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Work experience

Marketing Business Consultant

from 01.2024 to 01.2025 (1 year)
Maybutne Consulting, Київ (Консалтинг, бухгалтерія, аудит)

Over the past year, I have supported Ukrainian companies in entering and scaling within international markets by designing region-specific marketing strategies. My responsibilities included in-depth market research, competitive benchmarking, and marketing audits tailored to the unique dynamics of each target region. I also organized business events in Poland, Turkey, Indonesia, and the UAE, and developed digital marketing strategies for English-speaking audiences across Europe and the Middle East.

My primary focus has been on enabling Ukrainian businesses to expand their global presence, optimize acquisition channels, and adapt to foreign market requirements with precision and agility.

Key Achievements:

Integrated KEY CRM system to streamline lead management and customer tracking

Deployed AI-based MyChatBot to enhance user engagement and service automation

Achieved an average CTR of 0.6% on Telegram advertising campaigns

Introduced a holistic marketing framework that involved cross-departmental collaboration and external partners to improve customer experience

Managed and optimized the marketing budget, ensuring a high return on marketing investment (ROMI)

Led strategic initiatives to expand into foreign markets and improve brand visibility

Significantly reduced customer acquisition costs (CAC) through targeted performance campaigns

Additional results and metrics protected under NDA

Head of marketing

from 06.2023 to 01.2024 (7 months)
ANTA GROUP, Інші країни (Нерухомість)

Led marketing initiatives for an international real estate developer with operations in Turkey and Indonesia. Developed and implemented sales scripts for the sales team, alongside a comprehensive communication strategy to support lead generation and conversion.

Key project highlights included organizing and hosting a high-impact webinar in partnership with the global hotel operator Ribas, directly contributing to over $1,000,000 in property sales. Oversaw the setup and optimization of contextual and targeted advertising campaigns across key markets.

Prepared investor-facing presentations for a new development launch, and managed go-to-market efforts for the company’s offices in Turkey and Indonesia. Successfully led the full-cycle marketing campaign for the first apartment-hotel in Indonesia, achieving measurable traction.

Key Achievements:

Launched multi-channel advertising campaigns that grew lead generation from 0 to 150+ leads per month

Delivered pre-sale materials that enhanced project positioning and investor interest

Executed cross-border marketing management with full localization and channel adaptation

Further project performance data is protected under NDA

Chief Marketing Officer

from 09.2022 to 03.2023 (6 months)
Pepsel, Львів (IT)

Appointed to establish and lead the marketing function within a diversified industrial group, with a focus on product innovation and international expansion. Built the marketing and PR department from the ground up, assembling and mentoring a 10-person cross-functional team. Took full ownership of strategic marketing planning, brand development, and global communications.

Key responsibilities included advising shareholders on business diversification, developing GTM strategies for new products in collaboration with R&D, and executing market research across Ukraine, Europe, and other key regions. Additionally, managed corporate positioning and pricing strategies for B2B segments, while ensuring strong brand presence both locally and globally.

Oversaw digital infrastructure (websites, social media, paid campaigns) and led the creation of bilingual marketing materials. Managed the marketing budget, performance tracking, and ROI analysis. Also served as moderator and organizer of the Group’s first international strategic session.

Key Achievements:

Built a high-performing marketing & PR team of 10 professionals from scratch

Reorganized brand portfolio into a unified umbrella architecture, boosting international recognition

Positioned the company as a global leader in electric heat tracing, elevating brand credibility and visibility

Achieved a 4x increase in PR activity year-over-year

Designed and launched corporate and product websites in English, significantly improving global reach

Spearheaded the Group’s first international Strategic Session, fostering cross-border alignment and innovation

Led participation in major global industry events, amplifying the company’s global footprint

Chief Marketing Officer

from 01.2019 to 08.2022 (3 years 7 months)
Marketing agency M&P, Харків (Маркетинг, реклама, PR)

Job responsibilities:
Over 3 years of work, more than 172,000 qualified leads were attracted for company projects
Formation of the marketing department: - definition of a marketing strategy; - formation of a marketing budget; - preparation of a marketing calendar; - selection of personnel; - analysis of the effectiveness of the advertising campaign; - Possession of SMM technologies.
Development of the company's marketing strategy
Analysis of goods sold and forecasting consumer demand
Preparation and holding of tenders
determination and optimization of the budget
Work with contractors (agencies, production companies)
creation of presentation materials for investors
Active interaction with agencies in order to profitably acquire airtime
The company's capitalization increased from $25,000 to $720,000

Key achievements

Increase in lead generation for an international client from - 25% per month to 86%
Work with international public publications. Such as: Vogue, Tattler, CQ, Forbs Baseness, Cosmopolitan and others.
Regular market monitoring, marketing analysis, study of statistics and consumer demand throughout Ukraine, including focus groups
Making new proposals and participating in their implementation, taking into account market analysis
Development of trade promotions and loyalty programs
Development of footwear brands within the company, as well as printed promotional items, packaging and other promotional materials

Senior account manager

from 02.2018 to 08.2019 (1 year 6 months)
R&I Group, Інші країни (Маркетинг, реклама, PR)

Development of brand communication and media strategy.
Market and audience analysis, preparation and presentation of strategy to the client, participation in tenders, client communication.
Report writing.
Writing recommendations and briefs for the creative team.
Writing a tender for Unilever. Creating a lineup of 3 new products and promoting them in the Ukrainian market.
Development of a trade concept for the new products.
Conducting consumer insight research, developing pricing and brand positioning strategy.
Packaging design and production.
Website creation and digital marketing, social media management.
Set up the research and analysis function, conducted regular and ad hoc market, product and industry research with excellent (over 80% satisfaction) feedback from internal clients and top-management;
Developed an automated PowerPoint template, which helped to improve presentation-making efficiency by 50%;
Developed a system of reporting for the company’s sales department;
Created a list of target clients for the company, which was regularly updated and used by the sales department;
Regularly issued the company’s internal newsletter as a part of internal communications responsibilities.

Account manager

from 06.2017 to 10.2018 (1 year 4 months)
PRT, Інші країни (Маркетинг, реклама, PR)

Job responsibility

Development and execution of the marketing, PR and brand strategy of the Group;
Budget preparation, execution and control;
Brand repositioning and restructuring Group brand architecture;
Developing corporate visual identity and Brand Book;
Creating, visualizing and communicating the new mission, vision and values;
Rebranding of the regional offices;


Key achievements:

During one year successfully organized over 50 marketing events, including 10 VIP-events in Ukraine and abroad;
Increased the company’s presence in the media by 5 times;
Launched 2 new corporate websites (1 in Russian and 1 in English) under tight deadlines;
Led successful creative large-scale New Year campaigns (over 1000 corporate presents each year) for 3 years;
Increased internal satisfaction with the Marketing Department from 65% to 85%.

Account assistant

from 11.2016 to 05.2017 (6 months)
MSU Analytical Center, Інші країни (Маркетинг, реклама, PR)

Controlled the whole process of research within the company;
Actively participated in developing new brand architecture and marketing strategy;
Prepared analytical materials on IT market, key sectors and industries;
Conducted brand awareness, client satisfaction and advertising effectiveness research;
Coordinated work of research agencies;
Developed a system of competitor analysis;
Organized a system of knowledge management for the company;
Initiated and controlled a number of corporate marketing projects involving market segmentation and potential clients’ targeting.

Education

Panteion University of Social and Political Sciences

Факультет коммуникаций, СМИ и культуры, Aфіни
Higher, from 2016 to 2017 (1 year)

МГУ (MBA)

Маркетинг, Інші країни
Higher, from 2016 to 2022 (6 years)

ХГПА

Маркетинг, Харків
Unfinished higher, from 2012 to 2016 (4 years)

Knowledge and skills

• Адаптивність
• Business communication
• Business correspondence
• Business analysis
• Team management
• Organization of staff work
• Marketing planning
• Development of a marketing strategy
• Search Engine Marketing
• Self-growth
• Self motivation
• Strategic planning
• Leadership

Language proficiencies

• English — average
• Ukrainian — fluent
• Romanian — beginner

Additional information

Hard Skills

Business Development: Identifying new business opportunities, developing marketing plans, and closing deals.

Hiring: Identifying and hiring top talents, conducting interviews, and making hiring decisions.

Budgeting: Developing and managing budgets, tracking expenses, and making financial decisions.

Human Resources Knowledge: Understanding labor laws, managing employee relations, and providing employee benefits.

Finance: Understanding financial reports, making investment decisions, and managing cash flows.

Office Management: Organizing and managing office operations, such as scheduling meetings, etc.

Project Management: Planning, organizing, and executing projects, as well as managing resources and risks.

Functional and Personal Tasks I Perform Currently

Defining a prospective competitive model for the company.
Creating USPs (Unique Selling Propositions) and offers.
Attracting potential clients through online channels and personal business networks.
Conducting negotiations and sales.
Auditing client's business processes in marketing and sales.
Developing an optimal product promotion strategy for the client, selecting tools for promotion.
Advising client management on budget optimization, marketing, sales, and analysis.
Setting up and running advertising campaigns on Facebook, Instagram, Google Ads.
Configuring and analyzing data in Roistat, Google Analytics.
Planning, configuring, and implementing a sales increase program for the client.
Regulating distribution, ensuring the quality and timely completion of tasks by company employees.
Automating business processes in marketing, sales, and service.
Also, more than 25 implemented projects with results such as decreased Cost Per Lead (CPL), decreased Customer Acquisition Cost (CAC), increased number of inquiries, increased conversion rates throughout the lead generation process, increased sales and LTV, transparent management, cost reduction, and a functional sales forecasting system.

Worked with leading global brands (Heineken, Lay's, Sanofi, Unilever, etc.). Developed mechanics and tools for creative concepts. Also worked with Sanofi, Close UP, Nutella. Marketing analysis using SWOT analysis, SNW, etc. Experience in planning and implementing TTL online campaigns (digital video, banners, special projects with platforms, etc.), as well as experience in interacting with agencies, platforms, and other partners. Advanced knowledge of MS Excel and any statistical analysis tools (SPSS). Experience working with internal analytics data.