Contact information

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Work experience

Email Marketing Specialist

from 05.2022 to now (3 years 3 months)
IT

- Developing marketing copy aimed at sales. The main task is creating texts that convince customers to order a horoscope or other services. This is a key responsibility, as marketing copy directly impacts sales.

- Writing trigger emails for various customer interaction points. These emails help maintain customer engagement, which can significantly increase conversion rates.

- Setting up automated email sequences (based on events such as demo view, purchase, abandoned payment, etc.). Automated emails are crucial for improving engagement and customer retention.

- Monitoring spam rates, configuring necessary signatures, and connecting to Postmasters to improve email deliverability. High deliverability is essential for running effective email campaigns.

- Creating monthly reports on key metrics (conversion, opens, clicks, deliverability) to analyze email campaign performance and optimize future efforts.

- Building email templates in block editors: preparing templates and ensuring proper display, including in dark mode. High-quality templates ensure emails look professional across all devices.

- Successfully applying for and enabling AMP functionality; creating basic emails with surveys and polls in editors. AMP allows for interactive emails, increasing user engagement.

- Communicating with users in five languages; translating texts into German, Spanish, and English using GPT, followed by review by professional translators. Over a year, no complaints were received regarding the quality of translations.

- Running A/B tests based on specific goals, with defined metrics for measuring success. A/B testing allows for optimizing marketing campaigns but depends on the company's specific objectives.

- Experience working with user databases up to 5 million. While this is important, it is a lower priority compared to other tasks, as companies typically focus more on the efficiency of workflows rather than just the size of the database.

Direct Marketing Specialist

from 06.2019 to 05.2021 (1 year 11 months)
OnlineStylist - Fashion Platform, Вся Украина (IT)

- Development and implementation of direct marketing strategy (promo campaigns, marketing automation funnels, technical trigger letters, onboarding flow)
- Control of user acquisition & Churn
- Marketing and triggers campaign creating and launching
- A|B testing (Texts, Promo Structures, Subjects etc)
- Creating flows via facebook chatbot messenger
- Landing Page Creating for different business aims
- Technical tasks writing and working IT development team
- Taking part in product improvement

Direct Marketing Specialist

from 09.2018 to 03.2022 (3 years 6 months)
Flowers.ua, Днепр (Роздрібна торгівля)

- Development and implementation of direct marketing strategy (site and app)
- Creating and execution of monthly content plan
- Planning of Monthly marketing budget and KPI
- Monthly and weekly reporting
- Key direct marketing indicators analysis and improving (OR, CTR, CR, DR )
- A/B testing
- Marketing and triggers campaign creating
- Development of new marketing funnels | Improvement of current funnels
- Customers segmentation
- Work with different partners aims at new users acquisition (monobank, opera etc)
- Technical tasks writing for IT development team

Professional achievements
- Monthly purchase growth 40%-50% (to previous year)
- Acquired 30% of current clients to the new Flowers.ua app through direct marketing channels
- New implemented channels: Viber / SMS which brought +8% to monthly sales.

Email Marketing Specialist

from 11.2016 to 05.2018 (1 year 6 months)
eSputnik - Marketing Agency, Днепр (IT)

- Working with 3-4 projects at the same time
- Development and implementation of direct marketing strategy
- Control of User Acquisition & Churn
- Marketing and triggers campaign creating and launching
- A|B or ABC testing (Texts, Promo Structures, Subjects etc), Analysis & Improvements
- Writing different articles on professional topics. Wrote and published 10 articles on professional topics

Education

The Dnipro University of Technology

Marketing, Днепр
Higher, from 2014 to 2018 (4 years)

College of Construction, Installation Technologies and Architecture

Marketing, Днепр
Specialized secondary, from 2011 to 2014 (3 years)

Language proficiencies

• English — above average
• Ukrainian — fluent
• Russian — fluent

Additional information

Портфолию
https://drive.google.com/drive/folders/1foQtchrQBsiWQivTUiKnUxQ0RtGtXZhY?usp=sharing