst from scratch, gradually transferring knowledge and responsibilities.
- Implemented structured task management through Worksection.
- Built and delegated an analytics system with 20+ sales funnel stages, now actively used by sales, marketing, and leadership teams.
- Launched a system for regular testing of creatives and advertising directions — structured by cities, channels, and creative types
- Reduced CPL 3x in the first month (from \$15 to \$5), enabling us to scale up to 1,500 leads/month.
- Collaborated closely with the creative team — wrote briefs for ad creatives and analyzed their performance.

Facebook Ads Spesialist

from 01.2023 to 08.2023 (7 months)
Linemedia Digital, Дистанційно (Маркетинг, реклама, PR)

- Developed Facebook Ads strategies for e-commerce and B2B in Europe (truck and spare parts sales).
- Created creatives and technical briefs for designers.
- Launched and optimized ad campaigns, analyzed performance, and made adjustments based on results.
- Developed an analytical system to assess the impact of advertising using advanced formulas and established regular monthly reporting for clients.
- Implemented analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel).
- Communicated with English-speaking clients.

Facebook Ads Specialist

from 11.2021 to 01.2023 (1 year 2 months)
Freelance, Дистанційно (Маркетинг, реклама, PR)

I worked either independently or in collaboration with small agencies, in the following sectors:
- E-commerce: silver jewelry store, Lego toy store, eyelash extension materials store, wholesale cosmetics store, swimwear brand — reduced cost per purchase, improved ROAS, worked with dynamic catalogs.
- Services: B2B baggage delivery company, mortgage broker, neon sign company - reduced cost per lead, improved campaign structure, worked with CRM data.
- Local Business: 3 food delivery services, 3 hotels, furniture manufacturing.

I have worked with both Ukrainian and international clients. This includes a six-month direct collaboration with a Czech agency and a USA-based mortgage broker company

Digital Marketing Manager

from 01.2020 to 11.2021 (1 year 10 months)
Altesso - ECommerce Shop, Дистанційно (Роздрібна торгівля)

- Planning and executing PPC strategy to increase net revenue (Facebook Ads, Google Ads)
- Launching and optimizing ad campaigns, testing products, creatives, and audiences.
- Analyzing results — actual sales in CRM, adjusting budgets.
- Preparing analytics and reports.
- Working with creatives — preparing videos and banners.
- Onboarding assistants.

Store Manager, Advertising Manager

from 12.2018 to 05.2020 (1 year 5 months)
12 Krisel - Secondhand Furniture Store, Луцьк (Роздрібна торгівля)

- Building and managing performance marketing campaigns (Google Ads).
- Assisting with website development and maintenance.
- Creating product photos, videos, and social media banners.
- Posting daily on Facebook, Instagram, Viber, and Telegram.
- Providing courteous customer communication via phone, messengers, and in-person interactions.

Education

Lesya Ukrainka Volyn National University

Master's degree, educational program "Document support of management and informational analysis activities", Lutsk
Higher, from 2016 to 2018 (2 years)

Lesya Ukrainka Volyn National University

Bachelor’s degree, the field of study "Documentation and information services", Lutsk
Higher, from 2012 to 2016 (4 years)

Knowledge and skills

• MS Excel
• Google Ads
• Google Analytics
• Canva
• Facebook Ads Manager
• Google Sheets
• E-commerce
• Commerce Manager, Data Feeds

Language proficiencies

English — above average

Additional information

👌 Work Experience
I am a Media Buyer specializing in Meta ads and analytics. I have worked with English-speaking clients, trained junior specialists, and organized the work of a small team. My strength lies in creating effective systems that really work. I combine analytical thinking with creativity: I know how to improve the conversion of creatives, dive deep into projects, generate ideas, and write briefs.

For the last 3 years, I have been managing budgets between $5,000 and $10,000 per month. I have worked both in companies and agencies, full-time and as a freelancer. I’ve launched and optimized Facebook ads, analyzed campaign performance based on data, improved results, and collaborated with creative teams.

Technologies & Tools
- Facebook Pixel, GA4, Google Tag Manager, UTM parameters, CRM systems, Dynamic Catalogs
- Worksection, Notion
- Video editing, Banner creation
- Google Sheets: Pivot tables, VLOOKUP, SUMIF, IF, over 20 formulas, Simple JavaScript, Dynamic Dashboards, graphics, visualizations

Industries I Have Worked With:
- Services with multi-step sales funnels: I have a deep understanding of how sales funnels work, analyzing CRM data and making decisions based on actual sales, not just the data from the ad account. I worked 2 years in a construction company, and launched ads for a B2B baggage delivery company and a mortgage broker.
- E-commerce: I have experience creating strategies for product businesses, working with dynamic catalogs, and boosting sales of specific products. My clients included a handbag store, silver jewelry store, Lego toy store, eyelash extension materials store, wholesale cosmetics store, and swimwear brand.
- Local Business: I have experience targeting specific cities and small audiences. I’ve worked with 3 food delivery services, 3 hotels, a massage client, and a furniture manufacturing company

💪 Let's talk
Tg @myroslava_MI
Regards, Myroslava