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Work experience

COO / Lead UX/UI, Product Designer

from 10.2023 to 02.2025 (1 year 4 months)
Valii, Київ (IT)

I completed the entire product development cycle, from briefing to MVP launch (five sections: Transactions, Agents, Managers, Refill Request, Statistics). I worked on further product development for 1.5 years. Built hypotheses. Implemented metrics. Optimized processes. Added features to CRM. Design based on design system components.
Redesigned the card with a focus on convenience, resulting in a 40% reduction in errors and a 13% increase in application processing speed.

I also redesigned the main tool, our partners' online service, optimizing the main scenario “Conducting an exchange” by reducing the flow from 8 to 6 steps. (There was also a 5-step option, but with a greater information load in the first step. We decided not to overload it). We improved the UX flow of the exchange by +18% in terms of conversion and -22% in terms of transaction completion time.
We developed a standard for transferring layouts for the partner team: it included user stories, edge cases, and guidelines, which allowed 100% of the teams to implement the design independently. Reduced clarifications by 80% and increased satisfaction to 9.8/10.
The design system accelerated design by 40%. Reduced UI bugs by 35%. Shortened the cycle from analysis to transfer to development from an average of 5 to 3 days.
Created effective onboarding — completion increased from 60% to 88%, with a positive impact on LTV.
Improved retention by 30 days +36% repeat visits in quarterly statistics. NPS: from 6.1 to 8.4.

As COO, I initiated, implemented, tracked, and optimized the organizational model “From Startup to Corporate Structure,” which ensured process systematization, transparent reporting, and readiness for scaling. The result was a 65% reduction in decision-making time, increased management efficiency, and increased operational stability during a period of active growth. Manager satisfaction surveys: from 6.1 to 9.6 after I implemented a centralized repository.

Managed a team of four UX/UI designers: defined strategic directions, conducted reviews, daily stand-ups, and mentoring.
Organized the design department. Implemented a roadmap, review cycles, KPIs, and SOPs. Team efficiency increased by 50%. Tasks completed on time increased from 62% to 93%.
Optimized the process of maintaining and transferring documentation and layouts to development. Reduced development time by 33%. Reduced the number of revisions by 47%. Increased developer satisfaction from 6.1 to 9.6/10 - Surveys.
The team began to independently initiate decisions that affected key metrics (Retention, Conversion).

Senior UX/UI, Product Designer

from 08.2022 to 10.2023 (1 year 2 months)
Valii, Київ (IT)

• Developed, maintained, and continuously improved the design system, ensuring visual consistency and scalability across the entire product.
• Established and optimized internal team processes, fostering a streamlined and efficient design workflow.
• Defined and implemented a comprehensive user experience (UX) strategy, including user workflows, design principles, and system-wide consistency.
• Demonstrated strong innovation and problem-solving skills, identifying user pain points through research and delivering impactful design improvements.
• Executed high-quality design work, addressing complex UX challenges — from information architecture and user flows to detailed interface design.
• Decomposed the product development cycle, clearly outlining stages from the initial client interaction to the handoff of final mockups to the development team.
• Collaborated cross-functionally with product managers, developers, and stakeholders to ensure design solutions aligned with business objectives and technical feasibility.

Middle+ UX/UI Designer

from 12.2020 to 08.2022 (1 year 8 months)
VIS-A-VIS digital outsourcing, Київ (IT)

• Led the end-to-end design of websites — from interpreting the brief and ideation to full execution — including new builds, redesigns, and optimization of existing platforms in line with business objectives and user needs.
• Collaborated directly with clients throughout the entire design process: conducted briefings and workshops, clarified requirements, presented design concepts, and provided well-grounded rationales for each solution.
• Worked closely with development teams to ensure design accuracy during implementation, participated in handoff processes, and facilitated smooth communication between design and engineering.
• Mentored junior designers, providing guidance, feedback, and support to improve the quality of their work and help them grow professionally within the team.
• Participated in design tenders, contributing to strategic proposals and visual presentations that led to winning high-profile projects.
• Presented the redesign concept of the Vodafone Business website to the company’s British division, showcasing an improved user experience aligned with brand goals.
• Delivered design solutions for major corporate clients, including DTEK, Vodafone, Aviso, Pravex Bank, Dnipro Bank, among others — ensuring high standards and consistent results across industries such as energy, telecom, and finance.

UX/UI Designer

from 03.2020 to 12.2020 (9 months)
UFATOV, Дистанційно (IT)

• Positioned and operated as an independent design studio, offering full-cycle website development services with a focus on Tilda platform solutions.
• Handled client acquisition and communication, including outreach, negotiations, project scoping, and managing long-term client relationships.
• Led the design process — from conceptual development to final execution — creating visually compelling and functional websites tailored to client objectives.
• Presented design concepts and solutions to clients, providing strategic justification and iterating based on feedback.
• Managed a cross-functional team, which included a graphic designer and a developer.
• Decomposed tasks and delegated responsibilities to copywriters, content creators, and project managers to ensure efficient project execution.
• Oversaw multiple projects simultaneously (2–4 at a time), ensuring timely delivery, quality control, and alignment with business goals.

Junior UX/UI Designer

from 05.2018 to 03.2020 (1 year 10 months)
Flexites, Дистанційно (IT)

• Designed and developed individual web pages and landing pages, focusing on conversion-oriented structure, clear messaging, and user-friendly interfaces.
• Collaborated directly with clients, gathering requirements, aligning on expectations, and presenting design solutions tailored to their business goals.
• Contributed to building the company’s promotion and positioning strategy, helping define its value proposition and target audience across digital channels.
• Successfully sold a redesigned website to a client who had been unable to sell the previous version for an extended period — providing a tangible business outcome through improved UX and visual design.
• Gained valuable hands-on experience in project execution, communication, and sales — this first commercial design experience was foundational and uniquely impactful in shaping my approach to design and product thinking.

Knowledge and skills

• UX-дизайн
• UI-дизайн
• Standard Operating Procedures (SOPs)
• Впровадження системи KPI
• Business and Competitor Analytics
• Product Design
• Strategic Thinking and Operational Planning
• Team Management
• Development and Support of Design Systems
• Task Delegation & Mentorship
• Low & High Fidelity Wireframes
• User-Centered Design (UCD) & UX Research
• Product Thinking
• UX Research

Language proficiencies

English — average