Наталія

Nataliia Lavrynenko, 30 y.o.
Marketing specialist
Contacts:
Tel. [open contact info](look above in the "contact info" section) (Viber,Telegram,WhatsApp)
E-mail [open contact info](look above in the "contact info" section)

Work experience

SMM & PR specialist
2024-2025
Corytech https://corytech.com (FinTech)
Responsibilities:
●​ Analyzing competitors and developing SMM strategies;
●​ Managing the company’s LinkedIn and Instagram pages;
●​ Managing YouTube channel from 0;
●​ Participating in PR activities;
●​ Managing video production (including sourcing videographers and editors,
developing scripts, and handling post-production);
●​ Assisting in conference preparation;
●​ Launching LinkedIn ad campaigns;
●​ Supporting the promotion of employees’ personal LinkedIn profiles and
maintaining the employer brand;
●​ Creating content for the founders’ pages.

Marketing & SMM specialist
2022-2024
Waterfall Network https://waterfall.network (crypto)
Responsibilities:

●​ Building a community on Twitter, Telegram and Discord;
●​ Collaboration with influencers;
 ●​ Building SMM strategies for different periods of the project;
●​ Working with forums (Reddit, Quora, Bitcointalk);
●​ Writing content plans for social networks and forum threads;
●​ Copywriting;
●​ Managing YouTube channel
●​ Working with a designer and video maker (setting tasks);
●​ Working with CoinMarketCup and CoinGecko ($WATER - Waterfall);
●​ Conducting AMA sessions on Telegram and Twitter (including as a host)
●​ Managing and promoting personal LinkedIn pages of the Head of Research
and CEO to enhance professional visibility and brand presence.

Chief Marketing Officer
2024
Loro Oro https://www.lorooro.com (Czech brand of women's bags and accessories)
Responsibilities:
●​ Development of marketing strategy;
●​ Setting and overseeing tasks for SMM, targeting and Google Ads, and SEO
specialists;
●​ Sourcing photographers and videographers;
●​ Participating in strategic sessions with company leadership.

Digital marketing specialist (freelancer)
2019 - 2022
Responsibilities:

●​ Working with Facebook(Meta) Ads Manager and Google Ads;
●​ Building the marketing strategies for the companies I’ve worked with;
●​ Social media promotion(Instagram, Facebook, YouTube, LinkedIn, Twitter,
Telegram)
●​ Building Email marketing campaigns;
●​ Copywriting;
●​ Making graphic banners or video creatives for advertising campaigns.
Marketing specialist
2018-2019
"Prikhodko and partners" Legal services, law company.
Responsibilities:

●​ Building a marketing strategy for the company;
●​ Launching FB/Google advertising campaigns;
●​ Lead processing control;
●​ Writing articles for the site;
●​ Promotion of YouTube / Instagram / Facebook company pages.

SMM & Targeting specialist
2018
V7kupon (https://vsemkupon.com)
Responsibilities:

●​ Launching FB/Google advertising campaigns;
●​ Writing articles for the site;
●​ Promotion of Instagram / Facebook company pages.

Social media marketing specialist
2017-2018
MaxiMarkets (https://maximarkets.org)
Responsibilities:

●​ Promotion of Instagram / Facebook company pages.
 Education

Kyiv National University of Trade and Economics
Law department, Kyiv, Ukraine
2015-2018

Language skills

English - C1
Polish - A2
Ukrainian, Russian - native.