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Work experience

Brand marketer

from 11.2023 to 08.2025 (1 year 10 months)
Toptal - leading global freelance talent network, Other countries (Marketing, advertising, and PR)

Key achievements:
• Developed new Visual Identity for Slipiest
• Rebranded and redesigned the website for ReinForestQA

Responsibilities:
• Support all aspects of brand developement, including market research and insights, competitive analysis, brand positioning, customer experience design, communication strategy, and campaign creation.
• Develop compelling value propositions grounded in a deep understanding of business objectives, audience insights, customer pain points, and market trends.
• Collaborate closely with creative teams to strengthen brand identity and deliver engaging promotional materials that refresh and elevate client brands.
• Generate strategic recommendations and creative concepts to address client business challenges, supported by analytical reports evaluating potential impact and effectiveness.
• Partner with cross-functional teams — including Product, Marketing, Creative, and Sales — to align brand strategy and ensure a seamless, cohesive brand experience across all touchpoints.
• Oversee the end-to-end creative process, from concept through execution, ensuring that all deliverables are on-brand, timely, and of the highest quality standards.

Marketing Team Lead

from 05.2018 to 08.2023 (5 years 4 months)
Netwave - ranked #2 among 70 IT integration companies nationwide, Remote (IT)

Key achievements:
• Developed and implemented account-based communication strategy, delivering key results in:
- Maximized the lead generation efficiency: new deals generated through the marketing funnel contributed up to 8.5% ($1,38M) of yearly income.
- Increased the LTV of existing customers, with additional deals from active accounts generating a 4% ($640K) uplift beyond the forecasted growth plan.
• Realized a full-cycle rebranding project for two company brands (Netwave, Omnilink).

Responsibilities:
• Recruiting and structuring the marketing team, establishing workflows and procedures in close collaboration with Sales, Business Development, and Delivery teams, including implementing a motivation system.
• Defining team and individual KPIs, monitoring performance, evaluation of results, and managing incentives to maintain high motivation and productivity.
• Management over the marketing department budget, covering administrative expenses and marketing activities.
• Developement annual and quarterly marketing plans, including budgeting, leads/revenue forecasting, execution management, ROI forecasting.
• Conducting research of client behavior and building Customer Journey Maps to identify the most effective communication touchpoints.
• Creation and launch of Paid Search and Display campaigns across Google, Facebook, LinkedIn, and programmatic platforms such as SmartyAds and MGID, followed by ongoing monitoring and optimization recommendations.
• Supervision over a cross-functional teams (internal specialists and contractors) across research, communicational and content creation projects to ensure process efficiency and achievement of expected results.
• Plan and execute integrated, cross-channel marketing campaigns — both digital and event-based — leveraging the company’s service portfolio, domain expertise, and market insights. Coordinate all campaign stages, including product packaging, communication strategy development, promotional material creation, ad setup and launch, and ongoing optimization to achieve forecasted KPIs.
• Development of the direct marketing content strategy in collaboration with the technical team to create targeted materials segmented for key client groups.
• Implementation of an end-to-end analytics system integrating Google Analytics, a call-tracking SaaS platform and internally developed CRM solution.

Marketing Manager (export markets)

from 04.2016 to 04.2018 (2 years)
MHP - Biggest agriculture holding in Ukraine, Kyiv (Food industry)

Key achievements:
• Created new export brand for frozen poultry and it’s launch to a new markets (Middle East and Gulf region). The brand’s first-year performance reached 8,000 tonnes in sales, representing 2.2% of the company’s global exports.

Responsibilities:
• Market research in a new supply region: identifying consumer trends, analyzing key competitors’ brand strengths and market shares, and performing qualitative studies to understand purchasing decision factors. Determining market volume and sales structure, forecasting potential sales, and identifying target consumer segments.
• Organization of focus groups and benchmarking competitive products by comparing their quality, positioning, packaging, promotional tools, and price differentiation.
• Development the brand positioning concept and supervising a local design agency in creating visual identity, naming, and packaging for the new brand, followed by assessing consumer perception of the finalized concept.
• Coordination the company’s participation in annual international food exhibitions (SIAL Paris, FHO Oman) to showcase products to potential sales partners and create opportunities for preliminary deals by the sales team.
• Launch the on-shelf promotional campaigns to boost sales, including creative development, and overseeing the production and distribution of trade marketing materials.

Brand manager

from 03.2014 to 04.2016 (2 years 2 months)
Intertelecom - One of TOP-4 mobile operators in Ukraine, Odesa (Telecommunications and networking)

Key achievements:
• Increased spontaneous brand awareness from 39% to 68% among the target audience (mobile internet users) through a multistage communication campaign.

Responsibilities:
• Development and execution of communication blocks aligned with the marketing strategy.
• Analysis of subscriber tariff usage and behavior and creating special offers and Unique Selling Proposition for promo campaigns.
• Controlling the full-cycle creation and launch of promotional and advertising activities to drive sales and increase brand awareness, including communication planning, budgeting, KPI forecasting, supervising creative agencies and internal project teams, and coordinating ad distribution across digital, OOH, and TV channels.
• Evaluating the effectiveness of marketing activities, preparing reports, and providing recommendations to improve communication efficiency.
• Tracking core brand-health indicators through Gemius analytics.
• Ensuring quality control of brand presence at offline points of sales, including Customer Service Centers, dealer locations, national tech and gadget retailers.

Marketing coordinator

from 03.2010 to 03.2014 (4 years)
Puratos - Leading European producer of bakery and confectionary, Odesa (Food industry)

Key achievements:
• Developed two new products - dry bakery mixes, successfully distributed to Ukrainian and European markets and incorporated into the company’s global portfolio.

Responsibilities:
• Conduction the in-store benchmark panels to gather consumer insights on bakery product choices and taste preferences.
• Preparation of the consumer insights reports for the head office marketing lead (CIS region) to support new product development approvals.
• Initiating and executing of the product line modifications and new product launches in close collaboration with R&D and Sales teams.
• Developement sales-support communication materials for existing and new product ranges, including product presentations, recipes, specifications, catalogs, and leaflets.
• Supervision of the packaging production process for locally produced assortments.
• Creation of the quarterly recommendation lists for customers to optimize product ranges based on global market trends and consumer research.
• Launch the local corporate website version, managing the full development cycle and content placement using the corporate CMS.
• Generation of sales-support marketing communications (PR, Email, SMM) by adapting corporate promotional materials for the local market.

Education

Vadym Hetman Kyiv National University of Economics

Marketing management. Institute of Business Education, Київ
Higher, from 2013 to 2016 (3 years)

Odesа Polytechnic National University

Management of foreign economic activity. Institute of Business, Economics and Information Technologies., Одеса
Higher, from 2011 to 2016 (5 years)

Additional education and certificates

Google Ads Display Certification

2022

Google Ads Search Certification

2022

Google Ads - Measurement Certification

2022

Knowledge and skills

• Adobe Photoshop
• CRM
• Email
• Bitrix24
• Google
• Ability to analyze
• Management skills
• Adobe Illustrator
• Google Ads
• Google Analytics
• Advertising
• Facebook
• Trello
• WordPress
• Facebook Ads Manager
• Figma
• Design
• Serpstat
• MS Teams
• SendPulse
• Asana
• Redmine
• LinkedIn
• Wix
• Basecamp
• Display Network
• Hotjar
• Infographics
• Performance testing
• Readymag

Language proficiencies

English — advanced

Additional information

You can follow the link below to see a more detailed, visualized overview of my career path and achievements:
https://www.chernik-gleb.cv