Юлія

Yuliia Tabachenko
St. M.Vasylenka 8b, Kyiv, Ukraine [open contact info](look above in the "contact info" section) mail: [open contact info](look above in the "contact info" section)

Work experience:

02/2024 ‐ 05/2024

Company: Victoria Yakusha Gallery, FAINA

Job title: PR Manager

Duties:

● Working with the media: preparing topics for articles, working with press and post
releases

● Preparation of press kits for Milan Design Week, for the Collectible Design Exhibition

● Writing a press release, preparing a collection presentation, preparing texts for
brochures, as well as banner visualization.

●Submission of applications for international competitions.

● Organizing interviews on radio and providing comments on TV.

● Search for and communication with exhibition curators.

● Preparation of a content plan for social media platforms (Instagram, TikTok, and
YouTube).

● Analysis of PR effectiveness.

12/2022 ‐ 04/2024

Company: Beauty Business School КОСМОТРЕЙД

Job title: PR Manager

Duties:

● Working with the media: preparing topics for articles, working with press releases

● Сollaborating with bloggers - finding bloggers, providing content for native stories or
live streams

● Managing Telegram channels - searching, providing content

● YouTube integrations
● Finding partners - collaborations with brands for audience exchange

● Effectiveness analysis

● Product placement development

09/2018 ‐ till now

Company: Genius Marketing(Genius Space)

Job title: PR Director. Brand Director of LOB

Duties:

● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media

● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles, and keynote presentations●
Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them

● Searching for new sponsors and partners

● All work communication and accompanying sponsors/partners to continuing of LOB19
event

● Searching and communication during preparation for the event with speakers●
Organisation part ( work with volunteers, team)
02/2021- 02/2022

Company: Roman Babitskyi Investment ( Big Invest Summit)

Job title: PR Manager. Brand Manager of Festival

Duties:

● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media

● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles, and keynote presentations●
Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them

● Searching for new sponsors and partners

● All work communication and accompanying sponsors/partners to continuing of NLP
event

● Searching and communication during preparation for the event with speakers●
Organisation part ( work with volunteers, team)

02/2020 ‐ 05/2023

Company: Igor Pogodin Academy ( PSY Forum 2021)

Job title: PR Manager. Brand Manager of Festival

Duties:
● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media

● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles, and keynote presentations●
Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them

● Searching for new sponsors and partners

● All work communication and accompanying sponsors/partners to continuing of NLP
event

● Searching and communication during preparation for the event with speakers●
Organisation part ( work with volunteers, team)

05/2019 ‐ 02/22

Company: Big Money (part time)

Job title: PR Manager of Big Money Conference

Duties:

● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities
● Directing social media team to engage audiences across traditional and new media

● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles, and keynote presentations●
Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them

● Searching for new sponsors and partners

● All work communication and accompanying sponsors/partners to continuing of LOB19
event

● Searching and communication during preparation for the event with speakers●
Organisation part ( work with volunteers, team)

03/2019 ‐02/2020

Company: Bestyoutuber School. Maxim Rogovcev

Job title: PR Director

Duties:

● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media

● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests
● Creating content for press releases, byline articles, and keynote presentations●
Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them.

07/2018 ‐ 02/2019

Company:Isaac Pintosevich System(full time)

Job title: PR Director

Duties:

● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media

● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles, and keynote presentations

● Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them

07/2018 ‐04/2019
Company: Instamania (part time)

Job title: PR Manager

Duties:

● Coordinating all public relations activities

● Developing a marketing communications plan including strategy, goals, budget and
tactics

● Developing a media relations strategy, seeking high-level placements in print,
broadcast and online media

08/2018 ‐02/2019

Company: Pavel Kovtunenko - official representer of Alibaba in Ukraine(part time)

Job title: PR Director

Duties:

● Coordinating all public relations activities

● Developing a marketing communications plan including strategy, goals, budget and
tactics

● Developing a media relations strategy, seeking high-level placements in print,
broadcast and online media

02/2015 ‐ 06/2018

Company: Genius Marketing(full time)

Job title: PR Director. Brand Director LOB18

Duties:

● Developing a marketing communications plan including strategy, goals, budget, and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media
● Leveraging existing media relationships and cultivating new contacts within business
and industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles, and keynote presentations●
Monitoring, analyzing and communicating PR results on a quarterly basis

● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them

● Searching for new sponsors and partners

● All work communication and accompanying sponsors/partners to continuing of LOB19
event

● Searching and communication during preparation for the event with speakers●
Organisation part ( work with volunteers, team)

08/2009 ‐ 01/2015

Company: LVMH- Louis Vuitton Moet Hennessy (full time)

Job title: PR Manager of Dior, Guerlain, Givenchy, Kenzo, Loewe, ADP, Fendi

Duties:

● Developing a marketing communications plan including strategy, goals, budget and
tactics

● Developing media relations strategy, seeking high-level placements in print, broadcast
and online media

● Coordinating all public relations activities

● Directing social media team to engage audiences across traditional and new media●
Leveraging existing media relationships and cultivating new contacts within business and
industry media

● Managing media inquiries and interview requests

● Creating content for press releases, byline articles and keynote presentations

● Monitoring, analyzing and communicating PR results on a quarterly basis
● Evaluating opportunities for partnerships, sponsorships, and advertising on an ongoing
basis

● Building relationships with thought leaders to grow industry awareness

● Maintaining a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding

them

● Accompanying journalists in press-tours

Education / Trainings / Courses / Certifications

2017 VSHK- PR. Innovation

2017 Bazilic School- Course for YouTube

2016 Bazilic School- Social Media Relation

2013 Google- Courses of Microsoft, Word

2011 EBA - Public Relation Diploma

2005 - 2010 National Aviation University

Humanitarian and Technical Translation of English and Spanish

Language Skills

Ukrainian Native

Russian Native

English C2 level according to CEFR

Polish A2 level according to CEFR

Computer Skills

Windows operating systems (esp. Windows XP and Windows 7) Microsoft Office 2007,
2010 packages working skills: MS Word, MS Excel, MS PowerPoint, MS Outlook.

Other Skills

Experience in public relations

Measurement and tracking of press Communication and project management skills
Experience in communication planning

Excellent communication skills
Structured multi-tasking skill

Social Media Skills

Research Skills

International Perspective Ability to work under pressure

Focused on details Time Management