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Work experience

Head of Marketing

from 04.2022 to now (3 years 4 months)
Gambling & Betting (NDA), Київ (IT)

• Research of the market, region, competitors, users
• Marketing strategy development
• Brand awareness strategy development
• Organization of marketing department
• Marketing team management
• Search for sponsorship contracts
• Influence marketing and SMM
• Affiliate marketing: partner search, revshare, CPA
• Working with the traffic arbitrage department: FB Meta, Google UAC
• Working with the media buying department: networks, social media, DSP, mobile apps
(CPI, CPA, CPM, CPC)
• Working with the brand, product, analytics, SEO, ORM, SERM, CRM departments

Head of Marketing

from 04.2019 to 03.2022 (2 years 11 months)
Forking Bet, Киев (IT)

• Team management
• Creation of a marketing department
• Working with outsourcing specialists
• Analysis of competitors, market and customers
• Marketing strategy development
• Digital marketing (PPC, SEO, SMM)
• Content marketing
• Product development
• SERM, PR
• Branding and communication strategy
• Analysis of the effectiveness of marketing activities

Head of Marketing

from 09.2017 to 03.2019 (1 year 6 months)
IT-Artel, Киев (IT)

• Strategic planning, positioning & messaging
• Setting project KPIs, metrics and OKRs (ROI, LTV, CAC, etc)
• Content marketing
• UX / UI
• PR, media outreach
• SEO, SMM, PPC, Email marketing
• Traffic acquisition, analytics, and management
• Market research, competitive analysis, customer profiling, benchmarking
• IT project management experience
• Growth hacking for startups, new markets penetration experience
• Landing page development
• Marketing team hiring, training & management

Senior Marketing Specialist

from 07.2015 to 08.2017 (2 years 1 month)
Assoft, Киев (IT)

• Worked to establish and implement strategic marketing plans designed to capitalize on market opportunities and achieve growth
• Hiring, training and supervising marketing specialists for the project
• Regular competitors' offers analysis to find the best cases to optimize the offers and
expand own product range
• Assessed competition and determined business and marketing plans to be
implemented.
• Worked to foster a marketing plan that promoted brand awareness and effectively
launched messages
• Led the company on strategy, content, and creative initiatives for fully-integrated
marketing communications
• Successfully managed company social media accounts
• Developed and managed email campaigns

Education

National Technical University "Kharkiv Polytechnic Institute"

Management, Kharkiv
Higher, from 2010 to 2014 (4 years)

Knowledge and skills

• Здатність до навчання
• Креативність
• Digital-маркетинг
• Тактичний маркетинг
• Розробка маркетингової стратегії
• Запуск нових брендів
• Google Ads
• Google Analytics
• Самостійне прийняття рішень